Maxon Spotlights Major Acquisitions at NAB 2022

Date: 22/03/2022
Maxon Spotlights Major Acquisitions at NAB 2022

Maxon, developer of professional 3D software solutions, is pleased to announce they will be showing their entire selection of 3D modeling, VFX, animation, and rendering tools in-person at this year’s NAB Show. With a slew of acquisitions under their belt since the last in-person event in 2019–including the blazingly fast Redshift rendering solution, the Red Giant lineup of revolutionary editing, motion design and filmmaking tools, the creativity-on-the-go Forger mobile sculpting app, and most recently, the industry-standard digital sculpting and painting solution, ZBrush–NAB will be the first opportunity for attendees to see Maxon’s complete lineup of products and creative solutions for digital artists in one place. In addition to these exciting new product lines, Maxon will present its 3D and Motion Design Show live from the show floor at their booth (N5920) in NAB’s newly designed North Hall.

Along with so many of our industry peers, we are incredibly excited to be making our return to live events, beginning with NAB,” says David McGavran, Maxon CEO.Maxon is a community-first company and while we’ve been able to maintain this spirit through our virtual event offerings, there’s no substitute for meeting with our incredible customers and partners in person. What makes this year’s NAB even more exciting for us and our community are the additions to the Maxon product family. We’ve been hard at work over the last three years expanding our product suite to offer end-to-end solutions for creative artists of all disciplines. We can’t wait to share it with NAB attendees for the first time ever.”

In addition to Redshift, Red Giant, Forger, and ZBrush, attendees can visit the Maxon booth to check out the latest version of Cinema 4D, Maxon’s award-winning suite of 3D modeling, simulation and animation technology. Maxon will also be presenting its 3D and Motion Design Show event from their booth. Visit https://3dmotionshow.com/ for the complete lineup or to tune in virtually.


New for NAB 2022

Never before seen on the Maxon booth; the following tools and solutions have been added to the Maxon product suite:


ZBrush

Earlier this year, Maxon finalized the acquisition of all assets of Pixologic, creators of the Academy Award-winning ZBrush sculpting and painting software, and were joined by the entire talented ZBrush team. This move firmly rounds out Maxon’s product line, allowing them to offer an all-encompassing suite of superior creative tools to meet the entire workflow needs of digital artists.


Forger

Acquired in March 2021, the Forger mobile app allows both professionals and beginners the opportunity to explore 3D sculpting without the complexity of typical desktop sculpting apps. Included as part of the Maxon One subscription, users can create 3D models for films, games, 3D print them, or even use augmented reality to immerse themselves amongst them. The company has also recently announced that the app now includes multi-language support to make it accessible to even more customers.


Red Giant

NAB 2022 will be the first live event where all Red Giant tools will be showcased in one place as part of the Maxon One offering since the companies merged in 2019. These essential tools for editing, VFX and motion design, including Trapcode Suite, Magic Bullet Suite, Universe, VFX Suite, and PluralEyes, are an industry favorite and recent award winners in the Best New Graphics, Editing, VFX, and Switchers Technology category in the 2021 NAB Show Product of the Year Awards.


Redshift

Announced for the first time at NAB 2019, this will be the first live showcase of the combined force of Maxon’s suite of 3D animation tools and renowned rendering solution, Redshift. Redshift is the world's first, fully GPU-accelerated, biased renderer and provides users with an extensive set of features that make rendering large or complicated 3D projects faster than traditional rendering solutions. A crucial tool for VFX-heavy workflows, Redshift’s powerful rendering capabilities meet the productivity needs of CG creative professionals across the industry.




Tags: #NAB2022 | #Aquisition | #Maxon | #3D #motiongraphics | NAB 2022
Submitted by Chloe Larby (Zazil Media Group)
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