News
Sony announces full compatibility with DCM new solution PARALLEL ADS Posted: 28/10/2019
Sony announces full compatibility with DCM and reg; and rsquo;s new solution PARALLEL ADS and reg;

Sony today announces full compatibility with PARALLEL ADS® a solution by AGS AG (Switzerland), enabling broadcasters of sporting events to simultaneously share tailored advertising content to different audiences around the globe. The solution is based on the DYNAMIC CONTENT MULITPLICATION® technology that can also provide the same benefits for music and other live events. The DCM® technology enables rights holders to broadcast up to four simultaneous feeds for event-based LED advertising from a single camera, helping them unlock new revenue streams by tailoring these advertisements to different markets. This also improves the customer experience by providing relevant content to different audiences. The new technology is part of an ambition from Sony to respond directly to broadcasters’ needs, address new industry challenges and drive efficiencies.

 

Tags: Sony | PARALLEL ADS | HDC-5500 | HDC-3500 | HDC-P50
Submitted by Sony Professional Europe
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4K HDR Outside Broadcast Vehicles Posted: 13/09/2019
Europe and rsquo;s most advanced 4K HDR Outside Broadcast Vehicles to be used by Videe and Sony to and lsquo;Go Make Tomorrow and rsquo;
Videe, a leading provider of audiovisual production services for high-profile international live events, has partnered with Sony to scope, build and equip its new Regia Mobile OB-X mobile production unit.
Tags: Sony | Videe | HDC-4300 | HDC-4800 | PWS-4500 | XVS-8000 | HDC-3500 | HDC-P50 | PWS-4500 | BVM-HX310 | PVM-A250 | HDRC-4000 | BPU-4800 | IBC 2019 | IBC 2019
Submitted by Sony Professional Europe
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DPG Media creates next-generation IP Live production studio with Sony Posted: 13/09/2019
DPG Media creates next-generation IP Live production studio with Sony
Sony Professional Solutions Europe has helped DPG Media, a Belgian media production company, to create a next-generation mobile IP Live production studio and control room based on SMPTE ST2110. Using the most advanced Sony solutions currently available, including a number of high-end Sony Studio cameras, Reference monitors, BRAVIA professional displays and a native IP multi-format switcher, DPG Media’s new studio can be deployed anywhere, at any time, to create engaging content for its TV channels, as well as its online newspapers, magazines and radio stations.
Tags: Sony | DPG Media | HDC-3500 | HDC-P50 | XVS-7000 IP Live switcher | BRAVIA professional displays | IBC 2019 | IBC 2019
Submitted by Sony Professional Europe
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ITV Studios selects the latest Sony HDC-3500 4K HD HDR Live Production system cameras to shoot Coronation Street Posted: 10/09/2019
ITV Studios selects the latest Sony HDC-3500 4K HD HDR Live Production system cameras to shoot and lsquo;Coronation Street and rsquo;
ITV Studios, a television production company owned by the British television broadcaster ITV PLC, has invested in 21 Sony HDC-3500 system camera chains supplied by broadcast and film industry equipment provider, Top-Teks. The 2/3-inch 4K CMOS sensor portable system cameras will be used to shoot ‘Coronation Street’, ITV’s flagship soap that has graced screens for almost 60 years. The cameras were selected as part of ITV Studios’ latest camera refresh aimed towards future-proofing production by offering greater flexibility and picture quality.
Tags: Sony | 4K | HD | HDR | ITV Studios | Solutions | Coronation Street | System Camera | HDC-3500 | CMOS sensor | Live Production
Submitted by Sony Professional Solutions
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dock10 unleashes UHD HDR production capabilities with major investment in Sony HDC-3500 4K system cameras Posted: 08/08/2019
dock10 unleashes UHD HDR production capabilities with major investment in Sony HDC-3500 4K system cameras
dock10, the UK's leading television facility, has invested in 15 Sony HDC-3500 4K cameras as it future-proofs its infrastructure for increased 4K/UHD output. The strategic investment, made through Sony Specialist Dealer, ES Broadcast forms part of a £5 million technology investment plan to upgrade dock10 studios, post-production facilities, media storage platforms and the network that supports MediaCityUK.
Tags: Sony | dock10 | HDC-3500 | 4K | Live Production
Submitted by Sony Professional Europe
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Sony HDC-3500 becomes latest addition to ES Broadcast Hire and rsquo;s UHD fleet Posted: 29/07/2019
Sony HDC-3500 becomes latest addition to ES Broadcast Hire and rsquo;s UHD fleet

ES Broadcast Hire has further expanded its UHD camera inventory with the addition of a fleet of Sony HDC-3500 channels.

