Marquis Survey Reveals Responding to Changing Viewing Habits is No.1 Challenge Facing Broadcasters

Date: 13/01/2014
Marquis Survey Reveals Responding to Changing Viewing Habits is No.1 Challenge Facing Broadcasters

Marquis Media Partners has today announced the results of its recent executive survey designed to expose the key challenges currently facing the broadcast industry.  Senior executives in the industry were questioned about their businesses most pressing issues and changes in consumer viewing habits was shown to be their greatest business challenge, while content management and distribution across multiple platforms led in terms of the greatest operational and technology challenges faced by the industry today. 

CTOs, directors, VPs and other industry executives were asked to rank a series of statements in order of the degree of challenge faced by their organisation, explains Tom Hassall, marketing communications manager Marquis Media Partners.  This revealed some important data and showed that responding to viewers changing demands for content: whether that is the variety of material or distribution platform preferences, is broadcasters main concern over other issues such as cost or resource management for example. 

55% of the respondents said changes in consumer viewing habits and preferences was the greatest business challenge facing their organisation compared with 32% who stated it was the increasing cost of servicing and maintaining the expanding variety of consumer platforms, confirms Hassall.    Interestingly, only 3% ranked insourcing versus outsourcing as their number one issue suggesting that broadcasters still have their focus firmly on satisfying their customers needs.

The survey covered business challenges as well as operational management issues, continues Hassall.  From an operational perspective, 25% of respondents cited content distribution to multi platforms as the most significant challenge facing their organisation, compared with 18% who selected managing change in the broadcast IT world.  We also questioned the senior executives about technology issues and again content management across multiple platforms was the key issue, with 55% ranking this as their number one IT challenge, followed by end to end integration and standards from commissioning through production to consumer delivery (15%), servicing regionalisation requirements - long-form and advertising (7%) and content security (7%).     

The data from our survey, perhaps not surprisingly, clearly demonstrates that broadcasters main concerns are with delivering the right product in the right format to viewers and this driving their business and operational thinking, confirms Andrew Ioannou, partner, Marquis Media Partners. However, meeting demand is only one element of running a successful (and profitable) broadcast operation. 

The results of the survey reflect much of the work Marquis Media Partners has been doing with clients in the USA, Europe and Middle East, continues Ioannou.  Improving the efficiency of content workflow for multiple platforms and channel management projects have taken a higher profile over the last year.  The partnership is focused on helping broadcasters to improve business efficiencies and assist with the strategy, planning and design of workflows and supporting technology to meet these challenges.  Working in partnership with our broadcast clients we ensure that streamlined workflows are combined with the correct mix of content delivered over the right platforms, in this way it becomes straightforward to respond to the changing needs of viewing habits.

The full analysis of the results of Marquis survey will be discussed at an industry dinner to be held in London in February.  For further information about please go to http://marquisbroadcast.com



Tags: Marquis Media Partners | Marquis | Survey | broadcast survey
Submitted by Grapevine PR (Grapevine PR)
View author's directory page

Related Interviews
  • Marquis Broadcast Fotonflite Secure Transfer System at IBC2018

    Marquis Broadcast Fotonflite Secure Transfer System at IBC2018

  • Marquis Broadcast show Backup Versioning at NAB 2018

    Marquis Broadcast show Backup Versioning at NAB 2018

  • Cloud Media Management with Medway from Marquis Broadcast at IBC 2017

    Cloud Media Management with Medway from Marquis Broadcast at IBC 2017

  • Wor4X and EditBridge from Marquis at NAB 2017

    Wor4X and EditBridge from Marquis at NAB 2017

  • Marquis Broadcast at IBC 2016

    Marquis Broadcast at IBC 2016

  • Marquis Broadcast at NAB 2016

    Marquis Broadcast at NAB 2016

  • Marquis Broadcast at NAB 2012

    Marquis Broadcast at NAB 2012

  • Marquis at BVE 2012

    Marquis at BVE 2012


Related Shows
  • KitPlus summarise the Broadcast and Pro Video News 23rd November 2020

    KitPlus summarise the Broadcast and Pro Video News 23rd November 2020


Related Articles
  • Thinking clearly about the cloud

    Thinking clearly about the cloud

  • New workflows floating on the horizon

    New workflows floating on the horizon

  • Ensuring a Quick Recovery

    Ensuring a Quick Recovery

  • Do you have firmware deficiency syndrome?

