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Paywizard and Massive Interactive partner to drive targeted front-end UX for each key customer decision Posted: 31/08/2017

Paywizard, the subscription, billing and customer relationship management (CRM) specialist, has today announced a new strategic partnership with Massive Interactive, experts in targeted user experiences for multiscreen video services. The collaboration will enable operators to use rich data insight and predictive analytics to more effectively target subscribers and tailor the UI at the eight key Decision Moments in the customer journey; Find, Join, Consume, Upgrade, Downgrade, Bill, Leave and Win Back.

Tags: Paywizard | IBC | 2017 | Massive Interactive | CRM | multiscreen | IBC 2017 | IBC 2017
Submitted by Staff
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Massive will showcase new merchandising functionality at NAB Show 2017 Posted: 03/03/2017

At NAB 2017, Massive, the software company behind the worlds most sophisticated UI platform, will showcase new merchandising functionality that offers unprecedented control for broadcasters, telcos and studios to adapt all of the most important elements of any tier one multi-device video service.

Tags: NAB 2017 | Massive Interactive | AXIS | event
Submitted by Massive Interactive
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