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Discovery Taps Imagine to Take Ad Management to the Cloud Posted: 30/09/2020
Discovery Taps Imagine to Take Ad Management to the Cloud

Imagine Communications, which helps broadcasters, content owners, MVPDs and vMVPDs make and monetize TV, today announced that Discovery Sweden and Finland have transitioned to the latest cloud-based release of Landmark™ Sales operated by Imagine’s Managed Service. Discovery will benefit from reduced infrastructure costs, increased performance and improved management of linear airtime sales across a diverse advertising ecosystem. Imagine’s turnkey, cloud-based advertising management solution enables Discovery’s ad operations team to focus on core business priorities and maximize sales without the burden of managing underlying technical complexity.

Tags: Imagine Communications | Discovery | Landmark Sales | managed service | infrastructure | Ross Goodall | AutoBook engine | Mark Senecal | xG GamePlan | ad sales | multiple platforms | maximise revenue | MKM Marcomms | MKM Marketing Communications
Submitted by MKM Marketing Communications
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