MediaKind delivers enhanced Advertising portfolio to unlock monetization potential of advertising and alternate content

Date: 21/04/2020

MediaKind, a global media technology leader, today

announced that its award-winning Advertising and Content Distribution Rights

portfolio, PRISMA, has been reconfigured with a new flexible, modular feature

set. It has been reshaped to unlock the full revenue potential of advertising

and alternate content across broadcast and IP networks. The PRISMA Core and

PRISMA Edge products provide highly specialized content distribution rights definition

& enforcement and targeted advertising capabilities, including DAI,

localized content, content blackouts and security against piracy.

MediaKind’s newly enhanced, modular advertising portfolio

enables customers to take advantage of new monetization opportunities and

protect against constantly evolving challenges introduced by a digital world. PRISMA

can be deployed as a solution in the cloud, as an appliance, or as components

integrated into the Aquila portfolio. PRISMA Core helps to bridge the gap

between content providers and service providers by delivering advanced

scheduling control and enabling rules enforcement for traditional broadcast, as

well as OTT-based delivery. PRISMA Edge enables content providers and video

service providers to deliver engaging viewing experiences, monetize their

advertising inventory and simultaneously meet contractual and legal

obligations.

Stuart Boorn, Vice President, Product Management, MediaKind,

said: “As today’s consumers embrace OTT video services, Operators and Multichannel

Video Programming Distributors (MVPDs) must look for new methods of

monetization through targeted advertising. This requires the delivery of fully

personalized and relevant services which fully comply with distribution rights

and local regulations.”

Enhancements to MediaKind’s PRISMA products include

playlist management for linear ad replacement; added support for SCTE-18 policy

ingest formats in support of Emergency Alert System (EAS) US regulatory

compliance; new content placement management; improved ad routing policies; and

new viewing enablement via in-manifest tracking URLs for HLS. The PRISMA portfolio

consists of two key products with further additions to come later this year:

· PRISMA Core:

Designed to help operators and MVPDs address the increasing complexity of

managing and enforcing contractual and legal obligations related to linear

content across traditional broadcast and IP delivery. PRISMA Core leverages

industry standards - including SCTE-224, SCTE-35 and CableLabs ESAM - enabling

easy deployment and implementations across multiple use cases, spanning:

o Blackout & alternate content enforcement across broadcast & IP networks

o Placement management via SCTE-35 insertion/rewrite and manifest conditioning

o Linear Ad replacement

o EAS Compatible SCTE-18

· PRISMA Edge:

Enables the activation of premium TV inventory and enriches it with qualified

audiences across all workflows (live and non-linear) and in all major streaming

protocols, providing a TV-like experience. It protects from audience data

leakage and ensures full compliance with privacy protection regulations. In

addition, PRISMA Edge provides:

o A comprehensive solution for managing audience-based targeting use cases

o Supports SCTE-224 policy ingest for blackout and alternate content decisioning (through PRISMA Core)

o Implements placement routing capabilities to route audiences to the right decision entity, factoring

restrictions (e.g. blackout, alternate content) or inventory ownership

Boorn added: “Through the modular capabilities of our

PRISMA portfolio, we are providing new functionalities to enable our customers

to pick and choose the elements and capabilities they need to distribute substitute

content and targeted advertising across all networks. Our advertising and

alternate content offerings allow our customers to deploy services that match

the requirements of their existing infrastructure, with the tools to fully

monetize their content through deeper knowledge and understanding of their

audiences’ demands.”

MediaKind has launched a new application paper ‘Unifying Advertising and Alternate Content across Broadcast & IP

Networks’, which will be presented in full during a webinar on

Wednesday, April 22 (3PM BST/10am ET). Christophe Kind, Director Market

Development, Video Advertising, MediaKind, will explore a variety of different

use cases and applications that can address issues with viewing rights,

placement management, media composing and advanced TV advertising. To register

for the webinar, please click here.

- ENDS -

About MediaKind

We are MediaKind, a global leader of media technology and services,

established as a joint venture between One Equity Partners and Ericsson. Our

mission is to be the first choice among service providers, operators, content

owners and broadcasters looking to deliver immersive media experiences. Drawing

on our longstanding industry heritage, we are driving next-generation live and

on-demand, mobile and multiscreen media experiences for everyone, everywhere.

Our end-to-end portfolio of media solutions include Emmy award-winning video

compression solutions for contribution and direct-to-consumer video service

distribution; advertising and content personalization solutions; high

efficiency cloud DVR; and TV and video delivery platforms. For more information, please visit: www.mediakind.com.



