Astucemedia, a pioneer in immersive experiences, live production, graphics, and data management software, today announced that Darin Crosby has joined the company as its Chief Operating Officer (COO). Crosby has decades of experience guiding the development and marketing of broadcast and AV technologies — and particularly advanced data-driven broadcast graphics — for leading suppliers to the media and entertainment market. Crosby is now at the helm of the company's expansion across its software engineering, quality assurance, tech support and creative services departments.
"Darin's incredible wealth of experience with broadcast graphics technology will be invaluable to Astucemedia as we continue to bring to market sophisticated solutions for immersing viewers more fully in live news and sports," said Alexandre Leclerc, president at Astucemedia. "Broadcasters recognize the engagement impact that graphics bring to high-value content, and they are looking to Astucemedia for solutions to manage the creative aspect and the high-end data integration."