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LAURA PODOLAK WADDELL JOINS GRAVITY MEDIA TO MANAGE ITS NORTH AMERICAN STRATEGIC PARTNERSHIPS Posted: 11/11/2019
LAURA PODOLAK WADDELL JOINS GRAVITY MEDIA TO MANAGE ITS NORTH AMERICAN STRATEGIC PARTNERSHIPS

 

Gravity Media, the leading global provider of complex live broadcast facilities and production services to content owners, creators and distributors, has appointed former Pac-12 Networks Sr. Director, Content Production Laura Podolak Waddell as its new Director, Strategic Partnership Management for North America. Laura joins the team to enhance brand relationships with a focus on an ongoing studio operations project that Gravity Media is overseeing for a major media and technology brand.

After nearly a decade of local news production for radio stations in Colorado and California, Laura became part of Pac-12 Networks’ launch team in 2012. The considerable amount of broadcasting experience she gained during her time there has led her to join Gravity Media where she will bring teams across the country closer together to streamline production processes and improve content output for clients. As Laura emphasises, the role comprises everything that fascinates her about production; “compelling content, a fast-paced environment and all the unique personalities of content creators.”

Laura’s past seven years at Pac-12 Networks were focused on relationship building, enhancing communication across content teams and implementing production best practices. The biggest challenge she’s seen in the broadcasting industry over that time was engaging a young audience, finding out where the younger viewers are consuming content and what sports they’re most interested in watching to entice the next generation of fans. “Nobody can predict exactly where media consumption is going, but what we do know, is that people want to watch engaging content,” she notes.

Tags: Gravity Media | appointment | Gearhouse Broadcast | HyperActive Broadcast | Input Media | Chief Entertainment
Submitted by RLYL
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GRAVITY MEDIA: A BRAND-NEW COMPANY WITH A 30-YEAR PEDIGREE Posted: 01/11/2019
GRAVITY MEDIA: A BRAND-NEW COMPANY WITH A 30-YEAR PEDIGREE

Gravity Media Group was formed in 2000 to purchase leading broadcast solutions provider Gearhouse Broadcast which was founded in 1993. In 2015 the group acquired HyperActive Broadcast, a leading international provider of post-production and live workflow solutions for both film and TV which was established in 1985.

In 2016 the group secured substantial investment from TowerBrook Capital Partners and in 2017 it took over leading sports production company Input Media and Australian communications solutions company Stranger Designs. In 2018 Gravity Media bought Germany-based Genesis Broadcast Services to meet the needs of the production markets of Northern Europe and acquired Proshow Broadcast, a leading supplier of mobile production solutions to broadcasters, producers and rights holders throughout North America. In September 2019, Gravity Media acquired Chief Entertainment, a leading Sydney, Australia-based provider of live studio and production services.

Gravity Media worked with Superunion, the leading global brand agency, to develop its new brand strategy and visual identity which is now being rolled out across the business world-wide.

John Newton, CEO at Gravity Media, commented:

“At Gravity Media we are driven by client service excellence, and we never stand still. We’re always looking and listening, keeping up with the latest broadcast innovations – or pioneering them. Above all, we channel our energy into maintaining our reputation for flawless execution, deep technical expertise, and efficient delivery.

“We use the collective pull of our people and resources to capture, craft and create world-class content that inspires and excites. Gravity Media is a brand-new company with a 30-year pedigree, a force to be reckoned with formed by the coming together of four well known broadcast and production houses: Gearhouse Broadcast, HyperActive Broadcast, Input Media and Chief Entertainment.

“We are confident that this change and our new modern branding will make it easier for our clients to recognise Gravity Media as the leading provider of live broadcast facilities and production services.”

 

Tags: broadcast | production | sport | media | news | entertainment | Gearhouse Broadcast | Hyperactive Broadcast | Input Media | Chief Entertainment | Gravity Media
Submitted by RLYL
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Hyperactive adds to Inventory Posted: 23/11/2010
Hyperactive adds and pound;m to Inventory Hyperactive has just taken delivery of 6 new Sony HDC-1500R camera channels, including the latest HDVF-EL75 OLED viewfinders. Together with extra Canon 86:1 lenses, Sony HD VTRs, Avid Nitris DX systems and Unity MediaNet storage, investment at Hyperactive continues. When combined with more Harris TVM-9100 HD waveform monitors and an additional twenty two State of the Art HP-Z800 workstations, recent investment stands at around £750K. These purchases have come at a time when business for the Surrey based hire company goes from strength to strength.
Tags: Avid | Sony | HDC-1500 | Nitris DX | HDVF-EL75 | OLED | Canon | Z800 | Unity MediaNet | Hyperactive Broadcast | Hyperactive HD | HD
Submitted by Hyperactive Broadcast
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