Let Sony Ci make the Cloud work for you

Date: 14/06/2019
Let Sony Ci make the Cloud work for you

We’ve all heard about the Cloud, and how you need to be on it, or in it, to keep ahead in media production. What we’ve not all heard about is how to actually get there and how simple it can be for media companies to make it work for them. If you’re reluctant to make the leap, consider the experience of ITN Productions, the London-based bespoke production hub producing creative and commercially valuable content for the corporate, commercial, broadcast and digital sectors.

This creative division of ITN was an early adopter of Sony's Ci Media Cloud Platform built on Amazon Web Services platform, and according to Olly Strous, ITN’s Head of Post Production, that adoption has dramatically increased flexibility across all the operations of the company.

“We use Ci all the way from acquisition through to review and approval and then delivery, as well as secondary distribution,” says Strous. “From our long-form TV broadcasts, short-form broadcasts, advertising production, branded content, corporate, digital news syndication and sport, to industry news, they all use Ci in slightly different ways.”

Taking the plunge

“In 2014 we were looking to give mobility to our workforce, to be able to do anything anywhere,” says Strous.

Various solutions were trialled, such as file transfer sites and video content hosts, but they proved to be either inefficient, insecure or unnecessarily restrictive, until ITN Productions decided to trial Sony Ci. The Cloud platform offered the immediate advantage of being attuned to a media production workflow, having grown out of development at Sony Pictures.

“We were looking for a professional solution that could host lots of video in a coherent way and because we had so many departments, the security aspect was fundamental,” recalls Strous. “The fact that Ci was being used by major studios was obviously a great foundation for us.”

“AWS has a reputation for being very reliable, so it’s a good choice of Cloud provider to partner with,” says Strous. “The Ci platform itself has been very solid.”

In terms of user adoption, Strous declares that Ci was the easiest technology that he has rolled out during his years at ITN. “The platform is really intuitive to use. There was no real training needed, there were very few buttons that people could mess around with. It was just very simple.”

Global operation

A key driver for ITN Productions’ interest in Cloud was mobility, and that has certainly been delivered over the past five years. Ci gives users anywhere in the world access via a web browser to customised Workspaces on the platform, where all activity such as file transfers and content review takes place. Assets for projects are shared and transported in a dedicated MediaBox, which act as smart containers within each Workspace. File transfers of full resolution content and proxies are supported by both Aspera (directly built into Ci) and Sony’s own accelerated HTTPS based solution.

“Being able to access the footage anywhere in the world and open it in a browser has really sped up how we work,” says Strous. “It means that somebody can sit at home and do a paper edit rather than spend time in an edit suite with an editor trawling through the rushes. Everything is at their fingertips, they can make decisions on the go, before they get into an expensive room.”

Client and legal reviews are also empowered, with comments and annotations in Ci VideoReview sessions automatically exported as NLE-ready markers and a printable PDF, allowing an editor to make any requested changes with pinpoint accuracy.

More flexibility can be found at the acquisition end. “Our short-form news and entertainment team have two of the Wi-Fi enabled Sony cameras,” explains Strous. “They go down to red-carpet events and make one-minute entertainment bulletins. Each clip is automatically pushed up to Ci as a proxy. Our team can sit in the office, review everything that’s coming in, and in some instances the proxy is good enough to publish straight to web. It means we can cost-effectively deliver content faster to web than some our competitors.”

All activity in Workspaces is logged, making it easy for ITN Productions to analyse usage metrics and bill their customers for exactly the services that they have used.

Open architecture

“Some of the biggest time savings have really come from the automation that we’ve wrapped around Ci enabled by its open API,” explains Strous. “With long-form production for example, incoming rushes are automatically ingested and stitched together as a QuickTime movie. The system uploads it to Sony Ci as a proxy and automatically generates a MediaBox that is sent to the appropriate people working on that project.

“As Ci has developed over time, we have pushed more of our content to the Cloud,” he continues. “When we finish a TV programme, the full resolution file goes up to a Completed Programmes Workspace within Ci. This is active storage so it can be used for our secondary distribution. For any programme sales, we can very quickly harness Ci to distribute that as a MediaBox. The client can then take advantage of Ci’s built in Aspera capability to download that full resolution MXF.”

Strous advises other media companies to get on board Sony’s Cloud platform. “We started with a single account and login,” he says. “I always encourage people to go and look at it. You can set up a free account and get a small amount of data to go and play with it. No infrastructure and no investment required, just pay as you go.”



Tags: Ci | Sony Professional | Sony | ITN | Sony Ci Media Platform
Submitted by Sony Professional Solutions Europe
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News
Brightline Promotes Erin Nath to Manager of AV Solutions, U.S. Posted: 15/01/2022
Brightline Promotes Erin Nath to Manager of  AV Solutions, U.S.

Brightline announced the promotion of Erin Nath to Manager of AV Solutions for U.S. This marks the latest promotion for Nath who was most recently the company’s Sales Operation Manager. Nath is responsible for AV sales for the company across the U.S. She’ll work closely on a daily basis with Brightline’s AV dealers and consultants to implement innovative video lighting solutions.  






