Hoods Inc. Productions Powers Its New Modern Media Operation With EditShare

Date: 17/06/2019
Hoods Inc. Productions Powers Its New Modern Media Operation With EditShare

EditShare®, a technology leader in intelligent scale-out storage, AQC and media management solutions, announced today that Singapore-based Hoods Inc. Productions (Hoods Inc.) has designed its next-generation media operation around EditShare media solutions, putting XStream EFS scale-out shared storage, Flow production asset management and Ark archiving and backup at the core of its media production operation. Known for award-winning projects and popular programs such as City Sharks, Knockout, Double Trouble and Yolo Pronto, Hoods Inc. replaced its legacy sneakernet set up with EditShare’s connected infrastructure. The future-proof setup eliminated the production inefficiencies with a connected and collaborative workflow that gives Hoods Inc. more time to focus on the creative aspect of their growing list of projects.

“Hoods Inc. has created some of Singapore's most innovative children’s programs and their outstanding content has led to a busy schedule. To keep pace with the productions, Hoods Inc. must leverage technology that manages the nuances of today’s file-based workflows with the flexibility to grow into the future,” says Peter Lambert, APAC sales director, EditShare. “EditShare provides a highly efficient, scalable production infrastructure with collaborative tools that allow companies like Hoods Inc. to eliminate redundancy and tap into a larger pool of creative content producers and ultimately thrive as a business in what is a very competitive and fast-moving market.”

Esan Sivalingam, CEO and Co-Founder at Hoods Inc. comments on the value of the investment, “With the legacy set up, staff was often tied up with duplicating rushes and other content then consolidating back to finalize projects. It was just inefficient. Now with EditShare as the media foundation, we have been given back the valuable commodity of time into our production schedule.”

Deanna Tan, Head of Post Production at Hoods Inc. adds, “With EditShare, the media is connected to the right staff moments after it arrives at the facility. We can sit down at any workstation and use Flow to review the rushes and provide feedback to editors who can collaborate with colleagues easily through project sharing. But the most important aspect is that EditShare provides the flexibility to expand. Should we need more storage or need to move into the cloud, it’s as simple as adding a node or module. This is critical for our business as we grow.”

Flow production asset management provides Hoods Inc. a clever media management layer across storage and archive pools with tools to search, browse, view metadata, log, create sub-clips and add markers. Producers and assistants can quickly assemble storyboards or organize media into projects, folders, and sequences, which can then be retrieved by editors with a simple drag and drop of files into their NLE. Advanced project sharing capabilities of the XStream EFS shared storage platforms enable editors to collaborate on projects and quickly evolve narratives. Ark rounds out the end-to-end workflow with integrated backup and archiving for a fully connected workflow from ingest to final output.

Tan comments on the benefits of having a tiered storage environment where the archives are part of the production, “With Ark, we can move the content off our XStream EFS server and recall it fully or partially at any time. This is crucial when it comes to managing rushes. Before Editshare, we’d always have two copies of rushes stored on two different hard disks (as backups). We kept track of the media contents in a spreadsheet. To pull content from the archive, our editors would have to look at an excel sheet and then manually search the hard disk that contained the project or rushes, and then copy the media to the main storage. Today is completely different. Once filming is completed, we can input our rushes into the system and schedule it for scanning into Flow and onto the EFS shared storage solution so everyone can browse the content. We can also simultaneously schedule it for Ark, giving us that backup copy immediately. Unlike before, all of the media is indexed and metadata captured automatically making content searchable across Flow, EFS, and Ark.” Sivalingam concludes on the benefits of the connected workflow, “It’s a digital transformation that has accelerated our productions significantly.

In addition to media management, security was another key factor in selecting EditShare solutions. In past, Hoods Inc. would have to manually copy content onto individual drives to restrict access. The rules-driven approach of EditShare lets administrators control who can access what content and when, enhancing the level of security.

For more information on EditShare XStream EFS, Ark archiving, and Flow media asset management and all other EditShare solutions, please visit www.editshare.com.

