Hedge Strengthens Its Customer Connection with the Appointment of David Shapton as Director of Communications

Date: 02/11/2021
Hedge Strengthens Its Customer Connection with the Appointment of David Shapton as Director of Communications

Hedge, the creator of modern, intelligent software solutions for video professionals, announced on the heels of its seed investment it has appointed David Shapton to the newly established role of Director of Communications. A lauded digital media professional with more than three decades of technical, product marketing and editorial experience, and over 1,200 published articles, David will be the connection point between Hedge’s innovation and customers’ knowledge. With strategic oversight of Hedge’s communication channels, David will drive content initiatives that engage, educate, and inform customers around Hedge’s rapidly expanding products and services - and how to understand their benefits in the wider media ecosystem.

“We want to bring more value to our customers with up to the minute information about our products, which have grown seemingly overnight from a single macOS app to a range of workflow solutions. We also want to share our industry knowledge as production and post technology is changing faster than ever,” states Paul Matthijs, co-founder and CEO of Hedge. “David is a multi-faceted professional who understands the technical breadth and depth of the media industry. His insight, along with dedicated focus on customer-centric content, is the connective tissue that will allow our customers to continue to achieve the very best experience with Hedge software as we grow.”

About David Shapton

David’s digital media career has spanned three decades in senior technology roles and as a technology writer. More recently, after a spell as President of Atomos EMEA, David co-founded RedShark Media, where he was Editor in Chief for eight years. Nearly two years ago David joined Zazil Media Group (now Grithaus Agency) as Content Architect. With more than 1,200 published articles and widely known for his accurate predictions about exponential technology, David is excited to bring his experience to a company that shares his vision for the future.

To read more about David and why he has chosen to join Hedge, read his blog post here. To learn more about Hedge and its solutions please visit hedge.video

About Hedge

Founded in 2016, Hedge is a Netherlands-born startup that simplifies complex media workflows from acquisition and asset creation to post-production. The Hedge team are informed by “Dutch Design,” as they prioritize the user experience, where ease of use goes hand-in-hand with its technical efficiency. The company’s flagship application, Hedge, set new standards for media backup, while Canister demystified the previously arcane process of LTO archiving. With the release of Postlab in 2019, Hedge made remote collaboration affordable for every editor working from home, and in the studio. Hedge’s products are in daily use by over 30,000 customers all over the world, from Hollywood productions to wedding shoots, and everything in between.



Tags: Hedge | Video | Software | Communications | New Hire
Submitted by Alex Molina (Zazil Media Group)
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  • Matrox VS4-based Multi-channel Recording System

    Matrox VS4-based Multi-channel Recording System

  • The key to stability

    The key to stability

  • Talking Steadicam and Exovest

    Talking Steadicam and Exovest

  • Dealing with clients

    Dealing with clients

  • The evolution of vision mixers

    The evolution of vision mixers

  • Dynamic display revolution!

    Dynamic display revolution!

  • The production desk finally gets innovative

    The production desk finally gets innovative

  • SDV - Shaping the Next Generation of Linear TV Service Offerings

    SDV - Shaping the Next Generation of Linear TV Service Offerings

  • The Tour June 2015 review

    The Tour June 2015 review

  • How to go Over the Top with your video experience

    How to go Over the Top with your video experience

  • The business case for media asset management

    The business case for media asset management


News
ATEME Brings World-first HDR10+ Support in Live Transcoding Posted: 30/11/2021
ATEME Brings World-first HDR10+ Support in Live Transcoding

ATEME today announced that it has introduced support for the HDR10+ metadata in its TITAN Live transcoders, enabling broadcasters, service providers and content providers to significantly improve their viewers’ visual experiences with more accurate image renditions of live HDR10 content.