    Do you have firmware deficiency syndrome?

  • Managing Media

    Managing Media

  • BVE 2011 retrospect

    BVE 2011 retrospect

  • Eye to eye on Broadcast content management 2009

    Eye to eye on Broadcast content management 2009


News
Storytelling-Backed Partnership Between World Literacy Foundation and NewTek Keeps Mission-Critical Awards Show Live and Engaging Across the Globe Posted: 21/10/2021
Storytelling-Backed Partnership Between World Literacy Foundation and NewTek Keeps Mission-Critical Awards Show Live and Engaging Across the Globe

The World Literacy Foundation recently announced the winners of its World Literacy Awards – honors given to those who proactively foster literacy skills among the 773 million people across the globe who, according to UNESCO research, still cannot read and write.

Tags: newtek | streaming | video
Submitted by NewTek
More from this author
Rise Awards Announces Shortlist for 2021 Posted: 21/10/2021
Rise Awards Announces Shortlist for 2021

Rise, the award-winning advocacy group for women in the broadcast media technology sector, is thrilled to reveal the shortlist for this year’s Rise Awards.

The judges saw an outstanding selection of global nominations from women in a variety of roles across the industry in several categories including: Business, Marketer/PR, Product Innovation, Production Support Engineer, R&D Engineer, Rising Star, Sales, Technical Operations, Woman of the Year, and this year’s three new categories, Company Award For Investment in Women, Influencer and Student.

The awards ceremony will be held on Thursday 18 November from 17:00 BST as part of the DPP Leaders’ Briefing event in London and streamed globally, courtesy of Red Bee Media. The winners will be announced during the live ceremony with attendees in person and virtually.

Details on attendance will be announced shortly.



Tags: Rise Women in Broadcast | Rise Awards 2021 | Rise Up | Rise Up UTC Mentoring Programme
Submitted by Bubble Agency
More from this author
DPA Captures Sound for Netflix Original Film Posted: 21/10/2021
DPA Captures Sound for Netflix Original Film: Oxyg and egrave;ne

When it came time to record the Netflix original French-language film, Oxygène (Oxygen in English), the audio team had quite the challenge in front of them. The premise of the scientific horror film focuses on a scientist, played by French Actress Melanie Laurent, who has lost her memory, awakens, trapped in a medical pod and must find her way out before the oxygen levels diminish. Given the setting, the pod is used for 90 percent of the film and, with its tight quarters, Production Sound Mixer Ken Yasumoto and Boom Operator Josselin Panchout knew they needed a reliable and unobtrusive microphone solution, which they found in DPA Microphones.

Tags: DPA Microphones | film sound | subminiature mics
Submitted by D. Pagan Communications
More from this author
Back to Broadcast at IBC 2021 Posted: 21/10/2021
Back to Broadcast at IBC 2021

Calrec is looking forward to meeting up with customers and partners again at IBC 2021 (stand 8.F56). The broadcast market is rapidly evolving as it rises to the challenges of greater competition and the issues created by Covid. At IBC 2021 Calrec will show a range of solutions that enable broadcasters to meet these challenges, with a focus on remote working, virtualization, remote production and IP.



Tags: Calrec | audio | IBC | broadcast | IP | consoles | Brio | Artemis | TypeR | IBC 2021
Submitted by Jump PR
More from this author
Spectra Logic Transforms Entire Product Portfolio with Attack-Hardened Data Management and Storage Solutions that Unify and Secure Data Across Multiple Clouds, Multiple Sites and On-Premises Posted: 20/10/2021
Spectra Logic Transforms Entire Product Portfolio with Attack-Hardened Data Management and Storage Solutions that Unify and Secure Data Across Multiple Clouds, Multiple Sites and On-Premises

Spectra Logic, a global leader in data management and data storage solutions, today announced the transformation and expansion of its entire product portfolio with Attack Hardened™ and multi-cloud solutions. The introduction ofSpectra’s Vail®is a pivotal addition to Spectra’s new data storage and management ecosystem. Vail is a distributed multi-cloud software designed to provide universal access and placement of data across multi-site and multi-cloud storage, enabling seamless hybrid and multi-cloud workflows.

