Hedge Extends Avid Editing Workflows into the Cloud

Date: 04/11/2021
Hedge Extends Avid Editing Workflows into the Cloud

Hedge, the creator of modern, intelligent software for video professionals, today officially released Postlab full support for Media Composer, a cloud-native solution to enable collaborative remote editing workflows for Avid editors. Postlab serves as an extension to an on-premise Nexis or other Avid-compatible NAS/SAN storage. Eliminating cumbersome access gateways and high latency associated with cloud-media workflows, Postlab for Media Composer provides a great user experience, regardless of available bandwidth. A flexible pricing model lets post facilities and media businesses use the Postlab platform without upfront commitment, and scale and shrink team sizes when needed.

“Media companies need a way to collaborate remotely right now. Given the uncertainty around the pandemic, many do not want to make significant investments or sweeping infrastructure changes,” states Paul Matthijs, co-founder and CEO of Hedge. “Postlab for Media Composer extends facilities’ on-premise storage investment by providing much-needed secure remote editing for a small incremental cost. It’s fast, secure remote editing that delivers the same great experience of being in the facility.”

Postlab for Media Composer is intrinsically secure and doesn't rely on slow and hard-to-configure VPNs, allowing editors to begin working immediately from anywhere, with no minimum requirement for an internet connection. Postlab keeps existing workspaces in sync and makes Avid’s incredibly useful Bin Locking feature work in the cloud so users can seamlessly collaborate on projects without overwriting each other's work, a crucial component of any workflow, on-premise or in the cloud.

“Postlab for Media Composer is an Avid Nexis in the cloud with the benefits of a local station,” states Rich Camp, assistant editor at Jax Media, a production company that has worked on shows like “Russian Doll,” “Search Party,” and “Emily in Paris.” “Someone in Los Angeles can work on a show with someone in New York seamlessly. On a recent production, we were working in bins back and forth across the Atlantic, in real-time. It’s a great workflow.”

Postlab for Media Composer brings the best of the cloud with none of the drawbacks:

Immediate onboarding – Postlab has no middleware, storage restrictions or other limiting factors. It’s a seamless transition from on-premise to cloud, with essential features and characteristics of your Nexis (or Avid compatible NAS/SAN) workflow intact.

Edit Even on Lightweight Connection – Postlab works with both fast and slow connections and where bandwidth is insufficient for real-time cloud operation, media files are prefetched and intelligently cached, so they’re available for immediate editing. Postlab’s Workspace feature also allows editors to cache a complete folder and its content locally, so only metadata and lock files require syncing, which is instantaneous.

Familiar Workspace and Collaboration – Postlab for Media Composer extends Nexis and traditional Avid NAS/SAN storage workflows into the cloud, providing editors a familiar workspace, and capabilities like Bin Locking ensure that editors can collaborate without overwriting important work - just as they’re used to.

Low Cloud Costs – Moving media files in and out of the cloud is often time-consuming and costly due to egress fees. Postlab for Media Composer cuts the costs along with the complexity of using the cloud through metadata and a “zero egress” policy; no hidden costs related to cloud storage - a rarity in a world dominated by Azure and AWS.

Scalable, Without Vendor Lock-In – Pay-as-you-go based model allows facilities to pay a basic monthly fee and then add additional Postlab users for as little as one day, increasing or decreasing both storage and users on an as-needed basis - essential for facilities working on dynamic productions and employing varying numbers of freelancers.

Postlab for Media Composer works for all Avid Media Composer Ultimate editors, whether they’re working on-premise or from home, and supports all types of storage—an on-prem Nexis system, NAS or SAN—or no on-prem storage at all. Hedge’s 15-day fully functional trial lets facilities put Postlab for Media Composer to the test with zero upfront commitment.

Seamless Extension to Avid Nexis

Moving to Postlab is an easy step for facilities with an Avid Nexis, with no training required and no change to the existing workflow. Media Composer editors will see their familiar workspaces and workflows, with the added benefit of being able to work anywhere.

