Matthew Cherry Studios Chooses FFVs sideKick HD(TM) Camera-Mounted DVR

Date: 16/04/2012
Fast Forward Video (FFV) today announced that noted cinematographer Matthew Cherry has selected FFV's new sideKick HD(TM) camera-mountable straight-to-edit digital video recorder (DVR) to work in tandem with his Sony CineAlta(R) PMW-F3 camcorder. When paired with the F3, the sideKick records the camera output at broadcast-quality data rates and streamlines the studio's editing workflows by capturing video directly into native NLE formats.
 
"The Sony CineAlta F3 is a remarkable system, with its Super35 chip delivering cinema-quality results and full uncompressed output up to 4:4:4; however, its internal record speed is 35 Mb/s, which is inadequate for broadcast applications," said Cherry. "Because the sideKick HD can record at speeds of 220 Mb/s, we're able to bridge that gap while taking advantage of the camera and its high-end cinematography effects." 
 
At Matthew Cherry Studios, the sideKick HD was initially chosen for use on a large industrial video shoot for one of the studio's clients, Anton/Bauer. The complex shoot involved five setups at three different locations within a healthcare facility with the camera mounted on a range of equipment including jib cranes and dollies. The sideKick HD's light weight makes it easy to balance the camera on a jib, tripod, or shoulder-mount in order to ensure steady movement -- an important factor with a smaller and lighter camcorder such as the Sony CineAlta F3. Rather than having to juggle multiple SxS cards and waste time with card changes, Cherry was able to record the full day's shoot on the sideKick HD. The hospital location was available for only a day, but he was able to maximize shooting time. The DVR's built-in 4.3-inch confidence monitor enabled on-screen review of footage throughout the shoot. 
 
For Cherry, an important feature of the sideKick HD is its ability to capture video directly into both Avid(R) DNxHD and ProRes for Apple(R) NLE formats -- enabling seamless movement of high-quality content directly into studio editing and playout workflows. Because his operation is currently migrating from a Final Cut Pro(R) to an Avid editing workflow, the sideKick HD's support for both formats is especially important. By recording video in the native editing codec, Cherry can skip the time-consuming "log and capture" process that Final Cut Pro would require in order to read Sony's native camera files. Instead, he can simply remove the 2.5-inch SATA drive from the sideKick HD, pop it into the computer, and copy and paste the original video files, along with their metadata, directly into the editing system. 
 
"Matthew Cherry is yet another example of a highly regarded video professional who has recognized and embraced the power of the sideKick HD," said Paul DeKeyser, founder of FFV. "The DVR's multiformat straight-to-edit capabilities, light weight, and extremely high-quality recording capabilities make it ideal for smaller independent producers who need to maximize their investment in camcorder equipment and streamline editing workflows."
 
At the 2012 NAB Show, the sideKick HD family will headline FFV's full range of durable, user-friendly DVR solutions, each designed with customer requirements in mind and focused on delivering the highest quality output possible. More information about the sideKick HD and FFV's complete line of award-winning DVR solutions is available at www.ffv.com.
 
www.matthewjcherry.com.
 


Tags: Fast Forward Video | sideKick HD¢ | Matthew Cherry Studios
Submitted by Peggy Blaze (Dundee Hills Group)
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