WHAT: “Do Digital Smarter: Full-Funnel Digital Advertising,” a Marketron webinar for digital advertising sellers
WHEN: Sept. 15 at 2 p.m. EDT
WHO: Presented by Jess Reynolds, Marketron digital product marketing manager
WHY: Research shows that full-funnel strategies yield up to a 45% higher ROI and a 7% increase in offline sales. Those increases don’t happen by accident. In this webinar, digital sellers will learn about standard and premium digital advertising tactics and how to mix and match them as trusted advisors to their advertisers. Marketron’s Jess Reynolds will cover:
• Defining full-funnel advertising
• Addressing barriers to full-funnel advertising
• Tactics for full-funnel digital advertising
• How Marketron NXT streamlines the digital media sales process, execution, and reporting
FEE: No charge for broadcasters or the press
INTERVIEW OPPORTUNITIES: Bo Bandy, Senior Vice President, Marketing at Marketron. Arrange an interview by contacting Christine Pecher at email@example.com.
Marketron empowers innovators in the broadcast and media industry to strengthen their market leadership by delivering more scalable, predictable, and reliable revenue. With Marketron’s products and services, users can successfully propose, price, and execute multimedia advertising campaigns across all revenue streams including television, radio, O&O, and digital media. With 50 years of industry leadership, Marketron serves more than 6,000 media organizations globally and manages $5 billion in annual U.S. advertising revenue representing more than 1 million advertisers. Marketron is owned by Diversis Capital. More information is available at www.marketron.com.