LTN Global launches first universal signaling solution for national linear addressable TV advertising

Date: 12/04/2021
LTN Global launches first universal signaling solution for national linear addressable TV advertising

LTN Global, the industry leader in transformative media technology and video transport solutions, has today announced the launch of LTN Target, a market-first universal signaling solution.

Fragmentation in distribution platforms and ad decisioning systems, as well as manual workflows, have prevented linear channels from running national addressable ads at scale during live linear broadcasts. LTN Target integrates seamlessly with all parts of the advertising ecosystem to enable linear addressable advertising on any network, platform, and workflow.

LTN Target enables media companies to launch addressable advertising and maximize the value of their ad inventory without disrupting the viewing experience. Its capabilities include:

  • Frame-accurate signaling to ensure the replacement of an ad with the addressable creative is invisible to the viewer
  • Contextual metadata and precision advertising data that allows addressable advertising to safely coexist with traditional linear advertising
  • Cross-platform signaling that enables the same addressable ad to play across multiple platforms simultaneously
  • Workflow automation

LTN Target enables interoperability at scale by acting as an automated translation layer and communications proxy between the various disparate systems in the advertising ecosystem. The fully managed service interoperates with all ad decision providers, addressable platforms, broadcast automation, traffic, and scheduling systems. LTN Target delivers frame-accurate timing that meets the insertion and distribution infrastructure requirements, using video watermarks, in-band and out-of-band SCTE 104/35, and DASH/X-Links.

“After decades of work, scalable national addressable TV advertising is finally here for linear networks — and the early adopters are going to enjoy a windfall in 2021,” says LTN Global Executive Chairman and Co-Founder Malik Khan. “We’re excited to be part of the early stages of the addressable advertising revolution. LTN Target is the only automated universal signaling solution that integrates with all the parts of the TV ecosystem to enable the scale needed to attract advertisers. Our customers have already used Target to deploy their first campaigns and are looking to make their ad inventory even more valuable through increasingly sophisticated data enhancements.”

LTN Global is working closely with the VIZIO-led Open Addressable Ready (OAR) consortium formed in 2019 to define technical standards for TV programmers and platforms to deliver more relevant advertising experiences within linear and on-demand formats on smart TVs. More information about Project OAR is available at projectoar.org.




Tags: advertising | linear | LTNGlobal
Submitted by LTN Global (Platform Comms)
View author's directory page

Related Interviews
  • VITEC EZTV Lite Platform for IPTV and digital Signage at ISE2020

    VITEC EZTV Lite Platform for IPTV and digital Signage at ISE2020

  • IPTV Digital Signage from VITEC at NAB 2017

    IPTV Digital Signage from VITEC at NAB 2017

  • Prime Focus Technologies at IBC 2016

    Prime Focus Technologies at IBC 2016

  • ChyronHego Paint at IBC 2013

    ChyronHego Paint at IBC 2013

  • E-Sports streaming with Intinor. ESL now using Intinor for the linear ESLGaming at IBC2019

    E-Sports streaming with Intinor. ESL now using Intinor for the linear ESLGaming at IBC2019

  • Linear Acoustic at IBC2011

    Linear Acoustic at IBC2011

  • The Telos Alliance at IBC 2016

    The Telos Alliance at IBC 2016

  • EBS at IBC 2015

    EBS at IBC 2015

  • TMD talk asset management solutions on BroadcastShow LIVE at IBC 2013

    TMD talk asset management solutions on BroadcastShow LIVE at IBC 2013

  • Yospace: Advert Insertion at NAB 2013

    Yospace: Advert Insertion at NAB 2013


Related Shows
  • KitPlus Daily 28th April 2020

    KitPlus Daily 28th April 2020


Related Articles
  • The Business Case for Hybrid TV and AI

    The Business Case for Hybrid TV and AI

  • Audience engagement with advertising in an OTT world

    Audience engagement with advertising in an OTT world

  • The importance of maintaining digital audio paths

    The importance of maintaining digital audio paths

  • SDV - Shaping the Next Generation of Linear TV Service Offerings

    SDV - Shaping the Next Generation of Linear TV Service Offerings

  • Advertising - How to get more customers

    Advertising - How to get more customers

  • A box of delights

    A box of delights

  • From VoD to Linear TV

    From VoD to Linear TV

  • Dialog-based search accelerates content discovery for anyone with a media library

