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Supponor and FC Barcelona strike deal to provide Virtual Advertising during LaLiga home games Posted: 21/10/2019
Supponor and FC Barcelona  strike deal to provide Virtual Advertising during LaLiga home games
Supponor, the global leader in virtual advertising technology within live tier 1 sports, is delighted to announce the signing of a long-term agreement with FC Barcelona to supply their virtual advertising technology at all LaLiga home games, starting in the 2019/2020 season.
 
Supponor’s virtual advertising technology increases the availability, relevance and value of pitch-side LED boards by creating new, regionalized inventory in the live international broadcast feeds. Advertising seen on these boards will be different to that seen by fans watching in Camp Nou or viewing the domestic broadcast coverage. The technology therefore allows global sponsors to tailor their brand messages for different LaLiga audiences around the world, or for new sponsors to target their most relevant LaLiga audience watching live broadcasts from FC Barcelona games.
 
Tags: Supponor | FC Barcelona | Virtual Advertising | LaLiga
Submitted by Bubble Agency
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Dejero EnGo at the Heart of Quality Medias Live Sports Broadcast Success Posted: 29/11/2018
Dejero EnGo at the Heart of Quality Medias Live Sports Broadcast Success

Dejero, an innovator in cloud-managed solutions that provide video transport and Internet connectivity while mobile or in remote locations, has been key to the success of Spanish production company Quality Media, enabling it to deliver high quality live video at multi-camera live events, and to scale its client list from two to over 20 sports federations in 18 months.

Tags: Dejero | EnGo | Quality Media | Spanish production company | live sports broadcast | Dejero Mobile App | live sports | LaLiga | Football World Cup | Petanque | Netflix | Pablo Reyes | Rob Waters | MKM Marcomms | MKM Marketing Communications
Submitted by MKM Marketing Communications
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Sony captures El Clasico in 4K, ahead of wider adoption Posted: 25/03/2014
Sony captures El Clasico in 4K, ahead of wider adoption
Sony has today announced that it performed further 4K live production trials during El Clsico at the Santiago Bernab©u Stadium in Madrid on Sunday, March 23. This was in partnership with the technical services supplier MediaPro, which produced and distributed the content internationally.
Tags: Sony | 4K | Football | Live | Sport | Trial | LaLiga | F55 | Madrid | Barcelona
Submitted by Sony Professional Europe
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