Tags: MediaKind | Advertising | PRISMA | monetisation
Submitted by Freddie Weiss (Staff)
View author's directory page

Related Interviews
  • IPTV Digital Signage from VITEC at NAB 2017

    IPTV Digital Signage from VITEC at NAB 2017

  • Prime Focus Technologies at IBC 2016

    Prime Focus Technologies at IBC 2016

  • ChyronHego Paint at IBC 2013

    ChyronHego Paint at IBC 2013


Related Shows
  • KitPlus TV featuring RISE, virtual production tech, AI searching and ACES colour workflows

    KitPlus TV featuring RISE, virtual production tech, AI searching and ACES colour workflows


Related Articles
  • The Business Case for Hybrid TV and AI

    The Business Case for Hybrid TV and AI

  • NAB 2019 Highlights

    NAB 2019 Highlights

  • Audience engagement with advertising in an OTT world

    Audience engagement with advertising in an OTT world

  • Advertising - How to get more customers

    Advertising - How to get more customers

  • Dialog-based search accelerates content discovery for anyone with a media library

    Dialog-based search accelerates content discovery for anyone with a media library

  • Discussing asset management

    Discussing asset management

  • Beaten by branding

    Beaten by branding

  • Why IPTV is essential to the effective delivery of local TV services

    Why IPTV is essential to the effective delivery of local TV services

  • Tv-bay Digital Signage Special Report IBC2009

    Tv-bay Digital Signage Special Report IBC2009

  • Drive Carefully. Youre Tough, but youre not Invincible. The Armys Uncompromising New Message.

    Drive Carefully. Youre Tough, but youre not Invincible. The Armys Uncompromising New Message.


News
Triveni Digital Wins Prestigious Award From the NAB for StreamScope Combo Analyzer Posted: 21/10/2020
Triveni Digital Wins Prestigious Award From the NAB for StreamScope Combo Analyzer

Triveni Digital today announced that its StreamScope® Combo Analyzer has won the NAB Product of the Year Award, one of media industry's most prestigious achievements recognizing technology innovation. As the only solution on the market today that supports simultaneous analysis of ATSC 1.0 and ATSC 3.0 streams, the StreamScope Combo Analyzer enables broadcasters to understand and troubleshoot both ATSC 1.0 and ATSC 3.0 transmissions as they enter the next frontier of digital television.

Tags: Triveni Digital | Award | NAB | StreamScope | 2020 NAB Show
Submitted by 202 Communications
More from this author
SDVI Hires Andy Brinck as Vice President of Sales Operations and Alliances Posted: 21/10/2020
SDVI Hires Andy Brinck as Vice President of Sales Operations and Alliances

SUNNYVALE, Calif. — Oct. 20, 2020 — SDVI, the industry's leading supplier of cloud-native media supply chain solutions, today announced that Andy Brinck has joined the company as vice president of sales operations and alliances. In this new role at SDVI, Brinck will focus on optimizing the efficiency of the sales organization and on expanding and strengthening relationships with media supply chain and cloud partners for the

SDVI, the industry's leading supplier of cloud-native media supply chain solutions, today announced that Andy Brinck has joined the company as vice president of sales operations and alliances. In this new role at SDVI, Brinck will focus on optimizing the efficiency of the sales organization and on expanding and strengthening relationships with media supply chain and cloud partners for the SDVI Rally cloud-native media supply chain platform.

SDVI Rally cloud-native media supply chain platform.

Tags: SDVI | Hire | Andy Brinck | Vice | President | Sales | Operations
Submitted by Wall Street Communications
More from this author
Black Box Offers NEC UNIVERGE BLUE CLOUD SERVICES Posted: 21/10/2020
Black Box Offers NEC UNIVERGE BLUE CLOUD SERVICES

Black Box, a global solutions integrator, today announced that it is now offering the complete suite of UNIVERGE® BLUE CLOUD SERVICES from NEC Corporation of America. By adding these solutions, Black Box is addressing business' ever-increasing and evolving requirements to support remote, geographically dispersed workforces. The company, long known for its highly skilled, hands-on global team of technical experts, can help organizations plan, deploy and manage the new solutions whether they have one site, hundreds of sites or even thousands of remote workers.

