Have VOD, will travel: TVT Media research shows a quarter of European OTT platforms export on-demand outside country of origin

Date: 15/11/2017

Research from TVT Media, the new global content services powerhouse, shows the UK is at the epicentre of the explosion in over-the-top (OTT) video on demand (VOD) services across the European Union and Turkey, as 82 of its 226 OTT platforms double any other EU nation are VOD services targeted outside the UK. The research, commissioned by TVT Media and conducted by Media Asset Capital, also reveals that the Netherlands is rising fast as the second major OTT VOD export centre, with Luxembourg, France, Sweden and Germany also strongly supporting cross-border digital TV services.

In the second part of its European Media Maps series, TVT was able to map OTT VOD hotspots across Europe, based on its comprehensive database of OTT platforms such as BBC iPlayer, Netflix, Amazon Prime, Discovery Channel (catch-up) and Dreamworks AwesomenessTV. The map also reveals which nations are emerging as major pan-European OTT VOD hubs, as the research shows close to a quarter (23%) of OTT platforms (153 out or 673) are VOD services targeted outside their country of origin.

Ian Brotherston, Chief Executive of TVT Media, comments: The research highlights the fact that Europes growing number of multi-device, multiscreen, multiservice consumers want more on-demand content, along with new ways to access it and that the industry is responding well to these demands. It is also very clear that OTT is the driver behind VOD growth, but its development is still closely tied to high-speed broadband availability and the infrastructure of pioneering internet markets reflected by the fact the UK and Netherlands have proven so adept at attracting OTT service providers.

Brotherston adds: What is evident is that OTT is a major disruptive force that is changing the way service providers view their operations. The need to be physically located in a particular country is no longer a fundamental requirement. The internet has released content from geographic constraints and the future is likely to see more broadcasters, studios and other content owners following the model of leading innovators by delivering services via multinational platforms.

The research demonstrates that the UK, and London in particular, has solidified its position as a global media centre with its emergence as the leading European OTT hub, with 215 specific VOD services close to 40% targeted abroad. Amazon Instant Video and parts of the Sony group, both have more than 30 UK-based OTT VOD services going to mainland Europe through a single licensed platform each counting as just two of the 82 UK exporting platforms. Similarly, Discovery Communications Europe, Modern Times Group, Walt Disney Company and Playboy TV all have over 10 OTT services targeting various EU countries but originating from a single platform in the UK.

Perhaps the biggest revelation from the research is that the Netherlands with Amsterdam leading the way is beginning to rival the UK as the main European OTT VOD export hub. Although the Netherlands is nominally listed as home to 51 OTT platforms, with 18 targeting external markets, this figure includes the European base for Netflix, which serves as a hub for 37 separate platforms across the region. In addition, the Netherlands is home to Modern Times Groups Zoom OTT services, which target 17 countries across Europe, and a regional centre for Liberty Global Services UPC and Virgin Media brands. These platforms are registered as single entities, yet if each of the constituent services were counted individually, the Netherlands would approach the UK as the largest exporter of OTT with more than 70 platforms.

Key findings on the OTT VOD market across Europe also include:

  • France has the second most OTT platformswith 115, but just 10 serving other EU countries mainly French speaking areas in the Benelux and Alps regions; but it also has 11 French/Arabic VOD services targeting former colonies in North Africa
  • Luxembourg is a disproportionately large VOD exporter 20 OTT platforms, with 13 aimed at other countries, mainly due to its position as the headquarters of major pan-European broadcaster RTL
  • Only six of Germanys 52 OTT Platforms are aimed outside its borders exporting primarily to German-speaking populations in neighbouring nations, with Austria the main OTT VOD service destination
  • A third of Swedens 21 OTT platforms target external markets mainly the rest of the Nordic region and other northern European market.
  • Ireland only boasts a single OTT platform that targets other European territories but this is Apples iTunes VOD service, making the country one of Europes largest exporters in terms of users reached
  • The North-South divide the nine nations that dont host any home-grown on-demand platforms are all in the southern half of Europe, in countries where broadband infrastructure lags behind that in much of northern Europe

The European Media Map series highlights critical information on broadcast languages, content genres, video on demand services, online platforms and other elements of the TV market in all 28 EU countries and Turkey, which have a population footprint of 600 million. The series grew out of the capture of in-depth data on licensed broadcasters and video platforms across Europe, commissioned by TVT Media and compiled by Media Asset Capital with the aim of building an unrivalled understanding of on-going developments in the European broadcast and on-demand media market.

To talk to TVT about how to navigate the complexities of the evolving European media marketplace, please go to www.tvt.biz or www.digitalmediacentre.com or email us at hello@tvt.biz.



Tags: Europe | Content | Video | Distribution | OTT | VOD | Turkey | Map
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Arc Publishing signs broadcaster Graham Media Group
The Washington Post’s Arc Publishing today announces it has signed broadcaster Graham Media Group, a subsidiary of Graham Holdings Company, giving its stations access to Arc’s industry-leading video content management system. This is Arc’s second U.S. broadcast client in as many months, following the launch of Raycom Media in December.