See EditShare solutions at BroadcastAsia 2019, Stand #6E4-01

Attendees can book a private demo with an EditShare workflow expert to see EditShare solutions first-hand by contacting sales@editshare.co.uk or stopping by the stand #6E4-01 at BroadcastAsia on June 18th-20th, 2019 at the Suntec Singapore International Convention & Exhibition Centre in Suntec City, Singapore.

About EditShare

EditShare is a technology leader in networked shared storage and tapeless, end-to-end workflow solutions for the post-production, TV and film industries. Our groundbreaking products improve efficiency and workflow collaboration every step of the way. They include video capture and playout servers, high-performance EFS central shared storage, AQC, archiving and backup software, media asset management, and Lightworks – the world’s first three-platform (Windows/OS X/Linux) professional non-linear video editing application.



Tags: EditShare | Hoods Inc
Submitted by Alex Molina (Zazil Media Group)
View author's directory page

Related Interviews
  • EditShare at BVE 2015

    EditShare at BVE 2015

  • EditShare on BroadcastShow LIVE at IBC 2013

    EditShare on BroadcastShow LIVE at IBC 2013

  • Scott Hill uses EditShare: Lightworks at NAB 2013

    Scott Hill uses EditShare: Lightworks at NAB 2013

  • Editshare at NAB 2012

    Editshare at NAB 2012

  • Lightworks on BroadcastShow Tour May 2013

    Lightworks on BroadcastShow Tour May 2013


Related Shows
  • Day 3 of BroadcastShow at IBC

    Day 3 of BroadcastShow at IBC


Related Articles
  • IMF Adoption

    IMF Adoption

  • Infrastructure boost with single node storage solutions

    Infrastructure boost with single node storage solutions

  • Bringing Realiability to the Unpredictability of Reality TV

    Bringing Realiability to the Unpredictability of Reality TV

  • 7 must sees at IBC 2015

    7 must sees at IBC 2015

  • Eye to Eye: Video Post-production

    Eye to Eye: Video Post-production

  • Manage and Monitor

    Manage and Monitor

  • Speed and accuracy in post

    Speed and accuracy in post

  • EditShare hits the back of the net for french football giants

    EditShare hits the back of the net for french football giants


News
Spin Digital 8K HEVC Media Player Leverages AJA KONA 5 and Corvid 88 for Fast, Flexible I O Posted: 15/08/2019
Spin Digital 8K HEVC Media Player Leverages AJA KONA 5 and Corvid 88 for Fast, Flexible I O

Now that 4K production has taken off in broadcast, live events, sports and beyond, 8K and 16K production loom large on the horizon, prompting a demand for higher resolution video decoding and playback tools. Media solutions provider Spin Digital addresses this growing need with the Spin Digital Media Player – a high-performance 8K HEVC media player. Comprising proprietary software and industry standard hardware, it facilitates real-time HEVC/H.265 decoding and playback of UltraHD video on PC systems and has been used to transmit 4K, 8K and 16K video for large-scale event productions, broadcasts, virtual reality (VR) experiences and more. For audio and video I/O, the system uses a KONA 5 card and a Corvid 88 multi-stream, multi-format card.

Tags: Spin Digital | 8K | HEVC | Media Player | AJA | AJA Video Systems | KONA 5 | Corvid 88
Submitted by Raz Public Relations
More from this author
SMPTE 2019 Lineup Now Available Posted: 15/08/2019
SMPTE 2019 Lineup Now Available

SMPTE®, the organization that is defining the future of storytelling, today announced the full event lineup for the Society's annual technical conference and exhibition, the world's premier forum for the exploration of media and entertainment technology. SMPTE 2019 will be held Oct. 21-24 at the Westin Bonaventure Hotel & Suites in downtown Los Angeles. Complete information about SMPTE 2019, including a detailed schedule and registration, is available at 2019.smpte.org.

Tags: SMPTE | Society of Motion Picture and Television Engineers | media and entertainment technology | M&E
Submitted by Wall Street Communications
More from this author
Imagine Products Releases Industrys Only All-in-One Tool for File Comparison, Search, Report, and Verification Posted: 15/08/2019
Imagine Products Releases Industrys Only All-in-One Tool for File Comparison, Search, Report, and Verification

Imagine Products Inc., creator of software utilities for backing up, viewing, sharing, transcoding, and archiving video assets, has released TrueCheck, a one-of-a-kind file comparison, search, report, and verification tool. With a combination of capabilities, including a unique comparison feature, available nowhere else, TrueCheck helps anyone who handles large numbers of files to ensure mirror images, verify data integrity, generate reports for themselves or others, and do so much more.

