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LiveU Deployed by ITN Productions and HLA for Ground-breaking 18-Location Live Global Advert for Virgin Holidays Posted: 03/01/2017

AMV BBDOHLA with it responsible for everything in front of the camera lens, while ITN Productions for everything behind.

Having considered satellite and fibre connectivity to bring the live images back to ITNs London facility, the company instead turned to LiveUs portable cellular transmission technology for flexibility, reliability and cost reasons. Already a customer, ITN was aware of the scale of the World Record breaking work that LiveU did with Sky News for the 2015 UK General Election. LiveU enabled Sky News to show 138 live video streams of the election results working with LiveU UK partner Having completed a dress rehearsal the day before from locations including close to the Golden Gate Bridge in San Francisco to visiting temples in Bangkok via Disneys Magic Kingdom in Florida, the ad was cut live by the gallery director and vision mixer at ITNs London facility.

Tags: live production | advertising | cellular bonding | live advert
Submitted by Jump PR
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