“Arc’s video CMS equips broadcasters with the technology they need to distribute their video in real-time across a variety of digital platforms, ensuring they reach the broadest possible audience,” said Scot Gillespie, CTO at The Washington Post. “We are pleased Graham Media has entrusted Arc to power such an important part of their digital strategy. It is a testament to the technology’s multi-site capabilities and exemplifies how Arc seamlessly integrates with a brand’s existing tech stack.”

Tags: The Washington Post | Arc Publishing | Graham Media | Graham Media Group | AWS | AWS Elemental | Amazon Web Services
Submitted by Raz Public Relations
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x-dream-distribution and Squared Paper announce partnership Posted: 14/02/2019
x-dream-distribution and Squared Paper announce partnership
BVE 2018, 26 – 28 February, Stand G24 – x-dream-distribution GmbH, a German-based and internationally operated company selling software products to the broadcast industry today announce a new partnership with UK-based Squared Paper Ltd., which develops and integrates micro-service Enterprise ESB tool kits for the media and broadcast sector.
Tags: microservices | broadcast | system integration | Squared Paper | x-deam-distribution | partnership | BVE 2019 | BVE 2019
Submitted by x-dream-distribution GmbH
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Magewell Expands Pro Convert NDI Encoder Roster with Fourth Powerful Model Posted: 14/02/2019
Magewell Expands Pro Convert NDI Encoder Roster with Fourth Powerful Model

Magewell has unveiled the new Pro Convert SDI Plus standalone NDI® encoder, the fourth entry in its rapidly-expanding Pro Convert family of devices for bringing traditional video signals into IP-based production networks using NewTek's popular NDI technology. The new model converts SDI-connected HD or 2K input sources into NDI streams with extremely low latency and is available immediately, as are all three previously-announced Pro Convert models.

Tags: NDI | converter | live | magewell | newtek | hardware | software | convert | conversion | IP | network | encoder | broadcast | professional AV | 4K | Ultra HD | UHD | UltraHD | SDI | NAB 2019 | NAB 2019
Submitted by Write Turn Communications
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DIgiBox at BVE 2019 Posted: 14/02/2019
DIgiBox at BVE 2019

DigiBox, one of the premier UK distributors of market-leading technologies for the broadcast, video, and pro-AV industries will showcase the latest products and solutions from DigiBox partners Avid (DigiBox is a Tier 3 distributor), AJA, BirdDog, Gefen, LMP, Loupedeck+, SNS, Theatrixx, Wowza and others on Stand F30 at BVE 2019.

Tags: boxer | BVE | Avid | BirdDog | Gefen | LMP | Loupedeck+ | SNS | Theatrix | Wowsa | BVE 2019 | BVE 2019
Submitted by Manor Marketing
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Friend MTS to highlight its ultra-robust, third generation watermarking at the Sports Anti-Piracy Summit Posted: 14/02/2019
Friend MTS to highlight its ultra-robust, third generation watermarking at the Sports Anti-Piracy Summit

Friend MTS, the content and revenue protection specialist, will highlight its ultra-robust, third-generation ASiD watermarking and global monitoring service at the Sports Anti-Piracy Summit 2019 (Mexico City, Mexico, February 20-21).

Tags: Piracy | anti-piracy | Mexico | cotent security | security
Submitted by Friend MTS
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VITEC Welcomes Bryan Reksten as New VP of Marketing Posted: 13/02/2019
VITEC Welcomes Bryan Reksten as New VP of Marketing
VITEC, a worldwide leader in advanced video encoding and streaming solutions, today announced that Bryan Reksten has joined the company as vice president of marketing. With over 20 years of marketing experience in the technology industry, Reksten will oversee and broaden VITEC's market presence.
Tags: VITEC | Bryan Reksten | New VP of Marketing | Mark D\'Addio
Submitted by InGear PR
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IHSE USA Products at CABSAT 2019 Posted: 13/02/2019
IHSE USA Products at CABSAT 2019
IHSE brings TRUE KVM workstation management solutions to CABSAT 2019 with the latest HDMI 2.0 extenders for 4K video and USB keyboard and mouse extension over fiber or Cat-X connections. Based on the highly efficient Fraunhofer IIS Lici® codec, these new extenders enable picture-perfect transmission of video sources with resolutions up to 4096 x 2160 at 60 hertz and full color depth (10bit, 4:4:4). Offered in several module types, Draco vario Ultra includes features such as looping outputs and redundant ports for maximum efficiency whether used as point-to-point connections or integrated into IHSE’s high-performance KVM switch systems.
Tags: IHSE USA | CABSAT 2019 | Draco vario Ultra HDMI 2.0 Extender | Draco vario SDI Extender | Draco vario Remote IP CPU | CABSAT 2019 | CABSAT 2019
Submitted by Wall Street Communications
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Cerberus on what is hot at BVE Posted: 13/02/2019
Cerberus on what and rsquo;s hot at BVE

Cerberus has today announced that it will be showcasing the real benefits that IP has to offer the broadcast industry on stand F46 at BVE, the UK’s leading broadcast, production and media tech event, on the 26-28 February.

