Brazil’s Empresa Paulista de Televisão (EPTV), one of the main TV Globo affiliates in Brazil, has extended its relationship with Grass Valley, a Belden Brand, to deliver end-to-end newsroom capability at its television studios in Campinas. EPTV’s ability to tell stories from a local perspective provides a key market differentiator, as consumers demand more news, more quickly, on more platforms.
Already a long time user of Grass Valley’s EDIUS nonlinear editing software, EPTV chose Grass Valley’s video production and content management system, GV STRATUS 6.0, to support its rich array of programs. GV STRATUS efficiently handles the entire content creation and delivery process across multiple digital media platforms, while offering the ability to handle the rising volume of user-generated content (UGC) and integrate with popular social media platforms.
EPTV’s investment also includes K2 Summit media servers with a total of 12 channels, 13 EDIUS Workgroup 9 software licenses and three EDIUS remote workstations. Additionally, the broadcaster has deployed GV STRATUS Express, GV STRATUS Flex, GV STRATUS Pro and GV STRATUS Elite newsroom bundles across its facilities. Grass Valley’s local reseller Avicom supported the team throughout this deployment.
“Our commitment to telling richer stories and delivering more in-depth coverage to our audience means we are always looking for better, more intuitive ways of working,” said Jose Francisco Valencia, director of engineering and technology, EPTV. “GV STRATUS will bring our service to the next level by handling everything from content, media and asset management to newsroom control, ingest, editing and playout.”
EPTV can now maximize the value of its assets and easily localize content for the different regions it serves. EPTV’s news teams can search for files and perform full editing in the field using EDIUS Workgroup and mix-and-move assets — regardless of resolution. Additionally, the new workflow allows users to incorporate ‘wild files’ from citizen journalists, enabling EPTV to break stories as they happen on the ground.
“In the high-pressure world of news broadcasting, getting more in-depth stories on air faster is critical,” said Nahuel Villegas, vice president, Caribbean and Latin America, Grass Valley. “Collaborative working and anytime, anywhere access to files enables reporters and production staff to create compelling content from a range of sources that ultimately tell stronger stories. EPTV is a valued and long-time customer and our relationship with them is an excellent example of how we work closely with broadcasters and media organizations to deliver solutions that meet their real-world challenges.”
