Hireacamera have announced the launch of a new hire range consisting of cameras, camcorders, lenses and accessories based on Panasonics Micro 4/3rds and Sonys E mounts.
Guy Thatcher, Managing Director said, This was a logical decision for us. We are in the advantageous position of hiring both cameras and camcorders and have been closely watching the convergence between the two areas.
Digital SLR video filming has been a very popular reason for hiring our SLR equipment over the last year. So it was only a matter of time before larger sensor camcorders arrived and it was very clear what demand they would create.
However, we were still bowled over by the pre-launch enquiries for both the Sony NEX-VG10E and of course more recently the Panasonic AG-AF101. Stocking both cameras has meant a considerable investment in both lenses and accessories but clearly both formats will continue to gain in popularity this is only the start.
Hireacamera are also stocking cameras for both formats - Panasonics GF2 and GH2 and the Sony NEX-5. Thatcher added, Digital SLR video has proved that, in some cases, having a smaller body allows you to film shots that would otherwise be impossible with a bigger rig. By stocking these cameras, our customers will be able to hire ideal backup units for the larger camcorders. Interestingly, we are also getting more enquiries from existing SLR photographers keen to try them.
A range of lenses from Leica, Olympus, Panasonic and Voigtlander are available for hire for the Micro 4/3rds mount (some using 4/3rds adaptor). Whilst the range of Sony E-mount lenses is restricted at present, further lenses will be added as and when they are launched and Sonys Alpha range can already be used with an adaptor.
Sony are committed to the E-mount and will be launching another 7 lenses over the next 18 months. The launch of the new Super 35mm NEX camcorder later this year will ensure huge interest in the format. Having recently disclosed the specifications of the E-mount to third party lens manufacturers, we are in a great position as Sigmas official UK hirer and naturally will be stocking their products as and when they become available. Indeed Sigma are also due to be releasing a Micro 4/3rds range which we will also be stocking from launch.
Adaptors are also available for both mounts allowing various lens types to be fitted including Leica M, PL and of course Nikon G, allowing Hireacameras existing wide range of lenses to be hired with the cameras.
Hireacamera deliver Nationwide with hire periods available from 1 day to 1 month. Optional insurance is available on all equipment.