Tags: Cerberus Tech | IP | BVE | Network 1 | distribution | LiveLink | hosted platforms | BVE 2019 | BVE 2019
Submitted by Manor Marketing
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New Software-Defined Creation and Playout Automation for Linear, OTT and VOD from Pixel Power at NAB 2019 Posted: 13/02/2019
New Software-Defined Creation and Playout Automation for Linear, OTT and VOD from Pixel Power at NAB 2019

Pixel Power is using NAB 2019 to launch two significant, virtualizable software products to the North American market. CREATE is an application for creating graphics templates; StreamMaster PRODUCE is a solution for fulfilling and delivering graphics in real time, with a flexible architecture that supports multiple channels and multiple operators.

Tags: PIxel Power | Rohde & Schwarze | NAB | virtualizable software | CREATE | StreamMaster Produce | graphics | Gallium | automation | branding | COTS | STreamMaster Processing | StreamMaster Deliver | NAB 2019 | NAB 2019
Submitted by Manor Marketing
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CRYSTAL VISION BRINGS FLEXIBLE IP PLATFORM AND SDI PROFANITY DELAYS TO THE 2019 NAB SHOW (BOOTH SL11513) Posted: 13/02/2019
CRYSTAL VISION BRINGS FLEXIBLE IP PLATFORM AND SDI PROFANITY DELAYS TO THE 2019 NAB SHOW (BOOTH SL11513)

On Booth SL11513 at the 2019 NAB Show Crystal Vision will be showing its flexible IP platform, the MARBLE-V1 media processor hardware and its initial software apps: IP gateways between SDI and SMPTE 2022 or 2110, and IP to IP translators which can make adjustments to IP flows and are ideal for use as a media firewall. The company will also be demonstrating its popular SDI chroma keyers, logo keyers, video delays, colour correctors and fail-safe routing switches – including its new profanity delay range which make it easy to remove unwanted audio or video from a live feed.

Tags: Crystal Vision | 2019 NAB Show | video over IP | media firewalls | profanity delays | NAB 2019 | NAB 2019
Submitted by Crystal Vision Ltd.
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Calrec NAB 2019 Show Preview Posted: 13/02/2019
Calrec NAB 2019 Show Preview
Booth: C7408
 
Calrec Audio Showcases the route to IP at NAB 2019
Tags: Audio; audio consoles; audio routing; OB truck | OB | NAB 2019 | NAB 2019
Submitted by Jump PR
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DTC Broadcast kit deployed for Hankook 24Hr DUBAI endurance race Posted: 13/02/2019
DTC Broadcast kit deployed for Hankook 24Hr DUBAI endurance race

In association with its partner Studio Hamburg MCI, DTC Broadcast recently deployed a complete DTC broadcast wireless system for coverage of the Hankook 24Hr DUBAI endurance race at the Dubai Autodrome in the United Arab Emirates, part of the 24Hr SERIES powered by Hankook.

Tags: DTC | Domo Tacatical Communications | Studi Hamburg MCI | 0221 Mediagroup | SOLO7 OBTX | SOLO7 | PRORXD
Submitted by Manor Marketing
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Boxer delivers on new technologies at BVE 2019 Posted: 13/02/2019
Boxer delivers on new technologies at BVE 2019

Boxer, the UK’s leading solution provider for video, film and TV markets, will share its BVE stand (G20) with best-of-breed regional and global partners who will share their expertise in delivering solutions that exploit the powerful capabilities of emerging technologies.

Tags: Boxer Systems | BVE | 4k | Adder | AJA Video Systems | Colorfront | QUmulo | Embrionix | GB Labs | Grass Valley a Beldon Brand | IPtec | Newtek | Telestream | V-nova | BVE 2019 | BVE 2019
Submitted by Manor Marketing
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Dejero to showcase latest field contribution, content distribution, and connectivity solutions at NAB Posted: 13/02/2019
Dejero to showcase latest field contribution, content distribution, and connectivity solutions at NAB

Dejero, an innovator in cloud-managed solutions that provide Emmy® award winning video transport and Internet connectivity while mobile or in remote locations, is showcasing its latest solutions at the upcoming NAB 2019 show (April 8-11, 2019, Las Vegas Convention Centre) at booth C2025. Their showcase will include the latest, most powerful EnGo to date, support for SMPTE 2110, and enhancements to contribution, distribution, and connectivity solutions.

Tags: Dejero | EnGo mobile transmitter | CellSat | GateWay | NAB19 | cloud-managed solutions | Emmy award winning | SMPTE 2110 | First-mile/last-mile connectivity | cloud management | MKM Marcomms | MKM Marketing Communications | NAB 2019 | NAB 2019
Submitted by MKM Marketing Communications
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