TV Genius today announced that ITV, the UK's biggest public service commercial broadcaster, has selected its Content Discovery Platform to power the personalised recommendation feature of the new ITV Player app for Facebook. The app, which is available now, will promote Christmas and New Year scheduling, as well as into 2010, through recommendations of content available via the ITV Player online catch-up service, as well as remind users of relevant upcoming shows. It also allows them to share recommendations with friends and compare preferred programmes to see how compatible their TV viewing habits are.
"We have a fantastic schedule of programming during the festive period and moving forward into 2010. The launch of the ITV Player Facebook app provides an ideal way for viewers to ensure they don't miss their favourite shows, as well as share recommendations with friends," said Stuart Roberts, Head of Site at ITV.com. "We're excited about the app and are pleased to have worked with TV Genius to deliver ITV content to viewers via Facebook."
This is the first time ITV has built a social media app specifically to enhance the TV content discovery experience. The service enables users to rate ITV programming according to their preferences, which then analyses the results to offer true relevance to recommendation results, powered by TV Genius' Content Discovery Platform.
"The launch of the ITV Player app makes TV viewing a more social experience that lets users share programmes with each other and recommend content that they think their friends will like," said Tom Weiss, CEO, TV Genius. "ITV's leading programmes have really got people talking this year and this app provides a platform to really enhance this social aspect of TV."
TV Genius' Content Discovery Platform and Relevance Engine have been built from the ground up specifically to meet the needs of TV discovery, providing richer content aggregation and allowing viewers to discover programming relevant to their interests. This deployment extends the relationship between TV Genius and ITV, with TV Genius also providing the functionality for the TV listings guide on ITV.com.