Tags: Black Box | NEC | UNIVERGE | Blue | Cloud | Services | Integration
Submitted by Wall Street Communications
More from this author
During 50th Anniversary Celebration, FOR-A Invites Video Professionals to Find Your Next Innovation Posted: 21/10/2020
During 50th Anniversary Celebration, FOR-A Invites Video Professionals to and lsquo;Find Your Next Innovation and rsquo;

FOR-A Company Limited, the parent company of FOR-A Corporation of America, is celebrating its 50th year in business this month. Through its new slogan, FOR-A is inviting broadcast and video professionals to “Find Your Next Innovation” during its yearlong celebration. The company has also updated the for-a.com website to highlight the milestone and provide easier navigation for visitors.

Tags: FOR-A | live production | 4K | 8K | 12G-SDI | video switcher | signal processor | multi-viewer | CG
Submitted by Pipeline Communications
More from this author
Peter Wharton Joins TAG Video Systems as Director, Corporate Strategy Posted: 21/10/2020
Peter Wharton Joins TAG Video Systems as Director, Corporate Strategy

TAG Video Systems, the world leader in integrated software-based IP Probing, Monitoring and Multiviewer solutions, has announced that Peter Wharton has been named Director, Corporate Strategy for the Company’s global operations. Wharton, an industry veteran with deep roots in transformative cloud-based media operations joins TAG on a permanent basis following two years working with the Company as a consultant. Kevin Joyce, Chief Zer0 Friction Officer, revealed details of the appointment noting that Wharton’s technical capabilities combined with his market knowledge played a pivotal role in opening TAG’s platform to new applications and increasing the Company’s international market share.

Tags: TAG Video Systems | Multiviewers | Multiviewer technologies | Webinar | 100% SW | 100% IP | 100% COTS/Cloud | Probing | Monitoring | IP-Based Webinar | Zer0 Friction | TAG | TAG VS | Kevin Joyce | Paul Briscoe | Peter Wharton
Submitted by Desert Moon
More from this author
EditShare Cloud Editing Innovation Wins 2020 NAB Show Product of the Year Award Posted: 21/10/2020
EditShare Cloud Editing Innovation Wins 2020 NAB Show Product of the Year Award

EditShare®, a technology leader that specializes in collaboration, security, and intelligent storage solutions for media creation and management, has been selected as a winner in the 2020 NAB Show Product of the Year Award competition. EditShare’s EFSv cloud platform has been recognized in the Cloud Computing and Virtualization category for its seamless proxy editing. capabilities, which have transformed the economics and user experience of editing in the cloud.

Tags: EditShare | EFSv | NAB Product of the Year
Submitted by Zazil Media Group
More from this author
NUGEN Audio Releases Paragon Posted: 21/10/2020
NUGEN Audio Releases Paragon

NUGEN Audio announces the latest addition to its software lineup – Paragon. The world’s first 3D-compatible convolution reverb, Paragon offers full control of the decay, room size and brightness via state-of-the-art re-synthesis modelled on 3D recordings of real spaces. It also provides an unprecedented level of tweak-ability, with zero time-stretching – which means no artifacts. Additionally, Paragon features spectral analysis and precise EQ of the Impulse Responses (IR).

Tags: NUGEN Audio | NUGEN Paragon | Paragon Reverb
Submitted by NUGEN Audio
More from this author
VUALTO maintains growth amid challenging market conditions Posted: 21/10/2020
VUALTO maintains growth amid challenging market conditions

VUALTO, a leading live and on-demand video streaming and DRM provider, has announced positive YOY growth figures for the first half of the year, showing continued commitment to its expansion strategy during what has been a challenging period for the industry. This follows a successful consolidation of its portfolio to three key products, VCH (VUALTO CONTROL HUB), VUDRM and CLIP2VU, streamlining its offering and enhancing the value it can provide to customers.

Tags: VUALTO | Video | Streaming | Growth | DRM
Submitted by Whiteoaks
More from this author
CTERA Sets the Bar for the Multi-Cloud Global File System Posted: 21/10/2020
CTERA Sets the Bar for the Multi-Cloud Global File System

CTERA, the edge-to-cloud file services leader, today released version 7.0 of its Enterprise File Services Platform, delivering ultra-fast edge-to-cloud synchronisation, secure geo-segmentation, embedded antivirus, and built-in data discovery and migration from legacy file storage. The release sets a new bar for multi-cloud global file systems, offering the most feature-rich, fast, and secure platform in the industry.

