Harris Corporation has completed a large-scale installation of its Broadcast Master™ scheduling and media management suite at Orbit Showtime, the largest pay TV DTH platform in the Middle East. The installation includes modules that integrate and automate workflows for sales, scheduling, content acquisition and media campaign management - marks the largest deployment of Broadcast Master software in the region.
Broadcast Master is a single, integrated system that enables Orbit Showtime to centrally manage program rights and scheduling, airtime sales and final playlist generation for its SD and HD channels. Broadcast Master is connected to all of Orbit Showtime's core processes - including existing automation, digital asset management and finance applications - permitting seamless management and data exchange of contract rights, schedules, media information and airtime sales billing between systems. In addition, Broadcast Master provides a framework that allows users to ingest and process material as it arrives and to easily create promotional material, product placements and secondary event messaging.
"When we decided to replace our existing system in a bid to streamline our internal scheduling and media management processes, we chose Harris because we felt that they were the ideal vendor to provide not only the technology, but also the local resources to help us achieve such a tremendous switch with minimal disruption to our day-to-day work," said Mike Whittaker, vice president of broadcast operations and technology, Orbit Showtime. "We are anticipating continued expansion and are confident that Broadcast Master can support us well into the future."
"The complexity of the project, which included data migration in a live environment, meant that the resources and support from the regional office in Dubai were key factors in its success," said Said Bacho, regional director for Harris Broadcast Communications, Middle East. "This sale is a very significant win for Harris in the region, as it is the largest 'per channel' installation of Broadcast Master in the Middle East. We are pleased to have provided Orbit Showtime with a solution that has simplified its workflows and operational efficiency."
Broadcast Master is a complete, modular and scalable business system for the management of the planning and commercial processes of a broadcaster. Broadcast Master delivers exceptional business value - from initial planning to playout to invoicing. With modules for strategy, content acquisition and management, sales, scheduling, presentation and interfaces to many of the world's leading automation systems, Broadcast Master provides the ideal solution for small startup channels, expanding broadcasters and multichannel, multilanguage global providers.
Harris Broadcast Communications offers products, systems and services that provide interoperable workflow solutions for broadcast, cable, satellite and out-of-home networks. The Harris ONE™ solution brings together highly integrated and cost-effective products that enable advanced media workflows for emerging content delivery business models.
About Orbit Showtime
The newly merged Orbit Showtime platform brings together 75 premium channels, the widest choice of premium entertainment in the Middle East and North Africa on a single platform. The new platform is owned by Panther Media Group, a company registered in DIFC and equally owned by Orbit Group and KIPCO.
As the region's largest TV platform, Orbit Showtime offers its subscribers a one-stop-shop for the widest choice of premium Western, Arabic and Philipino entertainment through eight exclusively designed packages to suit everyone in the family. In addition to the widest array of channels, subscribers have the option to enjoy a state-of-the-art VOD service and soon the upcoming bouquet of HD channels. All new packages are now available on one smart card and from a single Satellite location, Nilesat.