Marketron, the broadcast industry's leading technology provider for more scalable, predictable, and reliable revenue, will host a Nov. 3 webinar that explains to broadcast sales professionals how they can leverage the power of yield management and dynamic pricing to increase revenues. Beginning at 2 p.m. EDT, "Yield Management in Broadcast Sales: Why It's a Powerful Tool" will offer an overview of yield management and delve into how integrating dynamic pricing into the sales process can drive greater success and profitability.
"Because commercial inventory is a fixed and time-limited resource, it is vital to sell as much as possible at the best rate possible," said Todd Kalman, senior vice president of sales at Marketron. "Yield management simplifies this task, making it easy for sales managers to price inventory dynamically based on demand. It's a must in today's competitive advertising marketplace."
Attendees will come away from the webinar knowing how to:
- Start incorporating yield management into the sales process
- Find the right alignment and control inventory so that they don't oversell high-demand slots
- Generate more revenue from less-popular periods with dynamic pricing
- And much more!
