The agreement will strengthen NEP's strategic position as the worldwide leader in centralized (remote) production. For Grass Valley, the deal underscores its commitment to lead the digital transformation and be the partner of choice for its customers. The deal will see the two companies combine their knowledge, insight and offerings to support modern providers and creators of premium live content and will allow the two companies' R&D teams to work closer to bring critical innovations to market.
By committing to predictable manufacturing and long-term purchasing, Grass Valley's enterprise pricing agreements create mutual benefits between the company, its partners and customers, offering technological, operational, and financial advantages.
"NEP has always been at the cutting edge of technology and strengthening our partnership with Grass Valley is part of our commitment to continued innovation," said Jeff Hughes, Chief Operating Officer, NEP Group. "We want to offer our customers the best choice when it comes to financial models, products and workflows, so they can deliver the rich live content experiences consumers demand today. Grass Valley and NEP Group have partnered on many premium live event productions in the past, and I look forward to many successful future collaborations."
Grass Valley and NEP have produced and delivered live coverage of the most significant live events for more than a decade, including coverage of Tokyo Games, Wimbledon and Superbowl. NEP already deploys a suite of both Grass Valley's software and hardware live production technology, including the no-compromise full raster 4K UHD/HD IP and SDI GV K-Frame XP video production switcher, the native IP LDX 150 camera platform and other IP technologies.
Jan Lange, Chief Revenue Officer, Grass Valley, added, "Our enterprise pricing agreements are about selecting the best partners that support our mission to make the transition for media companies to future workflows – such as IP, cloud and software-defined – a reality. NEP Group has been behind world-class sporting events for decades, and we have worked with the company for many years. Our relationship with NEP has evolved from a vendor to a partner, and I am excited to continue this journey, offering superior commercial choices, technical excellence and industry insight to our customers and the greater media market."
Grass Valley is strengthening its mission to support customers as they transition to the future of media and entertainment through IP, software, and cloud-based technologies. In 2022, Grass Valley has an ongoing roadmap as part of its GV Media Universe to launch new commercial models, solutions and partnerships. The GVMU is a digitally connected community that enables media companies to combine on-premise, hybrid and public cloud technologies to build live production environments while adapting to future demands.