Have VOD, will travel: TVT Media research shows a quarter of European OTT platforms export on-demand outside country of origin

Date: 15/11/2017

Research from TVT Media, the new global content services powerhouse, shows the UK is at the epicentre of the explosion in over-the-top (OTT) video on demand (VOD) services across the European Union and Turkey, as 82 of its 226 OTT platforms double any other EU nation are VOD services targeted outside the UK. The research, commissioned by TVT Media and conducted by Media Asset Capital, also reveals that the Netherlands is rising fast as the second major OTT VOD export centre, with Luxembourg, France, Sweden and Germany also strongly supporting cross-border digital TV services.

In the second part of its European Media Maps series, TVT was able to map OTT VOD hotspots across Europe, based on its comprehensive database of OTT platforms such as BBC iPlayer, Netflix, Amazon Prime, Discovery Channel (catch-up) and Dreamworks AwesomenessTV. The map also reveals which nations are emerging as major pan-European OTT VOD hubs, as the research shows close to a quarter (23%) of OTT platforms (153 out or 673) are VOD services targeted outside their country of origin.

Ian Brotherston, Chief Executive of TVT Media, comments: The research highlights the fact that Europes growing number of multi-device, multiscreen, multiservice consumers want more on-demand content, along with new ways to access it and that the industry is responding well to these demands. It is also very clear that OTT is the driver behind VOD growth, but its development is still closely tied to high-speed broadband availability and the infrastructure of pioneering internet markets reflected by the fact the UK and Netherlands have proven so adept at attracting OTT service providers.

Brotherston adds: What is evident is that OTT is a major disruptive force that is changing the way service providers view their operations. The need to be physically located in a particular country is no longer a fundamental requirement. The internet has released content from geographic constraints and the future is likely to see more broadcasters, studios and other content owners following the model of leading innovators by delivering services via multinational platforms.

The research demonstrates that the UK, and London in particular, has solidified its position as a global media centre with its emergence as the leading European OTT hub, with 215 specific VOD services close to 40% targeted abroad. Amazon Instant Video and parts of the Sony group, both have more than 30 UK-based OTT VOD services going to mainland Europe through a single licensed platform each counting as just two of the 82 UK exporting platforms. Similarly, Discovery Communications Europe, Modern Times Group, Walt Disney Company and Playboy TV all have over 10 OTT services targeting various EU countries but originating from a single platform in the UK.

Perhaps the biggest revelation from the research is that the Netherlands with Amsterdam leading the way is beginning to rival the UK as the main European OTT VOD export hub. Although the Netherlands is nominally listed as home to 51 OTT platforms, with 18 targeting external markets, this figure includes the European base for Netflix, which serves as a hub for 37 separate platforms across the region. In addition, the Netherlands is home to Modern Times Groups Zoom OTT services, which target 17 countries across Europe, and a regional centre for Liberty Global Services UPC and Virgin Media brands. These platforms are registered as single entities, yet if each of the constituent services were counted individually, the Netherlands would approach the UK as the largest exporter of OTT with more than 70 platforms.

Key findings on the OTT VOD market across Europe also include:

  • France has the second most OTT platformswith 115, but just 10 serving other EU countries mainly French speaking areas in the Benelux and Alps regions; but it also has 11 French/Arabic VOD services targeting former colonies in North Africa
  • Luxembourg is a disproportionately large VOD exporter 20 OTT platforms, with 13 aimed at other countries, mainly due to its position as the headquarters of major pan-European broadcaster RTL
  • Only six of Germanys 52 OTT Platforms are aimed outside its borders exporting primarily to German-speaking populations in neighbouring nations, with Austria the main OTT VOD service destination
  • A third of Swedens 21 OTT platforms target external markets mainly the rest of the Nordic region and other northern European market.
  • Ireland only boasts a single OTT platform that targets other European territories but this is Apples iTunes VOD service, making the country one of Europes largest exporters in terms of users reached
  • The North-South divide the nine nations that dont host any home-grown on-demand platforms are all in the southern half of Europe, in countries where broadband infrastructure lags behind that in much of northern Europe

The European Media Map series highlights critical information on broadcast languages, content genres, video on demand services, online platforms and other elements of the TV market in all 28 EU countries and Turkey, which have a population footprint of 600 million. The series grew out of the capture of in-depth data on licensed broadcasters and video platforms across Europe, commissioned by TVT Media and compiled by Media Asset Capital with the aim of building an unrivalled understanding of on-going developments in the European broadcast and on-demand media market.

To talk to TVT about how to navigate the complexities of the evolving European media marketplace, please go to www.tvt.biz or www.digitalmediacentre.com or email us at hello@tvt.biz.



