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Sony announces full compatibility with DCM new solution PARALLEL ADS Posted: 28/10/2019
Sony announces full compatibility with DCM and reg; and rsquo;s new solution PARALLEL ADS and reg;

Sony today announces full compatibility with PARALLEL ADS® a solution by AGS AG (Switzerland), enabling broadcasters of sporting events to simultaneously share tailored advertising content to different audiences around the globe. The solution is based on the DYNAMIC CONTENT MULITPLICATION® technology that can also provide the same benefits for music and other live events. The DCM® technology enables rights holders to broadcast up to four simultaneous feeds for event-based LED advertising from a single camera, helping them unlock new revenue streams by tailoring these advertisements to different markets. This also improves the customer experience by providing relevant content to different audiences. The new technology is part of an ambition from Sony to respond directly to broadcasters’ needs, address new industry challenges and drive efficiencies.

 

Tags: Sony | PARALLEL ADS | HDC-5500 | HDC-3500 | HDC-P50
Submitted by Sony Professional Europe
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At IBC 2019 Sony will empower its customers to Go Make Tomorrow, addressing market challenges and adding value to their workflows Posted: 25/07/2019
At IBC 2019 Sony will empower its customers to Go Make Tomorrow, addressing market challenges and adding value to their workflows
Sony will return to IBC 2019, stand A10, to showcase its latest portfolio of products and services that are designed to help customers create efficiencies, increase ROI and empower them to “Go Make Tomorrow”.
Tags: Sony | IBC | HDC-5500 | Nevion | IP Live Production | HD | 4K | IBC 2019 | IBC 2019
Submitted by Sony Professional Europe
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At NAB 2019, Sony unveils products, solutions and workflows Powering Today, Transforming Tomorrow Posted: 09/04/2019
At NAB 2019, Sony unveils products, solutions and workflows and lsquo;Powering Today, Transforming Tomorrow and rsquo;
At NAB 2019, Sony is showcasing its latest solutions which offer further creative options and greater flexibility to enable new and existing broadcast and media customers to future-proof their businesses and bring their visions to life. From content creation and cinematography to live production, from IP solution to Intelligent Media Services, Sony is championing the latest technology & services to support professionals to power today and transform tomorrow.
Tags: Sony | NAB | Crystal LED display system | Intelligent Media Services | Ci Media Cloud | Crispin Automation | Media Backbone NavigatorX | XDCAM air | Media Backbone Hive | Virtual Production | HDC-5500 | HDCU-5500 | Live Element Orchestrator | SDI-IP Converter Boards | NAB 2019 | NAB 2019
Submitted by Sony Professional Europe
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Sony enhances 4K HDR live production workflows with new system camera Posted: 09/04/2019
Sony enhances 4K HDR live production workflows with new system camera
At NAB 2019, Sony is introducing the latest addition to its HDC family of 4K live camera systems: the HDC-5500, a new multi-format live camera capable of direct 4K signal output in 12G-SDI. It has the world’s first 2/3-inch 4K global shutter with three CMOS sensors that ensure superb image quality in HD, 4K and HDR live production. Furthermore, optional software will be available, offering high frame rates up to 4K 2x and HD 8x.*
Tags: Sony | NAB | HDC-5500 | HDCU-5500 | HZC-HFR50 | HZCU-UHD35 | HKCU-SFP50 | HKC-WL50 | HDCU-2500/3100 | HDC-P50 | HZC-UHD50P | HZC-HFR50P | NAB 2019 | NAB 2019
Submitted by Sony Professional Europe
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