Let Sony Ci make the Cloud work for you

Date: 14/06/2019
Let Sony Ci make the Cloud work for you

We’ve all heard about the Cloud, and how you need to be on it, or in it, to keep ahead in media production. What we’ve not all heard about is how to actually get there and how simple it can be for media companies to make it work for them. If you’re reluctant to make the leap, consider the experience of ITN Productions, the London-based bespoke production hub producing creative and commercially valuable content for the corporate, commercial, broadcast and digital sectors.

This creative division of ITN was an early adopter of Sony's Ci Media Cloud Platform built on Amazon Web Services platform, and according to Olly Strous, ITN’s Head of Post Production, that adoption has dramatically increased flexibility across all the operations of the company.

“We use Ci all the way from acquisition through to review and approval and then delivery, as well as secondary distribution,” says Strous. “From our long-form TV broadcasts, short-form broadcasts, advertising production, branded content, corporate, digital news syndication and sport, to industry news, they all use Ci in slightly different ways.”

Taking the plunge

“In 2014 we were looking to give mobility to our workforce, to be able to do anything anywhere,” says Strous.

Various solutions were trialled, such as file transfer sites and video content hosts, but they proved to be either inefficient, insecure or unnecessarily restrictive, until ITN Productions decided to trial Sony Ci. The Cloud platform offered the immediate advantage of being attuned to a media production workflow, having grown out of development at Sony Pictures.

“We were looking for a professional solution that could host lots of video in a coherent way and because we had so many departments, the security aspect was fundamental,” recalls Strous. “The fact that Ci was being used by major studios was obviously a great foundation for us.”

“AWS has a reputation for being very reliable, so it’s a good choice of Cloud provider to partner with,” says Strous. “The Ci platform itself has been very solid.”

In terms of user adoption, Strous declares that Ci was the easiest technology that he has rolled out during his years at ITN. “The platform is really intuitive to use. There was no real training needed, there were very few buttons that people could mess around with. It was just very simple.”

Global operation

A key driver for ITN Productions’ interest in Cloud was mobility, and that has certainly been delivered over the past five years. Ci gives users anywhere in the world access via a web browser to customised Workspaces on the platform, where all activity such as file transfers and content review takes place. Assets for projects are shared and transported in a dedicated MediaBox, which act as smart containers within each Workspace. File transfers of full resolution content and proxies are supported by both Aspera (directly built into Ci) and Sony’s own accelerated HTTPS based solution.

“Being able to access the footage anywhere in the world and open it in a browser has really sped up how we work,” says Strous. “It means that somebody can sit at home and do a paper edit rather than spend time in an edit suite with an editor trawling through the rushes. Everything is at their fingertips, they can make decisions on the go, before they get into an expensive room.”

Client and legal reviews are also empowered, with comments and annotations in Ci VideoReview sessions automatically exported as NLE-ready markers and a printable PDF, allowing an editor to make any requested changes with pinpoint accuracy.

More flexibility can be found at the acquisition end. “Our short-form news and entertainment team have two of the Wi-Fi enabled Sony cameras,” explains Strous. “They go down to red-carpet events and make one-minute entertainment bulletins. Each clip is automatically pushed up to Ci as a proxy. Our team can sit in the office, review everything that’s coming in, and in some instances the proxy is good enough to publish straight to web. It means we can cost-effectively deliver content faster to web than some our competitors.”

All activity in Workspaces is logged, making it easy for ITN Productions to analyse usage metrics and bill their customers for exactly the services that they have used.

Open architecture

“Some of the biggest time savings have really come from the automation that we’ve wrapped around Ci enabled by its open API,” explains Strous. “With long-form production for example, incoming rushes are automatically ingested and stitched together as a QuickTime movie. The system uploads it to Sony Ci as a proxy and automatically generates a MediaBox that is sent to the appropriate people working on that project.

“As Ci has developed over time, we have pushed more of our content to the Cloud,” he continues. “When we finish a TV programme, the full resolution file goes up to a Completed Programmes Workspace within Ci. This is active storage so it can be used for our secondary distribution. For any programme sales, we can very quickly harness Ci to distribute that as a MediaBox. The client can then take advantage of Ci’s built in Aspera capability to download that full resolution MXF.”

Strous advises other media companies to get on board Sony’s Cloud platform. “We started with a single account and login,” he says. “I always encourage people to go and look at it. You can set up a free account and get a small amount of data to go and play with it. No infrastructure and no investment required, just pay as you go.”