Tags: Spectra Logic | Spectra’s Vail® | Vail | Distributed Multi-Cloud Software | data management | data storage | BlackPearl | StorCycle | Spectra Stack Tape Library | hybrid cloud | multi-cloud | cloud | NAS | S3 | Storage Lifecycle Management | Attack-Hardened | IBC 2021
Submitted by A3 Communications
More from this author
Ghost VFX Artists Reveal How They Created Emmy-Winning Effects for Star Trek Posted: 20/10/2021
Ghost VFX Artists Reveal How They Created Emmy-Winning Effects for Star Trek: Discovery and ldquo;Su and rsquo;Kal and rdquo;

Ghost VFX artists received a 2021 Emmy® for Outstanding Visual Effects in a Single Episode for the Star Trek: Discovery installment “Su’Kal.” Led by Supervising Producer / Lead VFX Supervisor Jason Michael Zimmerman, the Emmy-winning Ghost team included VFX Supervisor Ivan Kondrup Jensen and VFX Producer Kristen Prahl. Also taking home Emmys were VFX Supervisor Ante Dekovic, VFX Producer Aleksandra Kochoska, Lead VFX Artist Charles Collyer, and On Set VFX Supervisor Alexander Wood.

Tags: ghost vfx | vfx | behind the scenes
Submitted by ignite strategic communications
More from this author
DoPchoice Intro Light Directing Tools for Aputure Nova P600c New Snapbags Snapgrid Rabbit Ear Mount Adapter Posted: 20/10/2021
DoPchoice Intro and rsquo;s Light Directing Tools for Aputure Nova P600c New Snapbags and reg;, Snapgrid and reg; and amp; Rabbit Ear Mount Adapter

DoPchoice now offers light directing Snapbag® soft boxes and Snapgrids® to make the most of Aputure’s new P600c LED fixture. To complement this panel light, DoPchoice has designed a dedicated new Snapbag® soft box and Rabbit Ears Mount Adapter, plus a host of other choice tools.

Tags: DoPchoice GmbH | Light Modifiers | ARRI Orbiter | Obiter | Lightbank | Snapbag | lighting | cinematography | Local 728 | Local 80 | gaffer | light control | cinema tools | LED | Rabbit Rounder | Snapgrid | TRP Worldwide | Snapbag | reflective fabric | internal 3D Baffle | IBC 2021
Submitted by Lewis Communications
More from this author
HPA Young Entertainment Professionals Program Opens Call for Applications Posted: 20/10/2021
HPA Young Entertainment Professionals Program Opens Call for Applications

HPA (Hollywood Professional Association) has opened the call for applications for the 2022 Young Entertainment Professionals (YEP) program. Since its inception in 2015, the growing YEP program has supported the careers of talented creative, technical, project management and administrative professionals between the ages of 21 and 32 through mentorship, community building and educational offerings. Applications are due Monday, November 8 and applicants will be notified of their status in early December. The 2022 YEP class will begin in January 2022.

Tags: HPA | HPA YEP | professional development
Submitted by ignite strategic communications
More from this author
Lead Singer Billy Lunn Puts Neve Firmly At The Heart Of His Latest Recordings Posted: 20/10/2021
The Subways and rsquo; Lead Singer Billy Lunn Puts Neve Firmly At The Heart Of His Latest Recordings

Billy Lunn, lead singer, guitarist, songwriter and producer of the rock band The Subways, has made Neve outboard units the centrepiece of his new studio after recognising the positive impact Neve equipment had on the sound of the band’s second album, All or Nothing.

Released in 2008, All or Nothing was produced by Butch Vig and recorded on a Neve® 88R desk at Conway Studios in Los Angeles.