Tags: ATEME | HDR10+ | Broadcast | TITAN
Submitted by Whiteoaks
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FINCONS GROUP Wins 2021 NAB Show Product of the Year Award with Univision Posted: 30/11/2021
FINCONS GROUP Wins 2021 NAB Show Product of the Year Award with Univision

Group announced that its Univision ATSC3.0 Broadcast App is a Best New Streaming Technology winner in the 2021 NAB Show Product of the Year Awards. This official awards program recognizes the most significant and promising new products and technologies showcased by corporate partners of NAB Show.



Tags: Fincons Group | Univision ATSC 3.0 | NAB
Submitted by OutspokenPR
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BB and S Intros Compact Bicolor Fresnel (CFL) Light Posted: 29/11/2021
BB and amp;S Intros Compact Bicolor Fresnel (CFL) Light

BB&S Lighting of Denmark adds the Compact Bicolor Fresnel to its family of Compact Beamlight LED studio fixtures. The smallest footprint (5.5-in/14cm) Fresnel on the market, it draws just 38W and outputs over 2400 lumens at 96 TLCI (tunable from 2700 to 5600°K).  New CFL features a genuine curved glass 90mm Fresnel lens that ensures even field distribution in addition to excellent shadow rendering.

Tags: BB&S Lighting | BB&S | Lighting | local 728 | lighting design | light | cinematography | digital cinematography | director of photography | cinema | commercial | music video | phosphor lighting | led | lightbridge | pipelines | area 48 | Lumix S1H | reflector | cine | produc
Submitted by Lewis Communications
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New Dalet Flex Capabilities Help Customers Get High-Value Content to Audiences Faster Posted: 29/11/2021
New Dalet Flex Capabilities Help Customers Get High-Value Content to Audiences Faster

From architecture to editing, the latest Dalet Flex updates elevate performance and user experience, powering remote workflows and new business opportunities



Tags: Dalet | Dalet Flex | Adobe Premiere Pro | Avid Media Composer
Submitted by Zazil Media Group
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EditShare Q4 Release Optimizes Media Technology Stack and Enhances Creative Remote Workflow Experience Posted: 29/11/2021
EditShare Q4 Release Optimizes Media Technology Stack and Enhances Creative Remote Workflow Experience

EditShare®, the technology leader that enables storytellers to create and manage collaborative media workflows, announced significant updates to its FLOW media asset management (MAM) and EFS shared storage systems

Tags: Update | EditShare | FLOW | EFS
Submitted by EditShare
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TV2 Nord delivers dynamic election day coverage with nxtedition Posted: 29/11/2021
TV2 Nord delivers dynamic election day coverage with nxtedition

Broadcast microservices specialists nxtedition played a leading role in customer TV2 Nord’s coverage of the Danish local elections on November 16. The election covered 98 of the country’s municipal seats and five regional councils and the broadcaster relied on its nxtedition system to handle video wall and graphics automation throughout.

Tags: Broadcast | microservices | TV2 Nord | Denmark | Elections | coverage | news production | production | news | television
Submitted by Manor Marketing
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Origin Bolsters Management Team Posted: 29/11/2021
Origin Bolsters Management Team

Origin Film & Television, a broadcast and post-production equipment rental company specialising in workflow design and engineering, has appointed James Gander as managing director. Former managing director and company director of Hyperactive Broadcast, Gander’s appointment is a strategic move designed to accelerate the ambitious growth plans of the business. Liam Wife, the company’s founder, remains as operations director.

Tags: Origin Films | Origin Film & Television | Origin Films MD | James Gander | Liam Wife | MCR Broadcast | Film Production | TV | Production | Equipment Hire | Outside Broadcast | Professional Audio | Rental Equipment | RF
Submitted by Page Melia PR
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WhatCulture YouTube Channels and Podcasts Powered by Blackmagic Design Posted: 29/11/2021
WhatCulture YouTube Channels and Podcasts Powered by Blackmagic Design

Blackmagic Design today announced that international entertainment portal WhatCulture has equipped five new studios with a streaming and web broadcast workflow based on the Blackmagic Studio Camera 4K Pro and ATEM Mini Extreme ISO. 