Tags: ES Broadcast | ES Broadcast Hire | Andy Scott | Sony HDC-3500
Submitted by ES Broadcast Ltd
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Euro Media Group makes major investment in Sonys HDC-3500 which bolsters native 4K and IP capabilities Posted: 29/05/2019
Euro Media Group makes major investment in Sony and rsquo;s HDC-3500 which bolsters native 4K and IP capabilities
Internationally-renowned European broadcast facilities and services provider Euro Media Group, has today announced the acquisition of 42 Sony HDC-3500 system cameras with 4K and IP capability. Sony’s offering of service and training support together with the powerful combination of native 4K acquisition and IP capability of the cameras, will optimise ROI and enable reliable and high-quality production across a variety of applications and environments - from studios to sports and entertainment.
Tags: Sony | Euro Media Group | HDC-3500 | HDC-4800 | HDC-4300 | HDC-2500 | XVS-8000 video mixer | XVS series switcher systems
Submitted by Sony Professional Europe
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PRO TV selects Sony latest HDC-3500 4K HD HDR Live Production system camera Posted: 17/12/2018
PRO TV selects Sony and rsquo;s latest HDC-3500 4K HD HDR Live Production system camera
Romanian broadcaster PRO TV, part of CME media and entertainment network, is the first European customer for Sony’s new HDC-3500 live production camera. PRO TV has invested in eight HDC-3500 camera chains that will be used for live entertainment and sports productions, working with HDCU-3100, the IP enabled Camera Control Unit. They also have chosen the PXW-Z280 and PXW-Z150 camcorders for their mainstream and local studio productions, alongside Sony’s dual channel UWP wireless microphone packages.
Tags: Sony | PRO TV | customer story | CME media | media | HDC-3500 | camera
Submitted by Sony Professional Europe
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Sony unveils new generation of live production system cameras Posted: 01/10/2018
Sony unveils new generation of live production system cameras
At IBC 2018, Sony has unveiled four new live production system cameras, further expanding and evolving Sony HDC family well acclaimed by broadcasters and media companies across the globe. The next generation of system cameras (HDC-P50, HDC-3500) feature the world’s first* 2/3-inch 4K global shutter three CMOS sensor system, and the newly developed HD HDR optical block (HDC-3100/HDC-3170). The new cameras offer content creators unprecedented flexibility and reliability, in addition to the uncompromised, premium 4K/HDHDR picture quality they have come to expect from Sony solutions.
Tags: Sony | IBC | 4K/HD HDR system cameras | HDC Family | HDC-P50 | HDC-3500 | HDC-3100/HDC-3170 | Triax Camera Control Unit (CCU) | IBC 2018 | IBC 2018
Submitted by Sony Professional Europe
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Sony unveils new generation of live production system cameras Posted: 14/09/2018
Sony unveils new generation of live production system cameras
At IBC 2018, Sony has unveiled four new live production system cameras, further expanding and evolving Sony HDC family well acclaimed by broadcasters and media companies across the globe. The next generation of system cameras (HDC-P50, HDC-3500) feature the world’s first* 2/3-inch 4K global shutter three CMOS sensor system, and the newly developed HD HDR optical block (HDC-3100/HDC-3170). The new cameras offer content creators unprecedented flexibility and reliability, in addition to the uncompromised, premium 4K/HD HDR picture quality they have come to expect from Sony solutions.
Tags: Sony | IBC | Live Production | IP | HDC-3000 | HDC-P50 | HDC-3500 | HDC-3100 | IBC 2018 | IBC 2018
Submitted by Sony
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