Tags: Brightline | lighting | lighting design | LED
Submitted by Pipeline Communications
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Sound for Hungarian TV Music Show Posted: 14/01/2022
L and aacute;szl and oacute; and ldquo;Taki and rdquo; Tak and aacute;cs Captures Pristine Sound for Hungarian TV Music Show, Turn and eacute;busz

As one of Hungary’s leading veteran sound engineers, László “Taki” Takács prides himself on capturing and delivering crystal clear, pristine audio quaility for his clients’ various music projects. For the music-based television show, Turnébusz, Taki turned to a selection of microphones. This included 4099 CORE Instrument mics, 2011C Twin Diaphragm Cardioid micsand 2028 Vocal mics from DPA.

Tags: DPA Microphones
Submitted by D. Pagan Communications
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YouTube Creator Expands Web Broadcasting Capabilities with Blackmagic Design Posted: 14/01/2022
YouTube Creator Jigm and eacute; Expands Web Broadcasting Capabilities with Blackmagic Design

Blackmagic Design today announced that popular French content creator Jigmé is using the ATEM Mini Extreme ISO to produce live and prerecorded content for his channels, Chez Jigmé.

The multicamera production relies on a mixed package of camera hardware, including the Blackmagic Studio Camera 4K Plus and Pocket Cinema Camera 4K.



Tags: Blackmagic Design | Announcement | Jigmé | YouTuber | ATEM Mini Extreme ISO | Blackmagic Studio Camera 4K Plus | BMPCC4K
Submitted by Blackmagic Design
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Goldcrest Post Delivers The King’s Man Grade with DaVinci Resolve Studio Posted: 14/01/2022
Goldcrest Post Delivers The King and rsquo;s Man Grade with DaVinci Resolve Studio

Blackmagic Design has today announced that DaVinci Resolve was used throughout the digital intermediate (DI) pipeline on 20th Century Studios’ new action film, and third in the Kingsman spy series, The King’s Man.

Lensed by director of photography Ben Davis BSC, The King’s Man is produced by Marv Studios and directed by Matthew Vaughn.



Tags: Blackmagic Design | Announcement | The Kings Man | Goldcrest | DaVinci Resolve
Submitted by Blackmagic Design
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TSL Products Bridges the Gap Between Broadcast and Pro AV Posted: 13/01/2022
TSL Products Bridges the Gap Between Broadcast and Pro AV

TSL Products broadcast control solutions are designed to power audio-visual workflows by creating a unified overlay for any system infrastructure, whether SDI, NDI or ST-2110. This allows broadcast and pro AV customers to take control of production kits across a facility with a single interface, including presentation, cameras, multi-viewers, graphics and more. TSL’s control systems easily adapt to pre-existing infrastructures, providing flexibility to achieve specific project and application-led goals, saving valuable time and investment.

Tags: TSL Products | broadcast control system | AV workflows
Submitted by D. Pagan Communications
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Pliant Technologies Announces High Density Mode Update for CrewCom Posted: 13/01/2022
Pliant Technologies Announces High Density Mode Update for CrewCom

Building on its tried-and-trusted CrewCom professional wireless intercom solution, Pliant Technologies announces the CrewCom v1.10 Update. The latest CrewCom firmware and software update, version 1.10, adds two new major features as well as several enhancements to its already long list of capabilities.

Tags: Pliant Technologies | CrewCom | Software Updates
Submitted by D. Pagan Communications
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Mo-Sys Launches G30 Gyro-Stabilized Head Posted: 13/01/2022
Mo-Sys Launches G30 Gyro-Stabilized Head

Mo-Sys Engineering, a world leader in image robotics virtual production and remote production, has announced the availability of its ground-breaking G30 gyro-stabilized head. The unique design has been refined using extensive real-world experience resulting in a stabilized head that has the performance of much more expensive systems, but with the usability and ease of setup of much simpler gimbal devices. 

Tags: Mo-Sys | virtual production | remote production | G30 gyro-stabilized | cameras | broadcast | technology | cinematography
Submitted by Manor Marketing
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NCME Brings JSTV Playout Operations In-House with Rohde and Schwarz Gallium, StreamMaster and SpycerNode Posted: 13/01/2022
NCME Brings JSTV Playout Operations In-House with Rohde and amp; Schwarz Gallium, StreamMaster and SpycerNode

Pixel Power, the global leader in master controlplayout, automation, graphics & branding, has been contracted to deliver an end-to-end ingest, storage and playout solution to NHK CosmoMedia (Europe) Limited [NCME]. NCME’sJSTV services provide audiences in Europe, the Middle East and North Africa with premium television content in the Japanese language. The broadcaster is implementing a new workflow comprising Gallium automation, StreamMaster ingest and master control playout and SpycerNode intelligent media storage. The new playout operation replaces JSTV’s previously outsourced playout service and supports its two channels JSTV 1 HD and JSTV 2 HD via satellite and OTT distributions.  

