First European MPEG-5 LCEVC Showcase, sponsored by a growing ecosystem of supporting companies
The showcase includes demos of use cases for both streaming and broadcast across TV, mobile and web, as well as nascent XR applications
MPEG-5 LCEVC enables higher quality video with up to 40% bitrate savings and up to 3x faster transcoding
After the success of the first MPEG-5 LCEVC Showcase at NAB’22 in Las Vegas, a similar display will reunite the growing LCEVC ecosystem in Europe for the first time - to present the new video standard by MPEG, MPEG-5 LCEVC - at IBC (Amsterdam, 9-12 September 2022).
Located on stands D.30 and D.33 in Hall 5 (Content Everywhere), the LCEVC showcase will promote the capabilities of MPEG-5 LCEVC across multiple applications and devices, including encoders, media players, cloud transcoders, online video platforms and video SOCs.
A group of companies in the video delivery ecosystem will be supporting the showcase, including: Allegro, AMD/Xilinx Amlogic, Harmonic, Kynesim, MainConcept, Montage-LZ, NETINT Technologies, NVIDIA, Oregan Networks, PresenZ, Qencode, Realtek, Red5 Pro, Redpill VR, Forum SBTVD, Simplestream, SOUTHWORKS, Steinwurf, THEOplayer, Visaic and V-Nova.
The stands will feature demos to show practical use cases delivering LCEVC-enhanced content to TVs, mobile apps and web browsers, as well as new XR applications, all powered by the interoperating products of participating companies. These will include:
Live 2160p60 UHD streaming decoded by an existing TV chipset
LCEVC-enabled apps decoding content on iOS, Android and Windows platforms
LCEVC-enabled ShakaPlayer decoding LCEVC on any HTML5-capable browser
LCEVC applied to real-time-communication applications for improved QoS and reliability
LCEVC enabling cloud-rendered XR and gaming applications
A photorealistic rendering of 6DoF (6 Degrees of Freedom) VR content not possible with any other available technology today
“This showcase is a must-see at IBC this year. The breadth of use cases and demos available is testimony to the growing ecosystem of support for LCEVC. This is due to the low complexity nature of the technology, which allows it to be deployed at different levels in the software decoder stack. Following further standardization for digital terrestrial services in Brazil, we can only expect availability to service providers to increase dramatically”, said Guido Meardi, CEO of V-Nova
"These showcases are fundamental to show interoperability between new solutions. We’re glad to participate and show LCEVC enhancing MainConcept codecs, up to 8K resolutions and including VVC”, said Thomas Kramer of MainConcept.
"Live Events in the Metaverse is the next frontier in entertainment and one that could be available to millions. At the LCEVC Showcase, Redpill VR demonstrates its vision for the Metaverse and how LCEVC is a key enabler for live XR events at scale”, commented Laurent Scallie, CEO of Redpill VR.
