QYOU Media, the world’s leading curator of premium ‘best-of-web’ video for multiscreen distribution, has announced its first UK deal with GoMedia, Europe’s leading on-board infotainment provider, which will see QYOU’s curated online video content distributed to UK rail passengers.
Consumers are watching more video than ever before while on-the-go and in transit, particularly on mobile devices. According to eMarketer, more than 90% of all digital video viewers in the UK regularly visit YouTube, with almost two thirds watching its content via a mobile phone. The new partnership between QYOU and GoMedia aims to cater to the unique viewing habits of younger audiences, who make up a significant number of rail passengers and are the largest group of smart phone users, by offering them a curated selection of the type of content they are engaging with on a daily basis.
QYOU will deliver 40 episodes of QYOU Hits, its flagship show featuring expertly curated short-form video content to customers on c2c and West Midlands Trains services. The shows will feature a hand-picked selection of the best short-form videos the web has to offer, covering everything from new music, dance, comedy, sports and stunts as well as awe-inspiring clips from some of the world’s most beautiful places. The on-demand content will be ad-supported on service provider platforms, providing an opportunity for rail and coach companies to create new revenue streams from passenger transit.
“Over a billion train journeys are made in the UK each year, and an increasing number of passengers are bringing their own devices (BYOD) on board and using these to plug into entertainment to keep them occupied while on-the-go,” said Roger Matthews, Managing Director of GoMedia. “These BYOD passengers are fueling the demand for more high quality on-board entertainment, centered around their tastes and packaged as part of their ticket. QYOU’s programming features some of the world’s most talented digital-first creatives, making it perfect for passengers that want the latest must-see content to keep them entertained on their journey, which is why GoMedia chose to work with them.”
This new partnership builds on previous transit deals QYOU Media has secured with Lufthansa and Global Eagle Entertainment, highlighting the growing consumer demand for easily accessible digital entertainment on-the-go.
Curt Marvis, CEO and Co-founder of QYOU Media, commented, “The quality and availability of on-board entertainment offers a competitive advantage for service operators. QYOU programming is already enjoyed by airline passengers across Europe, so we are excited to now bring our content to train and coach passengers too. With younger audiences always on the lookout for the most exciting video content online whenever and wherever they are, there’s a huge opportunity for the major sea, rail, and coach travel companies to bring this to customers to enhance the travel experience and increase monetization potential.”