Support for Avid-Compatible NAS/SAN Shared Storage

Avid Bin Locking is what allows editors to collaborate using shared storage. This is built natively into Postlab and works alongside Avid-compatible local shared storage whether it’s a NAS or SAN.

No NAS or SAN?

Media Composer Ultimate customers who do not have a centralized NAS/SAN storage solution can fully leverage Drive, Postlab’s shared storage in the cloud. An integral part of the Postlab platform, Drive allows for editing straight from the cloud without requiring to download all media first. Drive scales with a team’s needs, ensuring you never pay for storage that’s being used.

For more background on Postlab for Media Composer, read the latest blog post here. To learn more about the new offering, please visit https://hedge.video/postlab-avid.

About Hedge

Founded in 2016, Hedge is a Netherlands-born startup that simplifies complex media workflows from acquisition and asset creation to post-production. The Hedge team are informed by “Dutch Design,” as they prioritize the user experience, where ease of use goes hand-in-hand with its technical efficiency. The company’s flagship application, Hedge, set new standards for media backup, while Canister demystified the previously arcane process of LTO archiving. With the release of Postlab in 2019, Hedge made remote collaboration affordable for every editor working from home, and in the studio. Hedge’s products are in daily use by over 30,000 customers all over the world, from Hollywood productions to wedding shoots, and everything in between.



Tags: Hedge | Video | Avid | Postlab | Media Composer | Video Editing | Remote Working
Submitted by Alex Molina (Zazil Media Group)
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Professional Tiffen Filters for DJI Mini 3 Pro Drone Posted: 27/06/2022
Professional Tiffen Filters for DJI Mini 3 Pro Drone

Tiffen’s 3-Filter Neutral Density Kit for the DJI Mini 3 Pro offers a simple professional method of controlling the lighting conditions while operating this popular drone. Using Tiffen’s lightweight filters helps manage the camera aperture for ideal exposure without color shift.

Tags: Lighting | local 728 | lighting design | light | cinematography | digital cinematography | director of photography | cinema | commercial | music video | phosphor lighting | led | lightbridge | pipelines | area 48 | Lumix S1H | reflector | cine | production | Force 7
Submitted by Lewis Communications
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CIO Once Again Adds Cobalt Iron to Its List of 10 Best Cyber Security Companies Posted: 24/06/2022
CIO Once Again Adds Cobalt Iron to Its List of 10 Best Cyber Security Companies

Cobalt Iron Inc., a leading provider of SaaS-based enterprise data protection, today announced that for the second year in a row it has been named one of CIO's 10 Best Cyber Security Companies of 2022. This distinction is thanks to the Cobalt Iron Compass® enterprise SaaS backup platform, which delivers intelligent data backup at massive scale while making the backup infrastructure impervious to cyberattacks.

Tags: Cobalt Iron Compass | Cyber Security
Submitted by Wall Street Communications
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KILOVIEW Expands its NDI Ecosystem for Supporting End-to-End IP Video Transmission and Production Posted: 24/06/2022
KILOVIEW Expands its NDI Ecosystem for Supporting  End-to-End IP Video Transmission and Production

KILOVIEW is expanding its family of Network Device Interfacem(NDI)-compliant solutions with the introduction of its new NDI Recorder, which joins the company’s growing ecosystem of IP-based hardware and software video encoding, decoding, conversion, switching and streaming technologies.

Tags: kiloview | ndi | core | recorder | encoders | decoders
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Broadcast Pix Mixes Future Technology with the Past for Museum of Civilizations of Europe and the Mediterranean Posted: 24/06/2022
Broadcast Pix Mixes Future Technology with the Past  for Museum of Civilizations of Europe and the Mediterranean

The Museum of Civilizations of Europe and the Mediterranean has built its reputation by combining historical exhibits with social commentary to tell the story of this rich basin of civilization. The Museum recently enhanced its storytelling capabilities with the addition of a Broadcast PixMX Hybrid Integrated Production Solution.