Tags: Ci | Sony Professional | Sony | ITN | Sony Ci Media Platform
Submitted by Sony Professional Solutions Europe
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Imagine Products Releases Industrys Only All-in-One Tool for File Comparison, Search, Report, and Verification Posted: 15/08/2019
Imagine Products Releases Industrys Only All-in-One Tool for File Comparison, Search, Report, and Verification

Imagine Products Inc., creator of software utilities for backing up, viewing, sharing, transcoding, and archiving video assets, has released TrueCheck, a one-of-a-kind file comparison, search, report, and verification tool. With a combination of capabilities, including a unique comparison feature, available nowhere else, TrueCheck helps anyone who handles large numbers of files to ensure mirror images, verify data integrity, generate reports for themselves or others, and do so much more.

Tags: Imagine Products | TrueCheck | IBC2019 | software utilities | M&E | IBC 2019 | IBC 2019
Submitted by Wall Street Communications
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Big South Conference Standardizes on JVC ProHD Cameras for ESPN+ Streaming Sports Platform Posted: 15/08/2019
Big South Conference Standardizes on JVC ProHD Cameras for ESPN+ Streaming Sports Platform

JVC Professional Video, a division of JVCKENWOOD USA Corporation, today announced the Big South Conference, an NCAA Division 1 collegiate athletic conference, has standardized on ProHD GY-HM850 shoulder-mount camcorders to provide multi-camera coverage of sports for the ESPN+ streaming subscription service.

Tags: JVC | ProHD | sports production | live production | ESPN
Submitted by Pipeline Communications
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Marshall Electronics Cameras Head to the Rodeo Posted: 15/08/2019
Marshall Electronics and rsquo; Cameras Head to the Rodeo

Mason Goodchild, owner of Morsando Media, knew he needed a compact POV camera that could outlast the elements to film the Calgary Stampede. For the second year in a row, Marshall Electronics’ cameras captured high-octane footage of the rodeo to complement the broadcast. Marshall Electronics All-weather CV502-WP and CV503 Miniature HD camera were used for both the rodeo and the chuck wagon race coverage. In addition to the Calgary Stampede, Goodchild also uses his Marshall cameras for several events at Spruce Meadows, which hosts an array of international equestrian events throughout the year.

Tags: Marshall Electronics | Camera | Miniature | Weatherproof
Submitted by D. Pagan Communications
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Qligent Strengthens Vision Analytics Platform to Measure Return on Engagement Posted: 15/08/2019
Qligent Strengthens Vision Analytics Platform to Measure Return on Engagement

Qligent has updated its industry-first, award-winning Vision Analytics™ innovation for IBC2019 with a fully matured, open platform that harnesses the power of data mining, machine learning, and predictive data analytics. Vision Analytics exists to address three main concerns: user engagement, silent sufferers, and audience churn. Qligent will exclusively showcase Vision Analytics at a special stand (14.C19) from September 13-17 in the RAI Exhibition and Conference Center; Qligent will also retain its usual location at Stand 8.E47.

Tags: qligent | ibc 2019 | analytics | IBC 2019 | IBC 2019
Submitted by Dimension PR
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Quicklink Remote IP Commentary to be demonstrated at IBC 2019 Posted: 15/08/2019
Quicklink Remote IP Commentary to be demonstrated at IBC 2019

Quicklink, one of the leading global providers of software and hardware IP solutions, will be demonstrating their Remote IP Commentary solution at IBC 2019 on stand 3.B61 from the 13th – 17th September.

Tags: Quicklink. IBC | IBC 2019 | remote commentary | IBC 2019 | IBC 2019
Submitted by Quicklink
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Insight TV Announces Co-Production with VICE Studios for Streetkings in Jail Posted: 15/08/2019
Insight TV Announces Co-Production with VICE Studios for Streetkings in Jail
Insight TV, the world’s leading 4K UHD HDR broadcaster and producer of native UHD content, is announcing details of its gritty new series Streetkings in Jail, a co-production with VICE Studios, the production company from VICE. Featuring 4 x 44 minute episodes, Streetkings in Jail will launch on Insight TV on September 10th.
Tags: 4K | UHD | adventure TV | extreme sports | drones | influencers
Submitted by Jump PR
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EditShare Announces Its Next Generation of Leadership Posted: 14/08/2019
EditShare Announces Its Next Generation of Leadership