    Dialog-based search accelerates content discovery for anyone with a media library

  • The future of linear TV

    The future of linear TV

  • Building a live linear streaming channel to reach multiple screens

    Building a live linear streaming channel to reach multiple screens

  • Beaten by branding

    Beaten by branding

  • Why IPTV is essential to the effective delivery of local TV services

    Why IPTV is essential to the effective delivery of local TV services

  • North West 200

    North West 200

  • Tape is dead. Long live Tape

    Tape is dead. Long live Tape

  • Post Production Recipes

    Post Production Recipes

  • Tv-bay Digital Signage Special Report IBC2009

    Tv-bay Digital Signage Special Report IBC2009

  • Fine design for post.. The IKEA story as told by EDIUS

    Fine design for post.. The IKEA story as told by EDIUS

  • Drive Carefully. Youre Tough, but youre not Invincible. The Armys Uncompromising New Message.

    Drive Carefully. Youre Tough, but youre not Invincible. The Armys Uncompromising New Message.


News
Cine Gear Expo LA September 23-26, 2021 Exhibition, Film Competition, Education, Events Los Angeles Convention Center at LA Live Posted: 30/07/2021
Cine Gear Expo LA September 23-26, 2021 Exhibition, Film Competition, Education, Events Los Angeles Convention Center at LA Live

Cine Gear Expo LA will open at the Los Angeles Convention Center, September 23-25, 2021. This lively event offers the film community an opportunity to meet, learn and experience the newest art, techniques and technology—live—for the first time in over two years.

Tags: Cine Gear Expo | Cine Gear | Cine Gear On Air | CineGear | CineGear OnAir | Got Agent | talent agent | cinematography | below the line | representation | production | carrier | cine technology | events | panels
Submitted by Lewis Communications
More from this author
Wooden Camera Releases new Ultra QR Articulating Monitor Mount Posted: 30/07/2021
Wooden Camera Releases new Ultra QR Articulating Monitor Mount

Wooden Camera, the Dallas-based designer and manufacturer of professional camera accessories, is now shipping theUltra QR Articulating Monitor Mount, a quick-release solution designed to support up to 45 pounds and easily integrate with select SmallHD production monitors.

Tags: Wooden Camera | RED Camera | RED KOMODO | ARCA Swiss | Top Handle | Monitor Hinge | Top Plate | camera accessories | camera support | Vitec Group | Teradek | SmallHD | V-Mount | Gold Mount | LEMO | battery mount | Canon | film production | tv production | support accessorie
Submitted by Lewis Communications
More from this author
First LED Wall Vehicle Stage Opens in NYC Posted: 30/07/2021
First LED Wall Vehicle Stage Opens in NYC

Long Island City, New York is the site of the first-purpose built Carstage state-of-the-art LED vehicle process stage www.thecarstage.com/reel. The permanent virtual environment facility is fully equipped with expansive movable LED walls and proprietary technology allowing clients to produce live, fully composed sequences through their own cameras—with ease, on the spot.

Tags: LED Wall | LED Walls | Virtual Stage | Virtual Set | Car Stage | Car LED Wall | Virtual Reality | Augmented Sets | LED sets | LED Stage | Mixed Reality
Submitted by Lewis Communications
More from this author
Spiritland Productions and ON AIR Take HRVY Fans Behind Closed Doors and rdquo; with Help from AJA BRIDGE LIVE Posted: 30/07/2021
Spiritland Productions and ON AIR Take HRVY Fans and ldquo;Behind Closed Doors and rdquo; with Help from AJA BRIDGE LIVE


As travel restrictions prevented ON AIR’s Netherlands-based team from traveling to oversee production on a  pay-per-view (PPV) performance from musical artist HRVY in-person, Spiritland Productions brought them to the venue virtually, using a real-time remote collaboration workflow with SRT encoding powered by AJA BRIDGE LIVE.

