Can Communicate (CAN), the 3D film and TV production specialist, and Host Broadcast Services (HBS), the host broadcast organisation, are to build on their tremendously successful collaboration on the 3D broadcasts at the 2010 FIFA World Cup™, with the announcement of a four year strategic partnership agreement to co-produce and manage 3D content for a variety of forthcoming projects.
When FIFA challenged HBS to produce and manage the world's first ever stereoscopic 3D broadcast coverage of World Cup matches, HBS brought in CAN, its long-time collaborator on many major sporting events, to form a best of breed team that could undertake the enormous task. CAN acted as technical consultants throughout the project testing period and provided key stereoscopic 3D skilled personnel on site in South Africa.
This strategic partnership agreement effectively formalises the 'dream team' of established leaders in the nascent 3D industry; together, HBS and CAN occupy a unique position at the forefront of world-class live and as-live sports production in 3D.
Chris Dyer, Business Development Director and Partner, Can Communicate, said, "The 2010 FIFA World Cup project was a triumph not only of technical achievement but also of successful collaboration. With a wealth of shared experience and complementary skills, CAN and HBS have built a symbiotic relationship that holds enormous potential and can only grow into bigger and better things. We can't wait to get started."
Peter Angell, Director of Production Division, HBS, said, "The World Cup project has set a benchmark in sports broadcasting, so much so that there is now an expectation that most major sporting events will have a 3D broadcast for cinema and TV audiences in the coming years. This collaboration between HBS and CAN, with all the expertise gained from our experiences in South Africa, means that we are ideally positioned as an industry leader to support that movement."
At IBC 2010 the prestigious Judges' Prize was awarded to this team behind the FIFA World Cup™ in 3D, recognising the remarkable technical and collaborative achievement of producing 25 World Cup matches in stereoscopic 3D.
The first joint project will be announced shortly.