SysMedia has launched a hosted version of its successful Plasma Gold interactive content production and management system. The hosted model minimises upfront capital outlay, enabling broadcasters, radio stations and other media outlets to extend their brand reach across multiple platforms.
The hosted service provides access to a full Plasma Gold system on servers managed by SysMedia. It allows customers to upload and edit their content and manage the service remotely, with real-time delivery to the platforms of choice - mobile, internet or digital TV.
This means a customer can build a complete mobile portal, for example, including streaming and/or downloading of audio/video, using the Plasma Gold template system to create their required look and feel. Advertising content is easily inserted and managed automatically and efficiently.
Daimon Hall, Director of System Sales with SysMedia, says, "Content owners want to extend the reach of their brand across a range of devices. However the reality of the current economic climate means that finding capital investment for such projects can be difficult. We believe that by removing this barrier to entry and offering a complete hosted package, we facilitate our customers' business objectives in the most cost-efficient way."
Plasma Gold provides output compatible with multiple digital TV middlewares – including MHEG-5, MHP and OpenTV – the internet, as well as to .mobi addresses, suitable for a wide range of mobile phones including iPhones and Smartphones.
Andrew Lambourne, SysMedia CEO, explains, "By providing hosted access to a powerful cross-platform system we put our customers in the strong position where they can focus on launching services quickly and responsively rather than arguing capital expenditure cases. Plasma Gold's modular and open client architecture seamlessly interfaces with broadcast, mobile, IPTV, cable, satellite, terrestrial and new media platforms, allowing tremendous flexibility."