Marketron, the leading provider of enterprise revenue management and digital software solutions, today announced that it will host a webinar called "Win the Ad Race: Insights From Political Advertising Experts" on June 16 at 1 p.m. Eastern. The webinar is intended to help broadcast sellers for radio and TV earn a greater portion of political advertising budgets in their markets this election season.
Political ad spending is one of the biggest drivers for local broadcast TV and radio. BIA Advisory Group reported that the 2022 political season could generate $8.4 billion in local advertising dollars. This webinar will break down the numbers, look at data relating to registered voters and how they consume content, and provide sellers with an inside look at what ad buyers want and need. BIA Managing Director Rick Ducey will chat with political strategist Bud Jackson on the opportunity ahead. Referencing key data points from BIA analysts and Jackson's experience, the webinar will offer attendees insights on how ad buyers think and what they can do to win more ad dollars from the category.
Attendees will learn:
The outlook for the 2022 midterms.
Why political is such a unique category.
How and why political media planners buy.
Planners' top strategies for using local markets.
How broadcast salespeople can win more political ad dollars and remain compliant.
A respected thought leader in the industry, Ducey leads BIA Advisory Services' strategy consulting practice. He works with media industry clients to evaluate opportunities and develop strategies for traditional and digital platforms to achieve business goals. He helps clients with strategic planning, partnership strategies, product planning, competitive intelligence, revenue growth, and diversification.
Jackson, owner of Jackson Group Media, is a Democratic media and general consultant who advises candidates, organizations, and corporations in strategic communication, campaign strategy, and grassroots organizing. Jackson has produced award-winning TV, radio, and digital media for his clients and is president emeritus of the American Association of Political Consultants' mid-Atlantic chapter. As an experienced political strategist, he is a frequent guest on TV and radio programs.
"We've projected that local political advertising could hit $8.4 billion in 2022, making it a key driver for revenue for broadcast TV and radio," Ducey said. "It's an important category for broadcast salespeople to understand, and this conversation will offer insights and takeaways to help them win more political ad dollars."
Those who are interested may register for the webinar at https://www.marketron.com/win-the-ad-race-webinar/.
More information about Marketron and the company's products is available at www.marketron.com.