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Marketron to Share Keys to Effective Yield Management and Dynamic Pricing in Nov. 3 Webinar for Broadcast Sales Professionals Posted: 19/10/2021
Marketron to Share Keys to Effective Yield Management and Dynamic Pricing in Nov. 3 Webinar for Broadcast Sales Professionals

Marketron, the broadcast industry's leading technology provider for more scalable, predictable, and reliable revenue, will host a Nov. 3 webinar that explains to broadcast sales professionals how they can leverage the power of yield management and dynamic pricing to increase revenues. Beginning at 2 p.m. EDT, "Yield Management in Broadcast Sales: Why It's a Powerful Tool" will offer an overview of yield management and delve into how integrating dynamic pricing into the sales process can drive greater success and profitability.

Tags: Marketron | Yield Management | Webinar | Broadcast | Broadcast Sales
Submitted by Wall Street Communications
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New Marketron REV Platform Streamlines Sales Processes and Drives Sales Growth for Broadcast TV and Radio Posted: 15/09/2021
New Marketron REV Platform Streamlines Sales Processes and Drives Sales Growth for Broadcast TV and Radio


Marketron, the broadcast industry's leading technology provider for more scalable, predictable, and reliable revenue, today announced the launch of Marketron REV, a sales growth platform purpose-built for broadcast TV and radio sales professionals. Unifying the entire sales process on a single platform, Marketron REV streamlines customer, proposal, and order management processes so that sellers can focus more time and energy on selling.




Tags: Marketron | REV | Sales Platform | TV | Radio | Broadcast | Sales Process
Submitted by Wall Street Communications
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Marketron at the 2021 NAB Show Posted: 09/09/2021
Marketron at the 2021 NAB Show

At the 2021 NAB Show, Marketron will feature products that empower innovators in the broadcast and media industry to strengthen their market leadership by delivering more scalable, predictable, and reliable revenue. The company will have a hospitality suite at the Encore during the show, and will also be at the Westgate for the Sales and Management Television Exchange (SMTE), on Oct 8-9, in booth W175, and the Radio Show, on Oct. 13-14, in booth W297.

Tags: Marketron | NXT | Pitch | NAB Show | NAB 2021
Submitted by Wall Street Communications
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Marketron Unveils Sales Meetings in a Box, Volume Two Posted: 01/09/2021
Marketron Unveils Sales Meetings in a Box, Volume Two

Marketron, the leading provider of enterprise revenue management and digital software solutions, today introduced Volume Two of "Sales Meetings in a Box," a turnkey resource designed to help sales managers facilitate training sessions that lead to higher digital sales proficiency across the sales team. This new release builds on the content delivered in Volume One, also available on the Aspire by Marketron portal, and gives sales managers convenient access to valuable tools and content that keep ongoing training sessions relevant.

Tags: Sales Meeting in a Box | Media Sales | Digital Sales | Marketron | Sales Enablement | Sales Training
Submitted by Wall Street Communications
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Marketron Names Greg Aimone VP of Professional Services and Presales Posted: 25/08/2021
Marketron Names Greg Aimone VP of Professional Services and Presales

Marketron, the leading provider of enterprise revenue management and digital software solutions, has appointed Greg Aimone to the newly created role of vice president of professional services and presales. Aimone joins Marketron with extensive experience in guiding technology companies through rapid growth while maintaining customer satisfaction across an expanding client base.

Tags: Greg Aimone | Greg Aimonie VP | Professional Services | Presales | Marketron
Submitted by Wall Street Communications
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Marketron to Host Free Webinar on Using Video, OTT and CTV Ad Tactics to Capture Booming Video-Ad Revenues Posted: 13/08/2021
Marketron to Host Free Webinar on Using Video, OTT and CTV Ad Tactics to Capture Booming Video-Ad Revenues

Marketron, the leading provider of enterprise revenue management and digital software solutions, will host a free webinar on Aug. 25 demonstrating how broadcasters' sales teams can leverage video, OTT, and CTV ads to increase the size and quantity of their digital orders. During the live event, "Video Explosion! How to Sell More in 2021," Marketron experts will explain the differences between these critical digital tactics and how sales teams can use them to enhance the value of their proposals and capture a greater share of rapidly growing video advertising revenues.

Tags: Digital ads | Marketron | OTT | CTV | Webinar
Submitted by Wall Street Communications
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Christian Kligora Joins Marketron as SVP of Client Success Posted: 21/07/2021
Christian Kligora Joins Marketron as SVP of Client Success

Marketron, the leading provider of enterprise revenue management and digital software solutions, today announced the appointment of Christian Kligora as the company's senior vice president of client success. Kligora joins Marketron with more than 25 years of expertise in service leadership, and in this new role, he is responsible for the Marketron SaaS and digital client success teams.

Tags: Marketron | SaaS | enterprise
Submitted by Wall Street Communications
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Aspire by Marketron Is Now Live, Providing Free Tools and Resources to Help Salespeople Close More Business Posted: 21/05/2021
Aspire by Marketron Is Now Live, Providing Free Tools and Resources to Help Salespeople Close More Business

Marketron, the leading provider of enterprise revenue management and digital software solutions, has launched Aspire by Marketron (aspire.marketron.com), a new website that provides ideas, information and tools that salespeople and sales managers working in broadcast and media can use to close more business. Offering a wealth of free resources, including educational webinars, case studies and creative assets, Aspire helps salespeople stay on top of the latest selling techniques and trends, deliver more compelling proposals more quickly, and increase their sales and revenue.

Tags: Marketron | Digital Sales | Aspire | Broadcast | Media Resources
Submitted by Wall Street Communications
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