Tags: Europe | Content | Video | Distribution | OTT | VOD | Turkey | Map
Submitted by Staff (Platform)
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Submitted by Whiteoaks
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Media Links Strengthens Presence in China Region Through Partnership with New Share Resort Posted: 17/08/2018
Media Links Strengthens Presence in China Region Through Partnership with New Share Resort

Media Links, manufacturer and pioneer in Media over IP transport technology, today announced its new distribution partnership with New Share Resort Co., Ltd (NSR), based in Beijing China. This new partnership will enable Media Links to better serve the growing Media over IP content transport and delivery markets in China.

Tags: New Share | Media over IP | Media Links. CCTV | Video over IP | Toshiyuki Naka | IBC 2018 | IBC 2018
Submitted by Media Links
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DNF Controls Goes International with TSL Posted: 16/08/2018
DNF Controls Goes International with TSL

Building on their recently announced strategic partnership with TSL, California-based DNF Controls confirmed they will be present on the UK manufacturer's Stand 10.B41 at IBC 2018. The award-winning developer of Human-to-Machine and Machine-to-Machine interfaces will be represented by chief technical officer Dan Fogel, who will be on-hand to introduce DNF control solutions to TSL's clients and discuss new approaches to efficient device management for studio and remote teleproduction.

Tags: DNF Controls | IBC 2018 | TSL | IBC 2018 | IBC 2018
Submitted by Desert Moon Communications
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Raycom Media Improves News Efficiency with JVC Cameras Posted: 16/08/2018
Raycom Media Improves News Efficiency with JVC Cameras

JVC Professional Video, a division of JVCKENWOOD USA Corporation, today announced Raycom Media, one of the largest privately owned media companies in the United States, has more than 260 GY-HM660 ProHD mobile news cameras in use throughout its local news operations. With built-in IP capabilities, the cameras have improved workflow efficiencies for multimedia journalists (MMJs) in the field.

Tags: ENG | broadcast news | news over IP | video production
Submitted by Pipeline Communications
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Barnfind Fiber Platform Comprises Core of Signal Transport Solution at SCO Summit in Qingdao, China Posted: 16/08/2018
Barnfind and rsquo;s Fiber Platform Comprises Core of Signal Transport Solution at  SCO Summit in Qingdao, China

Barnfind Technologies' fiber platform comprised the core of the sophisticated signal transport solution at the 18th Shanghai Cooperation Organization (SCO) Summit that took place last month in Qingdao, China. The SCO, a political, economic, and security Alliance was established in 2001 by China, Russia, Kazakhstan, Kyrgyzstan, Tajikistan and Uzbekistan. India and Pakistan joined in 2017. The annual Summit was chaired by Chinese President Xi Jinping this year.

Tags: Barnfind Technologies | SCO Summit | BarnOne
Submitted by Desert Moon Communications
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DigitalGlue creative.space optimized for Blackmagic Design DaVinci Resolve Workflows Posted: 16/08/2018
DigitalGlue and rsquo;s creative.space optimized for  Blackmagic Design DaVinci Resolve Workflows

DigitalGlue has announced that its newly launched creative.space - an On-Premise Managed Storage(tm) (OPMS) service, has been optimized for DaVinci Resolve workflows and has successfully met the technical requirements for inclusion in Blackmagic Design's Configuration Guide. DigitalGlue, a leading equipment, integration, and software development provider, also designs and implements solutions for complete turnkey content creation, post-production, and distribution.

Tags: DigitalGlue | creative.space | Blackmagic Designs | DaVinici Resolve
Submitted by Desert Moon Communications
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Shotoku Broadcast Systems IBC Plans Include its line of Very Smart Robotic Pedestals, Upgraded Control Systems, Absolute Tracking and a New Manual Tripod Series Posted: 16/08/2018
Shotoku Broadcast Systems IBC Plans Include its line of Very Smart Robotic Pedestals, Upgraded Control Systems, Absolute Tracking and a New Manual Tripod Series

Shotoku Broadcast Systems, the well-established international manufacturer of advanced Robotic and Manual camera support and AR/VR tracking systems is maintaining its leadership role in the industry by bringing a mix of traditional favorites, products upgraded with technology-rich features and a new manual tripod series to IBC 2018.

Tags: Shotoku Broadcast Systems | IBC 2018 | Robotic and Manual Camera Support | IBC 2018 | IBC 2018
Submitted by Desert Moon Communications
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SMPTE Now Offers Technical Specifications to Address Rapidly Developing Technologies Posted: 16/08/2018
SMPTE Now Offers Technical Specifications to Address Rapidly Developing Technologies
SMPTE®, the organization whose standards work has supported a century of advances in entertainment technology and whose membership spans the globe, announces SMPTE Technical Specifications (TSPs), a new offering to complement SMPTE Standards by being proactive to rapidly evolving industry technologies and workflows. The announcement comes with the publication of the first TSP that has document number "SMPTE TSP 2121:2018" and is titled "IMF Application DPP (ProRes)." This TSP was proposed by the Digital Production Partnership (DPP), and it builds on the existing Interoperable Master Format (IMF) standard developed and published by SMPTE, which was originally designed for streamlining the distribution of premium feature film content.
Tags: SMPTE | technical specifications | DPP | IMF | membership
Submitted by Wall Street Communications
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DTC Broadcast Nano turns up the HEAT in Miami Posted: 16/08/2018
DTC Broadcast Nano turns up the HEAT in Miami

The NBA’s Miami HEAT has bought two of DTC’s Broadcast Nano transmitters and a PRORXD 8-Way Diversity RF receive system with camera control to help enhance fan engagement and experience opportunities for HEAT home games at the AmericanAirlines Arena in downtown Miami.