Tags: broadcast pix | ip | gx hybrid | software | streaming | museum | MUCEUM | france
Submitted by
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Clear-Com Sponsors AVIXA Women Council Breakfast at InfoComm 2022 Posted: 24/06/2022
Clear-Com Sponsors AVIXA Women and rsquo;s Council Breakfast at InfoComm 2022

Clear-Com®, a global leader in voice communications systems, was a first-time sponsor of the popular annual AVIXA Women’s Council Breakfast at the InfoComm 2022 trade show. A long-time supporter of Rise, a group promoting gender diversity within the Broadcast and media technology industry, Clear-Com is now adding their support to the AVIXA Women’s Council, focused on supporting women in the professional AV industry.

Tags: clear-com | arcadia | avixa | infocomm
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Imperfections Make the Perfect Addition to Maxon Capsules Posted: 24/06/2022
Imperfections Make the Perfect Addition to Maxon Capsules

As part of the company’s continuing effort to add value to its subscription offerings, Maxon is pleased to announce the addition of 50+ 4K premium tiled textures to the Maxon Capsules collection, designed to bring photorealism to artists’ renderings by adding minor flaws to the surfaces of 3D objects. The greyscale maps feature a mix of scratches, dust specs, smudges, fingerprints, hairs, residue, isolated fingerprints, all scanned from real surfaces and meticulously tiled. The Surface Imperfections Volume 1 texture library was created by David Gruwier and has been licensed by Maxon for immediate royalty-free use by all Cinema 4D and Maxon One subscribers.

Tags: Maxon | Maxon Capsules | Cinema 4D | Surface Imperfections | VFX
Submitted by Zazil Media Group
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Blackmagic Design Announces New Blackmagic Pocket Cinema Camera 6K G2 Posted: 24/06/2022
Blackmagic Design Announces New Blackmagic Pocket Cinema Camera 6K G2

The Blackmagic Pocket Cinema Camera 6K G2 includes an adjustable touchscreen screen for easier framing of shots, a larger battery for longer shooting without needing to charge or change batteries, as well as support for an optional electronic viewfinder. The Blackmagic Pocket Cinema Camera 6K G2 has the latest Blackmagic generation 5 color science and retains the popular cinematic Super 35 HDR image sensor with 13 stops of dynamic range, dual native ISO and EF lens mount from the previous model.

Tags: Blackmagic Design | Announcement | camera
Submitted by Blackmagic Design
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Vislink Will Showcase NFT-Ready Video Clipping Tool and Broadcast-Quality AI-Automated Streaming Systems at NACDA 2022 Posted: 23/06/2022
Vislink Will Showcase NFT-Ready Video Clipping Tool and Broadcast-Quality AI-Automated Streaming Systems at NACDA 2022

Vislink (Nasdaq: VISL), a global technology leader in the capture, delivery and management of high-quality live video and associated data in the media & entertainment markets, will feature its solutions for automated, AI-driven remote production for live sports at the 2022 NACDA (National Association of Collegiate Directors of Athletics) Conventionat the Mandalay Bay Resort and Casino in Las Vegas. NV. The event, the largest gathering of collegiate administrators in the country, will take place June 26-29. Vislink’s onsite team will be in booth #825.

Tags: Vislink
Submitted by D. Pagan Communications
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HRT Croatia Enhances Live News, Sports Coverage and Current Affairs Reporting with Dejero Posted: 23/06/2022
HRT Croatia Enhances Live News, Sports Coverage and Current Affairs Reporting with Dejero

Croatia’s public broadcaster HRT (Hrvatska radiotelevizija), has equipped its headquarters, regional centres and global reporting teams, with Dejero solutions provided by Dejero’s local partner and systems integrator, CS Computer Systems. Supporting the broadcaster’s live news, sports and events coverage, Dejero ensures resilient, high-bandwidth wireless connectivity in the field, as well as simplified content sharing amongst stations.