Tags: Billy Lunn | The Subways | AMS Neve | Neve 1073SPX | Neve Pre Amps | Butch Vig
Submitted by White Noise Public Relations Ltd
More from this author
TSL Products Hosts Virtual and Interactive Showcase to Spotlight New Products and Latest Advancements Posted: 20/10/2021
TSL Products Hosts Virtual and Interactive Showcase to Spotlight New Products and Latest R and amp;D Advancements

TSL Products will spotlight its latest product developments in audio monitoring, control systems and power solutions with a virtual and interactive showcase. The new digitalplatform will allow customers to visit a virtual representation of TSL’s tradeshow booth, with access to product demos and exclusive interviews, as well as the opportunity to speak live with product specialists via a custom-built set up based out of TSL’s Marlow office.

Tags: TSL Products | NAB 2021 | virtual tradeshow
Submitted by D. Pagan Communications
More from this author
Pebble continues 2021 expansion with new hires Posted: 20/10/2021
Pebble continues 2021 expansion with new hires

Pebble, the leading automation, content management, and integrated channel specialist, is pleased to announce a range of new hires across its business as it continues to build on its successes over the last year. The company announced an impressive set of figures for H1 2021 last month, buoyed by an up-tick in all key financial metrics over the Covid-impacted 2020, including revenue, pre-tax profits, and net cash.

Tags: Pebble | automation | content | channel | hires
Submitted by Bubble Agency
More from this author
dock10 launches real-time motion-capture solution Posted: 20/10/2021
dock10 launches real-time motion-capture solution

dock10, the UK’s leading television facility, has announced the launch of a new innovative technology solution for broadcasters that enables Augmented Reality (AR) characters to be rendered in real-time in both traditional and virtual sets. 

Tags: dock10 | BBC | Bitesize Daily | AR | Motion Capture
Submitted by Bubble Agency
More from this author
Scality delivers comprehensive, rock-solid portfolio for Splunk SmartStore deployments Posted: 19/10/2021
Scality delivers comprehensive, rock-solid portfolio for Splunk SmartStore deployments

Scality announced today that it delivers the most comprehensive and rock-solid portfolio of Disaster Recovery-enabled SmartStore ready deployment options as validated by Splunk. To provide enterprise customers with maximum data protection and deployment flexibility, Scality offers three SmartStore-ready architectures spanning single-site to multi-site models capable of ensuring zero recovery point objectives (RPO) and recovery time objectives for superior delivery of Splunk's mission critical data analytics.




Tags: Scality | Splunk | SmartStore | disaster recovery
Submitted by A3 Communications
More from this author
Marketron to Share Keys to Effective Yield Management and Dynamic Pricing in Nov. 3 Webinar for Broadcast Sales Professionals Posted: 19/10/2021
Marketron to Share Keys to Effective Yield Management and Dynamic Pricing in Nov. 3 Webinar for Broadcast Sales Professionals

Marketron, the broadcast industry's leading technology provider for more scalable, predictable, and reliable revenue, will host a Nov. 3 webinar that explains to broadcast sales professionals how they can leverage the power of yield management and dynamic pricing to increase revenues. Beginning at 2 p.m. EDT, "Yield Management in Broadcast Sales: Why It's a Powerful Tool" will offer an overview of yield management and delve into how integrating dynamic pricing into the sales process can drive greater success and profitability.

Tags: Marketron | Yield Management | Webinar | Broadcast | Broadcast Sales
Submitted by Wall Street Communications
More from this author
53% of companies are left exposed to supply chain attacks Acronis Cyber Readiness Report 2021 reveals critical security gaps Posted: 19/10/2021
53% of companies are left exposed to supply chain attacks Acronis Cyber Readiness Report 2021 reveals critical security gaps

Acronis, the global leader in cyber protection,has released its annual Cyber Readiness Report, providing a comprehensive overview of the modern cybersecurity landscape and the key pain points faced by businesses and remote employees worldwide amid the global pandemic. Acronis’ research from last year revealed more than 80% of global companies admitted they were not prepared to transition to remote work – exposing key vulnerabilities businesses must quickly plan and implement solutions for.

Tags: Acronis | cyber security | ransomware | malware | phishing
Submitted by A3 Communications
More from this author
Pages:   [1] 2 3 4 5 6 7 > >>