Tags: Blackmagic Design | Announcement | WhatCulture | Blackmagic Studio Camera 4K Pro | ATEM Mini Extreme ISO | Blackmagic Pocket Cinema Camera 6K Pro
Submitted by Blackmagic Design
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Nuke 13.1 released to streamline artists workflows Posted: 26/11/2021
Nuke 13.1 released to streamline artists workflows

We are delighted to announce the release of Nuke 13.1, our latest release in the Nuke 13 series. This artist-focused update introduces a suite of user experience and workflow improvements designed to enhance artist productivity and accelerate the creative process for both artists and teams.

Tags: compositing | Nuke | Unreal
Submitted by Foundry
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Super Producer Chooses A Neve Genesys Black Console New Studio Posted: 25/11/2021
Super Producer Lil and rsquo; Ronnie Chooses A Neve Genesys Black Console For His New Studio

Multi-platinum music producer and songwriter Ronnie Jackson has made a Neve® Genesys Black G16 console the centrepiece of a new five studio facility he recently opened in Georgia, USA.

Tags: AMS Neve | Genesys Black Console | Lil Ronnie | Einnor Studios | Ronnie Jackson
Submitted by White Noise Public Relations Ltd
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Trickbox TV Launch New Studio in The Shard Posted: 25/11/2021
Trickbox TV Launch New Studio in The Shard

Trickbox TV have recently installed a brand new multi-camera studio facility on the 25th floor of The Shard, London.



Tags: broadcast | studio | theshard | corporate | television
Submitted by Trickbox TV Ltd.
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Fiilex P3 Color LED Now Available in UK Posted: 24/11/2021
Fiilex and rsquo;s P3 Color LED Now Available in UK

Fiilex, manufacturer of high-end LED lighting for the film and television industries, has officially launched its P3 Color into the UK market.

Tags: fiilex | LED | Lights | color | Dicon | firberoptics | fixtures
Submitted by Cirro Lite (Europe) Ltd
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SMPTE Awards Gala Will Bring Virtual Celebration to Time Zones and Participants Around the World Posted: 24/11/2021
SMPTE Awards Gala Will Bring Virtual Celebration to Time Zones and Participants Around the World

SMPTE®, the home of media professionals, technologists, and engineers, will honor industry luminaries and next-generation leaders at the SMPTE Awards Gala, a virtual event taking place across two ceremonies on Nov. 30 and Dec. 1. Registration is free for this year’s event, which will feature a unique social reception and a program schedule that makes it easy to engage and celebrate with friends and colleagues around the globe.

Tags: Awards Gala | SMPTE | Progress Medal
Submitted by Wall Street Communications
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Flowics Wins 2021 NAB Show Product of the Year Awards Posted: 24/11/2021
Flowics Wins 2021 NAB Show Product of the Year Awards

Flowics, creator of the most comprehensive platform for powering remote and in-studio production of live graphics and interactive content, announced today that its Flowics Graphics is a Best New Graphics Technology winner in the 2021 NAB Show Product of the Year Awards. This official awards program recognizes the most significant and promising new products and technologies showcased by corporate partners of NAB Show.

Tags: Flowics | NAB Show | Flowics Graphics | Cloud Based | Technology | NAB Winner
Submitted by Wall Street Communications
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FC Bayern Munich extends its partnership with Supponor for next generation virtual advertising Posted: 24/11/2021
FC Bayern Munich extends its partnership with Supponor for next generation virtual advertising

Supponor, the global leader in virtual advertising solutions, is delighted to announce that FC Bayern Munich has signed an exclusive partnership with Supponor. As an indication of the strength of the partnership, the extended deal will also see FC Bayern Munich transition to the next generation of Supponor’s virtual advertising solution, Supponor AIR™. 

Tags: Supponor | FC Bayern | virtual advertising | Supponor AIR
Submitted by Bubble Agency
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