Tags: DTC | Domo Tactical Communications | NANO Transmitter | PROXRD 8-Way Diversity RF | HEAT | Americanairline arean | Wireless | HEATV | ultra-low latency | Multiway diversity COFDOM reciever | RF | DVB-T modulation | IBC 2018 | IBC 2018
Submitted by Manor Marketing
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Wisycom Showcases Latest Two Channel MPR52-ENG Receiver at IBC 2018 Posted: 16/08/2018
Wisycom Showcases Latest Two Channel MPR52-ENG Receiver at IBC 2018

Wisycom, designer and builder of the most sophisticated RF solutions for broadcast, film and live production, will highlight its MPR52-ENG Dual Channel Diversity Receiver at IBC 2018 (Stand 8.D78). With two built-in diversity receivers with both analogue and digital outputs, the MPR52 is best-suited for professional ENG applications.

Tags: Wisycom | IBC 2018 | IBC 2018
Submitted by D. Pagan Communications
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New Dalet OnePlay Transforms Automated Studio Production Posted: 16/08/2018
New Dalet OnePlay Transforms Automated Studio Production
Dalet, a leading provider of solutions and services for broadcasters and content professionals, today announced Dalet OnePlay, a new-generation studio automation solution designed to modernize live productions, increase audience engagement and open up new revenue opportunities while optimizing operational costs and reliability. Dalet OnePlay leverages the Dalet Galaxy five MAM, NRCS and workflow orchestration capabilities to enable more efficient and collaborative productions, as well as a more effective synchronized multi-platform distribution.
Tags: dalet | dalet galaxy | dalet galaxy five | media asset management | ibc | ibc 2018 | oneplay | dalet oneplay | IBC 2018 | IBC 2018
Submitted by Zazil Media Group
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IMT Vislink to Launch New Advent Satellite Communication Products at IBC 2018 Posted: 16/08/2018
IMT Vislink to Launch New Advent Satellite Communication Products at IBC 2018

xG® Technology, Inc. (“xG”) (Nasdaq: XGTI, XGTIW), whose brands are recognized as the global leaders in live video communications in the broadcast, military and government markets, announces that its IMT Vislink brand will be displaying new Advent satellite communication products at this year’s International Broadcasting Convention (IBC) show (Stand 1.A69). IMT Vislink’s Advent satellite products allow operators to access end-to-end satellite communication workflows and provide turnkey deployments in the field.

Tags: IMT | Vislink | IBC 2018 | IBC 2018
Submitted by D. Pagan Communications
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White Light and disguise present the Mixed Reality Tech Lab in the Future Zone of IBC2018 Posted: 16/08/2018
White Light and disguise present the and lsquo;Mixed Reality Tech Lab and rsquo; in the Future Zone of IBC2018

White Light is delighted to reveal the ground-breaking ‘Mixed Reality Tech Lab’ in the Future Zone of IBC2018. Powered by the disguise media platform, this fully immersive production environment will showcase the latest developments in workflows for live broadcast.

Tags: disguise | White Light | Mixed Reality Tech Lab | Future Zone | production | MR | live broadcast | IBC 2018 | IBC 2018
Submitted by Bubble Communications
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TAG V.S. Announces Plans to Showcase Groundbreaking MCM-9000U IP-Multiviewer and Monitoring System at IBC 2018 Posted: 15/08/2018
TAG V.S. Announces Plans to Showcase Groundbreaking MCM-9000U IP-Multiviewer and Monitoring System at IBC 2018

TAG V.S., the international specialist in advanced IP monitoring and high-quality UHD Multiviewers, has announced plans to showcase its groundbreaking software-only MCM-9000U IP-Multiviewer and monitoring system at IBC 2018. The first of its kind in the industry, the MCM-9000U supports SMPTE's recently published ST 2110 suite of standards for managed IP networks that address HD and UHD uncompressed video and audio streams at the Inputs and Outputs. Demonstrations will be held on TAG's Stand 1-F94 in Hall 1 of the RAI.

Tags: TAG V.S. | IBC 2018 | MCM-9000U | TAG Decryptor | IBC 2018 | IBC 2018
Submitted by Desert Moon Communications
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