Tags: Dejero | HRT Croatia | Hrvatska radiotelevizija | Petra Drai | CS Computer Systems | Ivan Dobranovic | EnGo | Smart Blending Technology | transmitters | PathWay | MultiPoint | WayPoint | cloud-based | live news | sports | MKM Marketing Communications
Submitted by MKM Marketing Communications
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Inside the Mix With Ana Monte Posted: 22/06/2022
Inside the Mix With Ana Monte

NUGEN Audio Q&A with Sound Designer/Recordist and Co-founder of DELTA Soundworks



Tags: NUGEN Audio
Submitted by D. Pagan Communications
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French Professional Football League Takes Full Control of Its Digital Media Strategy with Dalet Posted: 22/06/2022
French Professional Football League Takes Full Control of Its Digital Media Strategy with Dalet

Dalet, a leading technology and service provider for media-rich organizations, today announced the Ligue de Football Professionnel (LFP) is using Dalet Flex, the cloud-native media logistics platform, to prepare and deliver high-value league match highlights to fans via digital channels. LFP is the French governing body responsible for overseeing, organizing, and managing the top two football leagues in France, Ligue 1 Uber Eats and Ligue 2 BKT; and the 44 professional football clubs that contest the titles. Part of its charter is to manage the 100-plus club match weekly highlight videos. LFP selected Dalet Flex to accelerate the time-consuming process, automating ingest, preparation and publishing of the match highlight videos to YouTube and Dailymotion. Dalet Flex’s comprehensive production tools enable LFP to take advantage of new content monetization opportunities such as offering freemium match highlight video from the LFP website.

Tags: Dalet | LFP | Dalet Flex
Submitted by Zazil Media Group
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Magewells USB Fusion Video Capture and Switching Device Wins AV Technology Best of Show Award at InfoComm 2022 Posted: 22/06/2022
Magewells USB Fusion Video Capture and Switching Device Wins AV Technology and quot;Best of Show Award at InfoComm 2022

Magewell's new USB Fusion multi-input video capture and mixing device has been honored with a coveted Best of Show Award from Future plc's AV Technology at InfoComm 2022. The new hardware and accompanying app let users easily combine camera and wired screenshare sources into attractive live presentations for online lectures, webinars, live streaming, video conferencing, and other applications.

Tags: Magewell | USB | capture | video capture | video conferencing | education | switching | layout | presentation | HDMI | SDI | switcher | professional AV | pro AV
Submitted by Write Turn Communications
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Caton NDI Gateway enables cross network collaboration Posted: 22/06/2022
Caton NDI Gateway enables cross network collaboration

Recognising the wide acceptance and use of NDI as a practical solution for transmitting video over IP, Caton Technology, a pioneer in next-generation IP network transport solutions, offers a powerful new software application for collaborative and remote workflows. The Caton NDI Gateway is a vital contribution to the NDI ecosystem, allowing users to move and share high resolution files far beyond their local network, simply and intuitively.

Tags: Caton Technology | Caton | Caton NDI Gateway | Caton Transport Protocols | CTP | CatonNet Video Platform | CVP | Transmission Control Protocol | TCP | NDI | BirdDog | Streaming | Low Latency
Submitted by Page Melia PR
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KILOVIEW launches its new device management platform KILOLINK Server Free Posted: 21/06/2022
KILOVIEW launches its new device management platform  KILOLINK Server Free

KILOVIEW, a leading provider of IP video transmission solutions, has announced today the global launch of its new device management platform KILOLINK Server Free, a milestone in the product roadmap announced by the company earlier this year.

Tags: kiloview | ndi | kilolink | server
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Registration for the KitPlus Show at MediaCity is now OPEN with headline sponsor Blackmagic Design. The doors open from 10am to 4:30pm on 23rd June 2022. This is a FREE to attend event so please visit the Manchester venue page to see exhibitors, sessions and workshops, plus check out our Virtual Production Learning Zone from the Mo-Sys Academy at the show.