At the 2010 NAB Show, never.no will showcase enhancements to its innovative technology applications that allow existing and aspiring broadcasters of all types to engage viewers and consumers in the media experience, both on the Internet and on traditional on-air television.
The never.no Interactivity Suite (IS) is an array of software applications that together empower true participation television by enabling viewers both to influence a broadcast in real time and to interact with one another and the world. In addition, the IS enables broadcasters to effortlessly multipublish user-generated content (UGC) and multisourced aggregated content. The IS gives owners and advertisers a means to track consumers from medium to medium, communicating individually with them and tailoring and optimizing each individual's content and sponsor environment.
At the 2010 NAB Show, never.no will highlight Interactivity Desk (ID), the software tool for on-air and off-air editorial control of interactive and multisourced content. ID reads various forms of internal and viewer contribution data, including text, images, audio, and video, and enables the editor to schedule, moderate, edit, and sort the data before submission to broadcast systems, blogs, Internet pages, or STB or IPTV middleware. ID can feed data to various systems in parallel for true multicast participation TV and Internet integration. ID contains a built-in scheduler, which automatically schedules the running of content or interactive elements such as quizzes, polls, votes, and games without the need for studio intervention.
ID also provides basic and advanced broadcast control so that editors and moderators can automatically or manually trigger CG sequences, tickers, scrolls, bugs, or segments during direct or near-direct broadcasting. never.no offers turnkey integration with Vizrt®, Harris® RTX™, Adobe® Flash®, Microsoft® Silverlight™, and blog platforms. An open XML standard that can be adapted to other third-party systems is also available.
never.no will further showcase enhancements to the IS's Auto Dialogue System (ADS) to enable interaction with Twitter and other social networking applications so that on-air journalists or hosts instantaneously can share their thoughts and incorporate audience buzz about musical, sporting, or other live events.
Also part of the IS is the Dynamic Content Scheduler (DCS), a graphical user interface for configuring, deploying, and scheduling interactive automated TV graphics. Upgrades include Harris IconMaster™ support, which allows control of an IconMaster over a serial connection relying on the M2100 protocol. DCS now includes expanded flexibility when working with Vizrt 3.0, Harris RTX, Adobe Flash, and Microsoft Silverlight.