Tags: Imagine Products | TrueCheck | IBC2019 | software utilities | M&E | IBC 2019 | IBC 2019
Submitted by Wall Street Communications
More from this author
Big South Conference Standardizes on JVC ProHD Cameras for ESPN+ Streaming Sports Platform Posted: 15/08/2019
Big South Conference Standardizes on JVC ProHD Cameras for ESPN+ Streaming Sports Platform

JVC Professional Video, a division of JVCKENWOOD USA Corporation, today announced the Big South Conference, an NCAA Division 1 collegiate athletic conference, has standardized on ProHD GY-HM850 shoulder-mount camcorders to provide multi-camera coverage of sports for the ESPN+ streaming subscription service.

Tags: JVC | ProHD | sports production | live production | ESPN
Submitted by Pipeline Communications
More from this author
Marshall Electronics Cameras Head to the Rodeo Posted: 15/08/2019
Marshall Electronics and rsquo; Cameras Head to the Rodeo

Mason Goodchild, owner of Morsando Media, knew he needed a compact POV camera that could outlast the elements to film the Calgary Stampede. For the second year in a row, Marshall Electronics’ cameras captured high-octane footage of the rodeo to complement the broadcast. Marshall Electronics All-weather CV502-WP and CV503 Miniature HD camera were used for both the rodeo and the chuck wagon race coverage. In addition to the Calgary Stampede, Goodchild also uses his Marshall cameras for several events at Spruce Meadows, which hosts an array of international equestrian events throughout the year.

Tags: Marshall Electronics | Camera | Miniature | Weatherproof
Submitted by D. Pagan Communications
More from this author
Qligent Strengthens Vision Analytics Platform to Measure Return on Engagement Posted: 15/08/2019
Qligent Strengthens Vision Analytics Platform to Measure Return on Engagement

Qligent has updated its industry-first, award-winning Vision Analytics™ innovation for IBC2019 with a fully matured, open platform that harnesses the power of data mining, machine learning, and predictive data analytics. Vision Analytics exists to address three main concerns: user engagement, silent sufferers, and audience churn. Qligent will exclusively showcase Vision Analytics at a special stand (14.C19) from September 13-17 in the RAI Exhibition and Conference Center; Qligent will also retain its usual location at Stand 8.E47.

Tags: qligent | ibc 2019 | analytics | IBC 2019 | IBC 2019
Submitted by Dimension PR
More from this author
Quicklink Remote IP Commentary to be demonstrated at IBC 2019 Posted: 15/08/2019
Quicklink Remote IP Commentary to be demonstrated at IBC 2019

Quicklink, one of the leading global providers of software and hardware IP solutions, will be demonstrating their Remote IP Commentary solution at IBC 2019 on stand 3.B61 from the 13th – 17th September.

Tags: Quicklink. IBC | IBC 2019 | remote commentary | IBC 2019 | IBC 2019
Submitted by Quicklink
More from this author
Insight TV Announces Co-Production with VICE Studios for Streetkings in Jail Posted: 15/08/2019
Insight TV Announces Co-Production with VICE Studios for Streetkings in Jail
Insight TV, the world’s leading 4K UHD HDR broadcaster and producer of native UHD content, is announcing details of its gritty new series Streetkings in Jail, a co-production with VICE Studios, the production company from VICE. Featuring 4 x 44 minute episodes, Streetkings in Jail will launch on Insight TV on September 10th.
Tags: 4K | UHD | adventure TV | extreme sports | drones | influencers
Submitted by Jump PR
More from this author
EditShare Announces Its Next Generation of Leadership Posted: 14/08/2019
EditShare Announces Its Next Generation of Leadership

On the heels of the majority investment from ParkerGale Capital (May 2019), EditShare®, a technology leader in intelligent storage and media management solutions, is pivoting its rapidly growing business to better serve its customers across emerging cloud, remote production, and media security workflows with seven strategic leadership appointments:

Tags: EditShare | Senior Leadership | storage | media management
Submitted by Zazil Media Group
More from this author
Golden Melody Awards Look And Sound Great With DPA Microphones Posted: 14/08/2019
Taiwan and rsquo;s Golden Melody Awards Look And Sound Great With DPA Microphones
When you are giving an acceptance speech at a major awards ceremony, there are two things you want to be sure of – that everyone can see you and that everyone can hear what you have to say.
Tags: DPA Microphones | d:sign 4098 Supercardioid | Golden Melody Awards | Taiwan
Submitted by White Noise Public Relations Ltd
More from this author
Foundry partners with ACCESS:VFX to lead diversity drive in the visual effects, animation and gaming industries Posted: 14/08/2019
Foundry partners with ACCESS:VFX to lead diversity drive in the visual effects, animation and gaming industries

Foundry (https://www.foundry.com/, the leading developer of creative software for the media and entertainment and digital design industries announced its collaboration with ACCESS:VFX - (https://www.accessvfx.org/)

Tags: Graphics | gaming | creatives | Foundry | ACCESS:VFX | diversity | VFX
Submitted by Red Lorry Yellow Lorry
More from this author
New products from Tiffen at IBC 2019 EXPO Posted: 14/08/2019
New products from Tiffen at IBC 2019 EXPO

New and recent products from The Tiffen Company at IBC Expo will include:

Steadicam M-2
The latest top-of-the-line Steadicam system designed to incorporate the revolutionary Volt horizon-assist system and offer a modularity never before seen with body-worn stabilizers. The M-2 can be configured in hundreds of different ways to suit operators from broadcast through feature films and beyond.

Tags: Tiffen | IBC | IBC 2019 | Steadicam M-2 | Steadimate-S | Lowel Lighting | Tiffen NATural ND Graduated Filters | neutral density filters | Tiffen DJI Osmo Action FiltersTiffen DJI Osmo Pocket Filter | Steadicam Air
Submitted by Mel Noonan, StylusMC
More from this author
New products from Aaton and Transvideo at IBC 2019 Posted: 14/08/2019
New products from Aaton and Transvideo at IBC 2019

New products from Aaton and Transvideo at IBC will include:

Aaton - new product – Melody2, double input analogue audio preamplifier with low noise and extended bandwidth up to 100 KHz; digital output on AES42, and compatibility with the CantarX3 and CantarMini to extend the number of inputs. The form factor is extremely compact despite the use of high quality audio transformers. The preamplifier settings are controlled remotely by the Cantar interface. Its compact form factor and low weight make it perfect to use on a boom.

Tags: IBC | IBC 2019 | Aaton | Transvideo | Melody2 preamp | Wooden Handle | CantarX3 | CantarMini | StarliteUltra | StarliteHDm | CineMonitorHD
Submitted by Mel Noonan, StylusMC
More from this author
RT Software Joins Grass Valley Technology Alliance To Drive Innovation and Interoperability Posted: 14/08/2019
RT Software Joins Grass Valley Technology Alliance To Drive Innovation and Interoperability

Grass Valley, today added RT Software Ltd. as a founding member of the Grass Valley Technology Alliance (GVTA), a new program for technology and solutions providers that delivers improved purchasing confidence and selection for customers. The certification program gives broadcasters and media organizations access to solutions that are interoperable with a range of Grass Valley workflow components and platforms.

Tags: Grass Valley | RT Software
Submitted by Platform Communications
More from this author
Nevion adds JPEG XS video compression to Virtuoso media node Posted: 14/08/2019
Nevion adds JPEG XS video compression to Virtuoso media node

Nevion, award-winning provider of virtualized media production solutions, announced today that it has added a new JPEG XS encoding and decoding media function to its flagship software-defined media node, Nevion Virtuoso. The new functionality is already being rolled-out by a leading global broadcast network to get video in and out of content hubs, as part of a centralized live production infrastructure solution – the world’s first official deployment of the technology.

Tags: Nevion | Broadcast | JPEG XS | Video
Submitted by Whiteoaks
More from this author
Pages:   [1] 2 3 4 5 6 7 > >>