News
Sony announces full compatibility with DCM new solution PARALLEL ADS Posted: 28/10/2019
Sony announces full compatibility with DCM and reg; and rsquo;s new solution PARALLEL ADS and reg;

Sony today announces full compatibility with PARALLEL ADS® a solution by AGS AG (Switzerland), enabling broadcasters of sporting events to simultaneously share tailored advertising content to different audiences around the globe. The solution is based on the DYNAMIC CONTENT MULITPLICATION® technology that can also provide the same benefits for music and other live events. The DCM® technology enables rights holders to broadcast up to four simultaneous feeds for event-based LED advertising from a single camera, helping them unlock new revenue streams by tailoring these advertisements to different markets. This also improves the customer experience by providing relevant content to different audiences. The new technology is part of an ambition from Sony to respond directly to broadcasters’ needs, address new industry challenges and drive efficiencies.

 

Tags: Sony | PARALLEL ADS | HDC-5500 | HDC-3500 | HDC-P50
Submitted by Sony Professional Europe
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4K HDR Outside Broadcast Vehicles Posted: 13/09/2019
Europe and rsquo;s most advanced 4K HDR Outside Broadcast Vehicles to be used by Videe and Sony to and lsquo;Go Make Tomorrow and rsquo;
Videe, a leading provider of audiovisual production services for high-profile international live events, has partnered with Sony to scope, build and equip its new Regia Mobile OB-X mobile production unit.
Tags: Sony | Videe | HDC-4300 | HDC-4800 | PWS-4500 | XVS-8000 | HDC-3500 | HDC-P50 | PWS-4500 | BVM-HX310 | PVM-A250 | HDRC-4000 | BPU-4800 | IBC 2019 | IBC 2019
Submitted by Sony Professional Europe
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DPG Media creates next-generation IP Live production studio with Sony Posted: 13/09/2019
DPG Media creates next-generation IP Live production studio with Sony
Sony Professional Solutions Europe has helped DPG Media, a Belgian media production company, to create a next-generation mobile IP Live production studio and control room based on SMPTE ST2110. Using the most advanced Sony solutions currently available, including a number of high-end Sony Studio cameras, Reference monitors, BRAVIA professional displays and a native IP multi-format switcher, DPG Media’s new studio can be deployed anywhere, at any time, to create engaging content for its TV channels, as well as its online newspapers, magazines and radio stations.
Tags: Sony | DPG Media | HDC-3500 | HDC-P50 | XVS-7000 IP Live switcher | BRAVIA professional displays | IBC 2019 | IBC 2019
Submitted by Sony Professional Europe
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Fletcher Offers a Front Row View with the Sony Compact HDC-P50 4K HD POV System Camera Posted: 06/09/2019
Fletcher Offers a Front Row View with the Sony Compact HDC-P50 4K HD POV System Camera
Fletcher Group, a Broadcast Services Company of NEP Group, is an Emmy Award-winning specialty capture production partner and equipment provider that has supported content producers in the broadcast and live events industry for over 25 years – ranging from sports and entertainment to concerts and special events. The company recently standardized on the new Sony HDC-P50, a versatile 4K/HD/HDR/HFR system camera in a portable form factor. Due to its size and adaptability, the camera has already been used to capture numerous high-profile sporting events including MLB’s All-Star Game with Fox and ESPN, as well as the U.S. Open with Fox, in addition to Wimbledon, to name a few.
Tags: Sony | Fletcher Group | NEP | Broadcast | 4K | HDC-P50 | System Camera | UHD | HDR | POV Camera | Live Production | Sport
Submitted by Sony Professional Europe
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Sony enhances 4K HDR live production workflows with new system camera Posted: 09/04/2019
Sony enhances 4K HDR live production workflows with new system camera
At NAB 2019, Sony is introducing the latest addition to its HDC family of 4K live camera systems: the HDC-5500, a new multi-format live camera capable of direct 4K signal output in 12G-SDI. It has the world’s first 2/3-inch 4K global shutter with three CMOS sensors that ensure superb image quality in HD, 4K and HDR live production. Furthermore, optional software will be available, offering high frame rates up to 4K 2x and HD 8x.*
Tags: Sony | NAB | HDC-5500 | HDCU-5500 | HZC-HFR50 | HZCU-UHD35 | HKCU-SFP50 | HKC-WL50 | HDCU-2500/3100 | HDC-P50 | HZC-UHD50P | HZC-HFR50P | NAB 2019 | NAB 2019
Submitted by Sony Professional Europe
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Sony unveils new generation of live production system cameras Posted: 01/10/2018
Sony unveils new generation of live production system cameras
At IBC 2018, Sony has unveiled four new live production system cameras, further expanding and evolving Sony HDC family well acclaimed by broadcasters and media companies across the globe. The next generation of system cameras (HDC-P50, HDC-3500) feature the world’s first* 2/3-inch 4K global shutter three CMOS sensor system, and the newly developed HD HDR optical block (HDC-3100/HDC-3170). The new cameras offer content creators unprecedented flexibility and reliability, in addition to the uncompromised, premium 4K/HDHDR picture quality they have come to expect from Sony solutions.
Tags: Sony | IBC | 4K/HD HDR system cameras | HDC Family | HDC-P50 | HDC-3500 | HDC-3100/HDC-3170 | Triax Camera Control Unit (CCU) | IBC 2018 | IBC 2018
Submitted by Sony Professional Europe
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Sony unveils new generation of live production system cameras Posted: 14/09/2018
Sony unveils new generation of live production system cameras
At IBC 2018, Sony has unveiled four new live production system cameras, further expanding and evolving Sony HDC family well acclaimed by broadcasters and media companies across the globe. The next generation of system cameras (HDC-P50, HDC-3500) feature the world’s first* 2/3-inch 4K global shutter three CMOS sensor system, and the newly developed HD HDR optical block (HDC-3100/HDC-3170). The new cameras offer content creators unprecedented flexibility and reliability, in addition to the uncompromised, premium 4K/HD HDR picture quality they have come to expect from Sony solutions.
Tags: Sony | IBC | Live Production | IP | HDC-3000 | HDC-P50 | HDC-3500 | HDC-3100 | IBC 2018 | IBC 2018
Submitted by Sony
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