John Stanley Productions Uses Forscene for Ad Production

Date: 05/06/2014
Forbidden Technologies plc (AIM: FBT), the AIM-quoted owner and developer of the market-leading cloud video platform Forscene, announced today that John Stanley Productions used Forscene in its workflow to produce television and Internet ads for Boots No7 Protect and Perfect Anti-Ageing Serums, marking the first time Forscene has been used in the production of a commercial. 
 
"The ratio of filming to finished product on this project was enormous. The challenge was how to tell the story in just a minute when we had enough material for an hour-long programme. That meant culling a lot of material in a hurry," said Michelle Langer, executive producer at John Stanley Productions. "One of our producers had used Forscene before and was impressed with the ability to view and select clips independently of the editor. Forscene was an invaluable tool for enabling efficient communications between the crew on a shoot and the producer and editor in the edit suite at The Farm."
 
John Stanley Productions had three crews working throughout the country, simultaneously filming eight women who were living without mirrors for four weeks while they tested the product to see the difference it made to their lines and wrinkles. Every other day they sent drives back to The Farm to be ingested. As each day's footage was copied to The Farm's media storage, proxies were automatically uploaded to JSP's Forscene account -- so that the rushes were immediately available to be viewed by Rachel Viner, senior producer. From that footage, the company produced a 60-second TV ad, a 40-second TV ad, and a three-minute online version that all told the story of the women's experiences.
 
Before the main edit block, producers and editors had one day a week in an edit suite to cut weekly highlights. Having access to the media in Forscene made it possible to preselect the clips before edit day, making the time in the edit suite much more productive. 
 
"Those weekly edits would have been a much longer process if the editor and producer had to wait until they were in the edit suite to view all the rushes from the three directors, or if they had been working from paper edits," Langer said. "Forscene made the entire process run more smoothly and efficiently."
 
Forscene also improved efficiency in the final edit by allowing the producer to view and select alternative clips whilst the editor was working on the master cut.
 
"In this production a lot of footage had to be condensed into just a minute of ad time. This plays well to Forscene's ability to provide access to rushes in an efficient and cost effective way to help reduce edit time and costs," said Greg Hirst, business development director, Forbidden Technologies plc. "As previous Forscene users, the team at John Stanley Productions could immediately see how Forscene could be an effective tool for this unique requirement." 
 
More information about Forscene can be found at www.forscene.co.uk. More information about Forbidden Technologies can be found at www.forbidden.co.uk.
 
# # #
 
About John Stanley Productions 
John Stanley Productions was set up in 2011 by award-winning comedy writer and performer Matt Lucas. In September 2013 John Stanley Productions entered into partnership with all3media, the UK's largest independent content production and distribution group. The production company specialises in producing high quality comedy and entertainment shows for television and radio. www.johnstanleyproductions.com
 
About Forbidden Technologies plc
Forbidden develops advanced technologies that enable media makers and broadcasters to create and distribute compelling viewing experiences to demanding worldwide audiences. Forbidden's flagship product, Forscene, is the world's most advanced cloud-based video post-production platform. It allows post-production professionals to make and deliver stories with high quality and production value in demanding, fast-paced landscapes. Quoted on the London Stock Exchange Alternative Investment Market, Forbidden partners with high-profile media and technology organisations, including Atos, BIM, deltatre, EVS, and Key Code Media. More information about Forbidden can be found at www.forbidden.co.uk. More information about Forscene can be found at www.forscene.co.uk.
 
Video Link: www.no7serum.co.uk/?autoplay 
Video Caption: Commercial for Boots No7 Protect and Perfect Anti-Ageing Serums produced by John Stanley Productions using Forscene.
 


Tags: Forbidden Technologies | Forscene | John Stanley Productions
Submitted by Wall Street Communications
View author's directory page

Related Interviews
  • Forbidden Technologies FORscene at BVE 2014

    Forbidden Technologies FORscene at BVE 2014

  • Forbidden Technologies FORscene App at BVE 2014

    Forbidden Technologies FORscene App at BVE 2014

  • Forbidden Technologies on BroadcastShow LIVE at IBC 2013

    Forbidden Technologies on BroadcastShow LIVE at IBC 2013

  • Forscene at IBC 2014

    Forscene at IBC 2014

  • Forscene at NAB 2016

    Forscene at NAB 2016

  • FORSCENE Cloud Editing at NAB 2015

    FORSCENE Cloud Editing at NAB 2015


Related Shows
  • Cloud Native or Cloud Based - Sustainable post production and why video should not cost the Earth.

    Cloud Native or Cloud Based - Sustainable post production and why video should not cost the Earth.


