MediaKind, a global change leader in media technology andservices, announces that it has been selected bythe Brazilian telcoOi to enhance thelive eventsexperienceon itspay-TV subscription services.Oi has deployedMediaKind’s CygnusContribution solution to deliverliveeventsacrossitsIPTV servicesin high quality withlowlatency.
Cygnus Contribution will allow Oi to add several new features to its services,including premium video quality up to 4K, enabled by MediaKind's latest HEVC/H264 codec implementations.The solutionoffers several different operating modes to allow the operator to choose the latency, bandwidth,and image quality compensation that best suits their needs.
The transmission cost, whether the cost of leasing satellite transponder capacity or the cost of IP bandwidth, is generally the most significant operating expense, so minimizing the required transmission bandwidth is critical to cost efficiency.Operatorsalso desire to minimize any latency introduced by a distribution network,and this is particularly true for live sportscontentand such as the international sporting events.
André Ituassú, Engineering Director at Oi, said: “We are increasinglyseeing a risein subscriber demand for high quality, low latency services.Bypartneringwith MediaKindand deploying itsCygnus Contributionsolution, we can deliver the best experience for our customers. The solutioncontributes to the transmission of audio and video inourstate-of-the-art live IPTV services, with no transmission delay.”
Luciano Oliveira, Senior Sales Director, MediaKind, said: “We are delighted to be Oi's supplier through the implementation of our Cygnus Contributionsolution. The solution's innovative design provides operatorswith the flexibility and scale needed to handle more and more live events. With our robust in-house processing and delivery software, we can collaborate with Oi to deliver a premium viewing experience to its subscribersthat offershigh image quality and reach on even more devices.”
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