Imagine Communications Sets New Bar for Newsroom Efficiency with Nexio NewsCraft

Date: 16/07/2021
Imagine Communications Sets New Bar for Newsroom Efficiency with Nexio NewsCraft

Drawing on a heritage of more than 20 years in newsroom production, Imagine Communications is introducing a powerful new approach to content access, management and multiplatform delivery. With the launch of Nexio NewsCraft™, Imagine brings to market a high-value, remote-friendly, all-in-one news production solution that enables organizations to work smarter and more efficiently ensuring every news story gets to air quickly no matter where operators are located.

Nexio NewsCraft provides a feature-rich and intuitive toolkit in a single, highly automated environment that streamlines news production from ingest and preparation to playout and delivery over multiple platforms. Based on proven open standards throughout, Nexio NewsCraft operates seamlessly in hybrid SDI/IP architectures, interfaces tightly with newsroom computer systems (NRCS) via a fully implemented MOS interface, and allows access to systems on-prem, in the field or from home.

“In talking to news broadcasters around the world, the message was absolutely clear,” explains Steve Reynolds, president at Imagine Communications. “The overwhelming desire is to be first with an accurate telling of the story and our new solution will meet that mission-critical requirement hands down.

“Whether for commercial news channels, for government broadcasters, or for public service, the ability to quickly get news to their viewers is of paramount importance and adds real value to their operations. We designed Nexio NewsCraft as a seamlessly integrated, software-defined ecosystem that makes implementation simple and the production process more efficient. Journalists can tell the best story, and producers can get it on air and online quickly. Equally important, we’re able to deliver a full-featured, elegant workflow solution at a competitive price point.”

Nexio NewsCraft incorporates best-of-breed components in highly integrated, virtualized software for implementation on premises, in the cloud, or in a hybrid architecture. The solution combines the field-proven performance and reliability of MOS-enabled Nexio® production servers and IOX shared storage with the modern, easy-to-use GUI and best-in-class media management capabilities of the EditShare FLOW family.

Multiple software tools can be layered on the server architecture, giving wide and fast access to content and empowering journalists by removing technical and operational constraints wherever they access the functionality. As needed, artificial intelligence tools like automated metadata extraction can be added to facilitate increased productivity and monetization of assets.

As a system purpose-built for speed, Nexio NewsCraft enables crash recording to be started with a single button on the control screen; scheduling a recording is as simple as dropping an event in a calendar. No matter how the content is ingested, material can be played out or edited within seconds of recording starting. Smart, flexible UIs simplify operators’ tasks in-facility or in remote collaborations.

Simple browse controls in the journalist’s workstation allow basic newsroom tasks like topping and tailing and shotlisting and logging, all through intuitive web user interfaces. Where more sophisticated editing is required, Nexio NewsCraft is fully integrated with popular third-party tools like Adobe® Premiere® Pro and DaVinci Resolve, ensuring fast access and seamless content flow from ingest to delivery and transparent sharing of projects between editors.

For broadcasters already using Imagine’s widely deployed Nexio servers, the newsroom functionality can be simply layered on top. For media production companies looking to a new approach to news content management, Nexio NewsCraft can be cost-effectively implemented with resources scaled directly to their operational needs. For any news operation, the Nexio NewsCraft solution’s COTS-hosted, software architecture makes it easy and affordable to scale channels and storage with no system downtime and provides a future-proof migration path to IP, UHD and the cloud.

Nexio NewsCraft will be available for delivery from July 2021.

For more information about Imagine Communications’ products and solutions, please visit https://www.imaginecommunications.com




Tags: Imagine Communications | Nexio NewsCraft | newsroom | Steve Reynolds | broadcasters | efficiency | cost-effective | powerful | ingest | delivery | multiplatform | remote-friendly | intuitive | playout | seamless | MKM Marcomms | MKM Marketing Communications
Submitted by MKM (MKM Marketing Communications)
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