Related Articles
  • The secret to global Gogglebox success

    The secret to global Gogglebox success

  • Top 10 Tips for Saving Time in Post

    Top 10 Tips for Saving Time in Post

  • Editing broadcast video in a mobile app a ridiculous notion or the next big thing

    Editing broadcast video in a mobile app a ridiculous notion or the next big thing

  • Cloud Editing at BVE

    Cloud Editing at BVE

  • Manipulate and Edit

    Manipulate and Edit

  • How the cloud is changing the post production landscape

    How the cloud is changing the post production landscape


News
Artels New Award-Winning SMART OG Brings Software-Defined Functionality to openGear Platform Posted: 03/12/2021
Artels New Award-Winning SMART OG Brings Software-Defined Functionality to openGear Platform

Artel Video Systems, a world-class provider of innovative, real-time multimedia delivery solutions, today announced the release of the award-winning SMART Multimedia Delivery Platform in openGear® (SMART OG). A software-defined, four-channel, auto-sense SD-SDI/HD-SDI/3G/4K-over-IP multifunction gateway, SMART OG is the first to bring the family of JPEG compression engines, including those specified in VSF TR-01, TR-07, and TR-08, onto the openGear platform. With SMART OG, users can deploy hardware once and easily change the gateway function via a software update.

Tags: SMPTE ST 2110 | SDI | Video | Multifunction Gateway | IP Migration | SMART OG Card
Submitted by Wall Street Communications
More from this author
Riedel Continues Growth Path and Expands Leadership Structure Posted: 03/12/2021
Riedel Continues Growth Path and Expands Leadership Structure

As part of its global growth strategy, the Riedel Group announces a strong, expanded management structure comprising of experienced leaders from within. Starting January 1, 2022, the Wuppertal-based company will be organized in three main divisions: The "Product Division" and "Managed Technology" business units will have Rik Hoerée and Lutz Rathmann as their respective new CEOs, with Riedel Networks GmbH and its managing director and CEO, Michael Martens, forming the group's third division.

Tags: Company Growth | IP Networks | Intercoms
Submitted by Wall Street Communications
More from this author
AIMS Announces Leadership for 2022 Term Michael Cronk to Step Down From the Board Posted: 03/12/2021
AIMS Announces Leadership for 2022 Term    Michael Cronk to Step Down From the Board

The Alliance for IP Media Solutions (AIMS) today announced that all members of the AIMS Board of Directors were re-elected earlier this month to serve once again in 2022.

Tags: AIMS | Board of Directors
Submitted by Wall Street Communications
More from this author
An Avant-Garde Line-Up For Maxon and rsquo;s December 3D Motion Design Show Posted: 03/12/2021
An Avant-Garde Line-Up For Maxon and rsquo;s December 3D and amp; Motion Design Show

Today, Maxon announced its line-up of speakers for the December 3D and Motion Design Show, the free-to-attend virtual series of artist-focused presentations for 3D and motion graphics artists. Taking place on December 8th, the final show of the year will see presentations from a number of industry-leading VFX artists who will explore a range of topics from digital fashion and style, to trippy designs and environmental distortions. These artists will be demonstrating their own workflow best practices and sharing their top tips to help users make the most out of the extensive suite of Maxon tools.

Tags: Maxon | 3DMotionDesignShow | Cinema4D | VFX | DigitalFashion
Submitted by Zazil Media Group
More from this author
Franz Ferdinands Alex Kapranos upgrades studio with Canford Bantam Jackfield Posted: 03/12/2021
Franz Ferdinands Alex Kapranos upgrades studio with Canford Bantam Jackfield

Canford manufactured jackfields chosen for their superior build-quality and known reliability. "It's always better to get the good stuff in the first place" - Alex Kapranos, Franz Ferdinand

Tags: Canford | Jackfield | Franz Ferdinand | Alex Kapranos | Neutrik
Submitted by Canford
More from this author
NativeWaves EXP Redefines the Fan Engagement Experience for Mobile, In-Venue and Home Entertainment Posted: 03/12/2021
NativeWaves EXP Redefines the Fan Engagement Experience for Mobile, In-Venue and Home Entertainment

NativeWaves has announced the launch of NativeWaves EXP, a new offering that enhances today’s standard broadcast and streaming experience by giving audiences the chance to explore a wealth of additional content at their leisure in order to dive deeper into the action.

Tags: NativeWaves | NativeWaves EXP | Second Screen | Multi-Camera | Low Latency Streaming | IBC 2021
Submitted by White Noise Public Relations Ltd
More from this author
New Cineware for Unreal Plugin Now Available Posted: 02/12/2021
New Cineware for Unreal Plugin Now Available

Maxon, the developers of professional software solutions for motion designers and visual effects artists, is pleased to announce the immediate availability of an update to the Cineware for Unreal plugin. This new plugin for Unreal Engine 4.27 features substantial workflow improvements like dynamic import of C4D content without pre-caching, and the ability to modify Cinema 4D content and attributes directly within the Unreal Editor.