Tags: Live Events | Production | Streaming | Remote Collaboration
Submitted by AJA Video Systems
More from this author
Blackmagic Design Announces New HyperDeck Studio Posted: 29/07/2021
Blackmagic Design Announces New HyperDeck Studio

New family of HyperDeck Studio recorders allow broadcasters to record broadcast quality H.264, Apple ProRes and DNx video files to SD cards or SSD media! All models now support record and playback to H.264, ProRes and DNx files, as well as PCM or AAC audio. Plus the 4K model adds support for H.265 files.




Tags: Blackmagic Design | Announcement | Blackmagic HyperDeck Studio
Submitted by Blackmagic Design
More from this author
Blackmagic Design Announces New Blackmagic Web Presenter 4K Posted: 29/07/2021
Blackmagic Design Announces New Blackmagic Web Presenter 4K

New model combines all the Blackmagic Web Presenter HD features with an upgraded H.264 hardware encoder for native Ultra HD resolution streaming. The new Web Presenter 4K is a compact design that includes a 12G-SDI input with down converter, so customers can select to stream in 1080p HD or 2160p Ultra HD resolutions.




Tags: Blackmagic Design | Announcement | Blackmagic Web Presenter 4K | H.264 hardware encoder | Ultra HD Resolution Streaming
Submitted by Blackmagic Design
More from this author
Blackmagic Design Announces New Blackmagic Studio Cameras 4K Posted: 29/07/2021
Blackmagic Design Announces New Blackmagic Studio Cameras 4K

New family of professional all-in-one studio cameras that include advanced broadcast features in an extremely portable design. The new compact all-in-one design will help a wider range of live production customers who need cameras with professional features that are also fast to setup on location. Features include carbon fiber reinforced polycarbonate and large integrated 7" viewfinders. 



Tags: Blackmagic Design | Announcement | Blackmagic Studio Cameras 4K | Live Production
Submitted by Blackmagic Design
More from this author
David Johnson Joins ACT Entertainment in New Post of Senior Vice President Sales Posted: 29/07/2021
David Johnson Joins ACT Entertainment in New Post of Senior Vice President Sales


ACT Entertainment, the new entity formed by the ACT Lighting, RapcoHorizon and AC Power Distribution brands, announces the appointment of David Johnson to the new post of Senior Vice President Sales. Johnson is well known for managing the Live Design International (LDI) franchise.

As Senior Vice President Sales, Johnson will focus on several key areas. He will support the entire sales team as they integrate the multiple disciplines of the company and identify cross-sales opportunities. He will also liaise with top lighting designers to help them realize their creative visions and work with the entire ACT family to identify and execute long-term goals in order to better serve the market and grow the business.

Most recently, Johnson was Managing Director of Informa, managing multiple event/digital

brands in the entertainment technology market, including the LDI, XLive and WFX trade shows.




Tags: ACT Enterainment | ACT Lighting | RapcoHorizon | ProCo Sound
Submitted by D. Pagan Communications
More from this author
NUGEN Audio Releases Complete Focus Elements Bundle Posted: 29/07/2021
NUGEN Audio Releases Complete Focus Elements Bundle

NUGEN Audio announces the availability of its “Focus Elements” plug-in bundle, which offers a collective of audio tools ideally suited for small/home studios. Powered by NUGEN technology, these budget-friendly, streamlined versions of the brand’s popular Focus bundle plug-ins include Stereoizer, Stereoplacer and Monofilter. 

Tags: NUGEN Audio
Submitted by D. Pagan Communications
More from this author
Riedel Intercom Systems Propel Dodd Technologies Orchestration of U.S. Swim Trials for Broadcast Streaming Posted: 29/07/2021
Riedel Intercom Systems Propel Dodd Technologies Orchestration of U.S. Swim Trials for Broadcast Streaming

When the fastest swimmers in the United States met last month at CHI Health Center Omaha to determine who would go on to Tokyo, Riedel's Artist and Bolero intercom systems helped Dodd Technologies orchestrate the event for broadcast and streaming to fans around the world. The Riedel systems provided flexible, reliable communications throughout the swim trials, which ran from June 4-20, as Dodd managed the in-house show and addressed the requirements of its broadcast partners and supporting production trucks.