Tags: Rohde & Schwarz | Rohde and Schwarz | Broadcast | R&S | Media Technology | Broadcast Media Technologies | Post Production | connectivity | media | Clipster | Pixel Power | JSTV | NCME | SpycerNode | Gallium | StreamMaster | Ingest | Storage | Playout
Submitted by Manor Marketing
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Broadcast Pix Version 9.0 Software Now Available Posted: 13/01/2022
Broadcast Pix Version 9.0 Software Now Available

Broadcast Pix™ is announcing a major new feature rich software release for its entire range of powerful, yet easy-to-use integrated production systems.V9.0 software is now available on all new Broadcast Pix systems, and as a free download to all users with a current support contract.

Tags: Broadcast Pix | GuestPix | BPswitch | BPView | RadioPix | StreamingPix | ChurchPix | Live Streaming | Console | Broadcasters | Live Events
Submitted by Bubble Agency
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PHABRIX manufactures 8000th handheld unit Posted: 13/01/2022
PHABRIX manufactures 8000th handheld unit

PHABRIX is delighted to announce that the 8000th Sx handheld unit is about to roll off the company’s production line. This significant milestone helps highlight its position as the industry’s most popular test and measurement device.



Tags: PHABRIX | broadcast | test and measurement | IP
Submitted by Bubble Agency
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Clear-Com IP Solutions Assist Aerospace Company Intuitive Machines with Moon Landing Cis-Lunar Communications Testing and Training Posted: 13/01/2022
Clear-Com and rsquo;s IP Solutions Assist Aerospace Company Intuitive Machines with Moon Landing and and amp; Cis-Lunar Communications Testing and Training

Houston-based Intuitive Machines (IM)is a premiere provider and supplier of space products and services enabling sustainable exploration of the Moon, Mars and beyond. In 2021, IM completed construction of its Nova Control, a state-of-the-art mission control center in Houston that will track and support a series of three upcoming missions to the moon (IM-1, IM-2 and IM-3), beginning in early 2022. Since completing Nova Control, IM has been conducting successful lunar landing simulations and mission control testing, making its Lunar Telemetry and Tracking Network (LTN) the first ever validated commercial lunar distance communications network. Intuitive Machine’s LTN usesClear-Com®’sEclipse®HX Digital Matrix, V-Series Panels,Agent-IC®Mobile App and most recently,Station-IC™Virtual Desktop Client, to enable communications between ground teams responsible for tracking, telemetry and support for cis-lunar* space travel, landing and exploration.

Tags: Clear-Com | Agent-IC® Mobile intercom App | Eclipse HX | Digital Wireless Intercom | HX Digital Matrix System
Submitted by Bubble Agency
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Cobalt Iron Patents Analytics-Based Cloud Brokering of Data Protection Operations Posted: 12/01/2022
Cobalt Iron Patents Analytics-Based Cloud Brokering of Data Protection Operations

Cobalt Iron Inc., a leading provider of SaaS-based enterprise data protection, today announced that it has received a patent on its technology for analytics-based cloud brokering of data protection operations. U.S. Patent 11206306, issued on Dec. 21, 2021, describes new techniques that will be implemented in Cobalt Iron Compass®, an enterprise SaaS backup platform. These techniques enable Compass to optimize cloud and on-premises computing resources automatically, making IT operations more secure, more cost-effective, and better-performing.

Tags: Cobalt Iron | Data Protection | Cloud Brokering | Cobalt Iron Compass
Submitted by Wall Street Communications
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Florian Schleich Begins Term as SMPTE Standards Vice President Posted: 12/01/2022
Florian Schleich Begins Term as SMPTE Standards Vice President

SMPTE®, the home of media professionals, technologists, and engineers, today announced that Florian Schleich has been elected to serve as SMPTE standards vice president, effective Jan. 1, 2022. In this role, he will be directing and supervising the standards projects of the Society.

Tags: SMPTE Standards | Digital Cinema Packages | DCP | Material Exchange Format | MXF
Submitted by Wall Street Communications
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Broadpeak Multicast ABR Solution Optimizes Live Sports OTT Delivery in Italy Posted: 12/01/2022
Broadpeak Multicast ABR Solution Optimizes Live Sports OTT Delivery in Italy

Broadpeak®, a leading provider of content delivery network (CDN) and video streaming solutions for content providers and pay-TV operators worldwide, together with Italian telco operator TIM, is optimizing live sports OTT delivery with an advanced multicast ABR (mABR) solution from Broadpeak. Using Broadpeak's mABR solution, TIM is delivering live third-party sports content to subscribers with an improved quality of experience (QoE).

Tags: CDN | Live sports | OTT Delivery | Broadpeak | video streaming | Multicast ABR | quality of experience
Submitted by 202 Communications
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GlobalM demonstrates its SRT video cloud at CES 2022 in Las Vegas Posted: 12/01/2022
GlobalM demonstrates its SRT video cloud at CES 2022 in Las Vegas GlobalM ran a live demonstration of their new SRT video cloud at CES 2022 in Las Vegas. The demo was between Geneva and Las Vegas, at 21Mbps and with just over 500ms of end to end latency.  The demo ran continuously for 3 days without dropping a single packet.  Click to watch the video demonstration from the GlobalM stand at CES 2022.
Tags: globalm | satellite | broadcast | streaming | sports | news | SRT
Submitted by GlobalM SA
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