Tags: Maxon | Cineware | Cinema4D | UnrealEngine | VFX
Submitted by Zazil Media Group
More from this author
Sky Deutschland Upgrades to Next-Generation UHD Rohde and Schwarz VENICE and SpycerNode for Sport Production Posted: 02/12/2021
Sky Deutschland Upgrades to Next-Generation UHD Rohde and amp; Schwarz VENICE and SpycerNode for Sport Production

Rohde & Schwarz, a global leader in media technologies, has supplied the latest version of its R&S®VENICE media server and R&S®SpycerNode intelligent storage solution to Sky Deutschland. The German broadcaster will now benefit from a highly robust workflow, with full built-in redundancy and no single point of failure, for its coverage of premium sports content, such as the Bundesliga and Champions League. 

Tags: Rohde & Schwarz | media | VENICE | SpycerNode | storage | broadcast | ingest | playout
Submitted by Manor Marketing
More from this author
iSIZE BitSave Wins 2021 VideoTech Innovation Award for Sustainability Posted: 02/12/2021
iSIZE BitSave Wins 2021 VideoTech Innovation Award for Sustainability

iSIZE today announces that it has won the 2021 Digital TV Europe (DTVE) VideoTech Innovation Award for Sustainability with its BitSave pre-processor for video.

Tags: streaming | iSIZE | BitSave | sustainability | preprocessor | environment | carbon footprint | video | encoding | VideoTech Innovation Awards | Sustainability award
Submitted by Manor Marketing
More from this author
Dejero Launches EnGo 265 Mobile Transmitter to Provide Next-Level Reliability for Newsgathering and Live Broadcasts Posted: 02/12/2021
Dejero Launches EnGo 265 Mobile Transmitter to Provide Next-Level Reliability for Newsgathering and Live Broadcasts

Dejero is launching its new EnGo 265 mobile transmitter for news teams and live events broadcasters that need resilient connectivity to quickly go live from any location. Reliable, simple to use, and built tough for field use, EnGo 265 will replace the industry-renowned EnGo 260 and introduce new features targeting the broadcast and media market. The new model bolsters security and provides even lower latency than the EnGo 260 at just 0.5 seconds over bonded cellular connections. It also features a new ‘GateWay mode’ for wireless broadband internet connectivity and a modified backpack with a wired remote.

Tags: Dejero | EnGo 265 | mobile transmitter | reliability | newsgathering | live broadcasts | GateWay mode | wireless connectivity | resilient | any live location | bonded cellular connection | Smart Blending Technology | Yvonne Monterroso | MKM Marketing Communications
Submitted by MKM Marketing Communications
More from this author
Grass Valley and Broadcast Solutions Group Sign Multi Million Enterprise Pricing Agreement Posted: 02/12/2021
Grass Valley and Broadcast Solutions Group Sign Multi Million Enterprise Pricing Agreement

Grass Valley today announced it has signed an enterprise pricing deal worth US$31 million with leading outside broadcast (OB) truck manufacturing company and systems integrator, Broadcast Solutions Group.



Tags: grassvalley
Submitted by Platform Comms
More from this author
MediaKind and Arqiva partner to break down the barriers to cloud migration with unique, fully-managed video service Posted: 02/12/2021
MediaKind and Arqiva partner to break down the barriers to cloud migration with unique, fully-managed video service


MediaKind and Arqiva today announce a pioneering partnership to introduce a media service proposition that will address the core challenges that broadcasters and operators face in migrating broadcast and streaming services to the cloud. The new strategic partnership will deliver a new and truly unique cloud-native, fully managed service for the aggregation, processing, and delivery of television services for any platform (broadcast and OTT) in any region, at any scale. 



Tags: mediakind | arqiva
Submitted by Platform
More from this author
Net Insight delivers JPEG XS to Nimbra media network customers Posted: 02/12/2021
Net Insight delivers JPEG XS to  Nimbra media network customers

Net Insight announces the launch of JPEG XS applications for the Nimbra 600 and Nimbra 1000. Based on industry partnership, the latest Nimbra software update fully leverages intoPIX’s cutting-edge video compression technology. Nimbra-accelerated JPEG XS is presently rolling out in support of major live events, mainly sports, where low latency and high quality are required.


Tags: net insight | nimba | jpeg xs
Submitted by Platform
More from this author
Clear-Com and University of Montevallo Team Give Students a Lesson in IP-Based Intercom Technology Posted: 02/12/2021
Clear-Com and University of Montevallo Team Give  Students a Lesson in IP-Based Intercom Technology

Clear-Com® is giving Mass Communications students at the University of Montevallo an education in the IP-based intercom technologies used in today’s professional production environments.

Tags: Clear-Com | Agent-IC® Mobile App | Station-IC™ Virtual Desktop Client | Eclipse® HX Digital Matrix System | Digital Wireless Intercom
Submitted by Bubble Agency
More from this author
Streaming specialist 24i unveils its new unified product portfolio: 24i Mod Studio Posted: 02/12/2021
Streaming specialist 24i unveils its new unified product portfolio: 24i Mod Studio

24i, the video streaming specialist, today unveiled the latest version of its award-winning end-to-end streaming platform: 24i Mod Studio.

Tags: streaming
Submitted by Platform Comms
More from this author
Pages:   [1] 2 3 4 5 6 7 > >>