Tags: CTERA | multi-cloud | global file system | remote work | work from home | distributed workforce
Submitted by A3 Communications
More from this author
Viaccess-Orca and Anevia Host Webinar on Building a Future-Proof OTT Service Posted: 20/10/2020
Viaccess-Orca and Anevia Host Webinar on Building a Future-Proof OTT Service

Viaccess-Orca (VO), a global leader providing OTT and TV platforms, content protection, and advanced data solutions, announced today a new webinar with Anevia, a leading OTT and IPTV software provider of innovative multiscreen solutions for the delivery of live TV, streaming video, time-shifted TV, and video-on-demand services.

Tags: Viaccess-Orca | Anevia | Webinar | OTT | IPTV
Submitted by Dundee Hills Group
More from this author
Actus Digital Addresses Rapid Growth in North America With New Sales Hire Posted: 20/10/2020
Actus Digital Addresses Rapid Growth in North America With New Sales Hire

Actus Digital, a leading provider of broadcast compliance and monitoring solutions, today announced that it has appointed Ken Dillard as vice president of sales and marketing for North America. Adding Dillard, an experienced sales leader, to the Actus Digital U.S. office strengthens the company's ability to meet the needs and challenges of its rapidly growing U.S. customer base. He will play a critical role in securing new strategic partnerships, maintaining customer relationships, and ultimately expanding the company's sales growth in North America.

Tags: Actus Digital | Hire | Ken Dillard | Sales | Marketing
Submitted by 202 Communications
More from this author
New Dalet Brio IP Capabilities Enable Media Companies to Adapt Faster to Modern Production Environments and Protocols Posted: 20/10/2020
New Dalet Brio IP Capabilities Enable Media Companies to Adapt Faster to Modern Production Environments and Protocols

Dalet, a leading provider of solutions and services for broadcasters and content professionals, is providing media companies a smooth transition path to full IP production workflows with the latest version of its SMPTE ST 2110 compliant Dalet Brio ingest and playout platform. Offering maximum flexibility for creating and delivering programs and content across transitioning infrastructures, Dalet Brio 3.21 supports greater density with more ingest and playout streams, making it even easier and faster for companies to migrate operations to IP without disrupting existing workflows that still rely on SDI. IT administrators who manage media infrastructure will appreciate the ease of configuration, expansive codec support and approach to managing dual standards without compromising features or migration to full IP. The feature-rich IP capabilities with simultaneous support for SDI bring business and operational stakeholders greater flexibility when producing, managing and distributing content on-premises or in the cloud.

Tags: Dalet
Submitted by Zazil Media Group
More from this author
AMC Networks International UK selects Globecast for 21-channel EMEA playout and distribution solution Posted: 20/10/2020
AMC Networks International UK selects Globecast for 21-channel EMEA playout and distribution solution

Globecast, the global solutions provider for media, has announced that AMC Networks International – UK (AMCNI UK), based in London, UK, has selected Globecast to provide comprehensive playout and distribution services for its EMEA roster of 21 channels. AMCNI UK is a new customer for Globecast.

Tags: Globecast | broadcast | payout | distribution | cloud | IP | AMC
Submitted by Jump PR
More from this author
Media Links Showcases 100G IP Eco-System at Virtual NAB NY 2020 Posted: 19/10/2020
Media Links Showcases 100G IP Eco-System at Virtual NAB NY 2020

Media Links, manufacturer, and pioneer in Media over IP transport technology, announces that it will be showcasing its 100G Eco-system at the upcoming virtual NAB NY show, held from October 19-29, 2020.

Tags: NAB NY | Media Links | Media over IP | 100G to the edge | 100G for bandwidth | 100G video transport
Submitted by Media LInks
More from this author
Grass Valley Appoints Del Parks as Chair of GVX Customer Council Posted: 19/10/2020
Grass Valley Appoints Del Parks as Chair of GVX Customer Council

Grass Valley today announces that Sinclair Broadcast’s Del Parks has been appointed as chair of GVX, its customer council made up of globally recognized media technology leaders from some of the largest and most innovative media brands in the industry. Parks, an award-winning and respected technology executive, has helped build Sinclair Broadcast Group into one of the largest content creators and distributors in the U.S. Parks will lead the customer group to drive Grass Valley’s efforts to move media technology innovation forward and deliver solutions that match the challenges facing today’s content producers and distributors. He is EVP and CTO at Sinclair Broadcast Group and a Fellow of The Society of Motion Picture and Television Engineers (SMPTE).

Tags: Grass Valley
Submitted by Platform Comms
More from this author
Pages:   [1] 2 3 4 5 6 7 > >>