Dalet, a leading provider of solutions and services for broadcasters and content professionals, today announced the appointment of Matthew Carter as Head of Sales UK, Benelux and South Africa. Carter, who led global sales engineering for the recently acquired Ooyala Flex Media Platform business, will spearhead Dalet sales initiatives with oversight of Dalet market strategy, customer workflow design and implementation of both Dalet Galaxy five and Ooyala Flex Media Platform in these key territories.
“We’re in the midst of a media revolution. The increasing appetite for personalized, on-demand content is challenging business models everywhere. Traditional media, sports organizations, corporate brands, and agencies need to adapt to the changing market dynamics and position themselves to take advantage of the unprecedented level of opportunities available today to engage consumers. They need to evolve their media strategy,” states Stéphane Schlayen, chief operating officer, Dalet. “Matthew has the proven technical breadth and depth and business acumen required to successfully architect our customers’ ambitious digital transformations. His expertise will help businesses across market verticals modernize their media operations, deepening viewer and customer engagement as well as take advantage of entirely new revenue streams. We welcome Matthew into his new role and have the utmost confidence in his success.”
An experienced industry executive, Carter has a comprehensive understanding of media workflows and operational business needs across production, post-production, corporate and broadcast. His sound guidance has helped world-renowned clients like Smoke and Mirrors reduce content delivery times to its customers by as much as 85%, and Sky Sports automate the distribution of Premier League highlights to syndication partners in near-real-time with incredible SLA accuracy.