Tags: Broadcast | Intercom | Swim Trials | Riedel Communications | Artist | Intercoms | Flexible Communications
Submitted by Wall Street Communications
More from this author
Ed Sheerans Headline Performance for Virtual Music Festival shot with URSA Mini Pro 12K Posted: 29/07/2021
Ed Sheerans Headline Performance for Virtual Music Festival shot with URSA Mini Pro 12K

Exclusive 10-track performance by Ed Sheeran filmed by London based production agency Electric Light Studio (ELS), using a Blackmagic RAW workflow through acquisition to post. The performance included the debut single Bad Habits from Ed Sheeran's latest album and headlined the virtual music festivals iHeartRadio Wango Tango and Pandora Live: Ed Sheeran.

Tags: Ed Sheeran | Live Performance | URSA Mini Pro 12K
Submitted by Blackmagic Design
More from this author
Silicon Valley Video Hosts Virtual Tour of ASG New Virtual Production Control Room Posted: 29/07/2021
Silicon Valley Video Hosts Virtual Tour of ASG New Virtual Production Control Room

Sports Video Group’s Silicon Valley Video initiative will host a free virtual tour of Advanced System Group’s new Virtual Production Control Room on Thursday, Aug. 5, at 5 p.m. PT. Powered by Google Cloud, the VPCR remote production service allows real-time, broadcast-quality coverage of live events and other programming.


Tags: ASG | remote production | cloud production | live production
Submitted by Pipeline Communications
More from this author
GRAVITY MEDIA INVESTS IN INDUSTRY-LEADING LIVE COMMUNICATIONS EQUIPMENT FROM CLEAR-COM Posted: 29/07/2021
GRAVITY MEDIA INVESTS IN INDUSTRY-LEADING LIVE COMMUNICATIONS EQUIPMENT FROM CLEAR-COM

GravityMedia, a leading global provider of complex live broadcast facilities and production services to content owners, creators and distributors – has made further significant investment into its real-time communication systems for live event broadcasts.

The new equipment meets increased demand for Gravity Media’s services, particularly for live sports. It will initially support a project with long-time client, UEFA European Soccer League, before being made available to other customers worldwide.

Tags: Clear-Com | Agent-IC | Eclipse HX | LQ Series | CC-28 Lightweight | Premium Headset | FreeSpeak II | Digital Wireless Intercom |  HelixNet Digital Network Partyline
Submitted by Bubble Agency
More from this author
THE SLOW MO GUYS INTRODUCE MRMC HIGH-SPEED BOLT CINEBOT TO ITS SLOW-MOTION WORLD Posted: 29/07/2021
THE SLOW MO GUYS INTRODUCE MRMC and rsquo;S HIGH-SPEED BOLT CINEBOT TO ITS SLOW-MOTION WORLD

The masters of high frame rate, slow-motion, and internet breaking viral videos, the Slow Mo Guys, today announced that they have partnered with camera robot experts MRMC [A Nikon Company] to take their slow-motion skills to the next level by introducing the Bolt™ High-Speed Camera Robot to their arsenal of content capture technology at their studios in the U.S.




Tags: MRMC | Mark Roberts Motion Control | YouTube | Streaming | Slow motion | Motion Control | Slow Mo Guys
Submitted by Bubble Agency
More from this author
IBC announces shortlist for IBC2021 Innovation Awards Posted: 29/07/2021
IBC announces shortlist for IBC2021 Innovation Awards

IBC today announces the shortlist for the highly coveted IBC2021 Innovation Awards. This year, the awards will celebrate the spirit of collaboration within the content and technology industry, where organisations identified a market challenge and worked together to create a solution. Winners and their technology partners will be honoured at an awards ceremony at IBC2021 (Amsterdam, The Netherlands, 3-6 December 2021).

Tags: ibc | awards
Submitted by Platform Comms
More from this author
Pages:   [1] 2 3 4 5 6 7 > >>