INSIGHT TV sells new format for adventure series THRU at MIPCOM 2017

Date: 10/10/2017

INSIGHT TV sells new format for adventure series THRU  at MIPCOM 2017

INSIGHT TV, the worlds largest UHD broadcaster and producer of native UHD HDR content covering action sports, entertainment, and lifestyle, has announced that the new format for its seven-part reality series THRU will be available to broadcasters and production companies at MIPCOM 2017, held in Cannes, France, 16th 19th October.

The show will be demoed on a show-reel at INSIGHT TVs stand (R8C19) throughout the event. Viewers will be gripped as teams trek across daunting landscapes following a straight line from point A to point B. Each team starts at opposite ends and travels in opposite directions. They face difficult obstacles and physical challenges by trekking directly over, under, and through buildings, drop-offs, swamps and pools. The team that takes the shortest route will be the team that survives and thrives.

Were incredibly excited about the launch of THRU as it builds on our fast growing, strong portfolio of compelling and creative content that weve created this year. MIPCOM 2017 is the perfect venue for us to demonstrate the shows inventive format and were looking forward to seeing what the future holds for this adventurous new series, says Arun Maljaars, INSIGHT TVs Global Content Strategy Manager.

For more information, visit INSIGHT TV at MIPCOM 2017 on stand R8C19.



Tags: UHD | Ultra High Definition | 4K | SVOD | VOD | OTT | HDR | High Dynamic Range | Content | Media | Sport | Extreme Sports | Adventure
Submitted by Kate Ford (Jump PR Ltd)
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