On the heels of the majority investment from ParkerGale Capital (May 2019), EditShare®, a technology leader in intelligent storage and media management solutions, is pivoting its rapidly growing business to better serve its customers across emerging cloud, remote production, and media security workflows with seven strategic leadership appointments:

Tags: EditShare | Senior Leadership | storage | media management
Submitted by Zazil Media Group
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Golden Melody Awards Look And Sound Great With DPA Microphones Posted: 14/08/2019
Taiwan and rsquo;s Golden Melody Awards Look And Sound Great With DPA Microphones
When you are giving an acceptance speech at a major awards ceremony, there are two things you want to be sure of – that everyone can see you and that everyone can hear what you have to say.
Tags: DPA Microphones | d:sign 4098 Supercardioid | Golden Melody Awards | Taiwan
Submitted by White Noise Public Relations Ltd
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Foundry partners with ACCESS:VFX to lead diversity drive in the visual effects, animation and gaming industries Posted: 14/08/2019
Foundry partners with ACCESS:VFX to lead diversity drive in the visual effects, animation and gaming industries

Foundry (https://www.foundry.com/, the leading developer of creative software for the media and entertainment and digital design industries announced its collaboration with ACCESS:VFX - (https://www.accessvfx.org/)

Tags: Graphics | gaming | creatives | Foundry | ACCESS:VFX | diversity | VFX
Submitted by Red Lorry Yellow Lorry
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New products from Tiffen at IBC 2019 EXPO Posted: 14/08/2019
New products from Tiffen at IBC 2019 EXPO

New and recent products from The Tiffen Company at IBC Expo will include:

Steadicam M-2
The latest top-of-the-line Steadicam system designed to incorporate the revolutionary Volt horizon-assist system and offer a modularity never before seen with body-worn stabilizers. The M-2 can be configured in hundreds of different ways to suit operators from broadcast through feature films and beyond.

Tags: Tiffen | IBC | IBC 2019 | Steadicam M-2 | Steadimate-S | Lowel Lighting | Tiffen NATural ND Graduated Filters | neutral density filters | Tiffen DJI Osmo Action FiltersTiffen DJI Osmo Pocket Filter | Steadicam Air
Submitted by Mel Noonan, StylusMC
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New products from Aaton and Transvideo at IBC 2019 Posted: 14/08/2019
New products from Aaton and Transvideo at IBC 2019

New products from Aaton and Transvideo at IBC will include:

Aaton - new product – Melody2, double input analogue audio preamplifier with low noise and extended bandwidth up to 100 KHz; digital output on AES42, and compatibility with the CantarX3 and CantarMini to extend the number of inputs. The form factor is extremely compact despite the use of high quality audio transformers. The preamplifier settings are controlled remotely by the Cantar interface. Its compact form factor and low weight make it perfect to use on a boom.

Tags: IBC | IBC 2019 | Aaton | Transvideo | Melody2 preamp | Wooden Handle | CantarX3 | CantarMini | StarliteUltra | StarliteHDm | CineMonitorHD
Submitted by Mel Noonan, StylusMC
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RT Software Joins Grass Valley Technology Alliance To Drive Innovation and Interoperability Posted: 14/08/2019
RT Software Joins Grass Valley Technology Alliance To Drive Innovation and Interoperability

Grass Valley, today added RT Software Ltd. as a founding member of the Grass Valley Technology Alliance (GVTA), a new program for technology and solutions providers that delivers improved purchasing confidence and selection for customers. The certification program gives broadcasters and media organizations access to solutions that are interoperable with a range of Grass Valley workflow components and platforms.

Tags: Grass Valley | RT Software
Submitted by Platform Communications
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Nevion adds JPEG XS video compression to Virtuoso media node Posted: 14/08/2019
Nevion adds JPEG XS video compression to Virtuoso media node

Nevion, award-winning provider of virtualized media production solutions, announced today that it has added a new JPEG XS encoding and decoding media function to its flagship software-defined media node, Nevion Virtuoso. The new functionality is already being rolled-out by a leading global broadcast network to get video in and out of content hubs, as part of a centralized live production infrastructure solution – the world’s first official deployment of the technology.

Tags: Nevion | Broadcast | JPEG XS | Video
Submitted by Whiteoaks
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