At the 2021 NAB Show, Marketron will feature products that empower innovators in the broadcast and media industry to strengthen their market leadership by delivering more scalable, predictable, and reliable revenue. The company will have a hospitality suite at the Encore during the show, and will also be at the Westgate for the Sales and Management Television Exchange (SMTE), on Oct 8-9, in booth W175, and the Radio Show, on Oct. 13-14, in booth W297.
Marketron NXT Upgrades
Marketron NXT enables broadcasters to increase revenue by selling third-party digital advertising that amplifies existing advertising programs. Marketron will showcase its latest release of NXT, including new reports and updates to the report dashboard, which offers users the data and insights needed to increase station revenue and enhance advertiser results. With these enhancements, it is easier and quicker to duplicate orders by copying a previous order (including duplicating the creative), while improvements to filtering make it faster to find orders in the system.
This release follows numerous updates to the platform since its launch a year ago. Focused on improving the experience and efficiency for salespeople selling both broadcast and digital inventory, Marketron NXT continues to drive growth for its partners.
Pitch allows broadcasters to diversify and grow revenue with advanced third-party digital advertising solutions. An intuitive, end-to-end platform for cross-channel proposal generation, order creation, and campaign activation, Pitch allows sales teams to blend linear, nonlinear, and third-party digital advertising tactics seamlessly into campaigns. They can leverage market data, past performance, and business rules to optimize campaigns, and transition proposals that have been won into orders with ease.
The Pitch platform is coupled with first-class onboarding and training to get sales teams adding digital advertising revenue faster. Companies can grow their sales without adding headcount or sacrificing the advertiser experience, adding leading digital tactics like SEM, OTT/CTV geofencing, video, native, display, and streaming audio to their advertising portfolios.
"It's an exciting time to be bringing strategic advertising solutions to broadcasters. In today's world of ever-changing ad strategies, it is important to arm a station's sales force with today's most successful tools. We look forward to sharing our solutions with NAB attendees and showing them how to bring video-ad campaigns to life."
— Jim Howard, CEO, Marketron
Marketron empowers innovators in the broadcast and media industry to strengthen their market leadership by delivering more scalable, predictable, and reliable revenue. With Marketron's products and services, users can successfully propose, price, and execute multimedia advertising campaigns across all revenue streams including television, radio, O&O, and digital media. With 50 years of industry leadership, Marketron serves more than 6,000 media organizations globally and manages $5 billion in annual U.S. advertising revenue representing more than 100,000 advertisers. Marketron is owned by Diversis Capital.