MediaKind launches MediaKind Engage delivering extraordinary direct-to-consumer fan and experiences at scale

Date: 30/06/2021

MediaKindlaunchesMediaKind Engagedeliveringextraordinarydirect-to-consumerfanexperiences at scale


  • MediaKind Engageis a new direct-to-consumer solution for video production, streaming,and audience engagement

  • The new cloud-nativetechnology serviceenablessports entities, broadcasters,channel originatorsand content ownerstobuild new andsupplement existing revenues with new direct-to-consumer offerings thatincreasefan engagementopportunities

  • MediaKind Engageis built on a broadcast-grade frameworkusingMediaKind’s rich end-to-end portfolio and deep expertise indeliveringadvanced video and cloud workflowoperations

FRISCO, TEXASJUNE302021– MediaKindannounces the launch ofMediaKind Engage, a newend-to-enddirect-to-consumer(DTC) solutionfor videocontribution,production,streaming,and audience engagement. The solutionenablessports entities,broadcasters,andcontent ownerstomakeaseamlesstransition to operating workflows in the cloudwhilealsoexpandingthe reach, scaleandreliabilityof their video streaming content to a global fan base.

Streaming is now a fundamental part of all media, particularly sports, with internet-based deliveryrepresentingthe present and future of all content distribution.Almost all of the 40 sports-rightsholdersanalyzed inMediaKind's2021 Sports D2C Forecastregarded DTC platforms as an essential part of their future distributionstrategyfor live sport and building direct touchpoints with fans.As the growth of DTCplatformsincreases, content owners of all sizes have an opportunity to leverage OTT technologies to establish direct fanengagement, maximize recurring revenues,and increasesecondarymonetization opportunities.

MediaKind Engageprovides abroadcast-grade frameworkthat meetsand exceedstoday’sDTC marketchallengesaroundthequality of experience, ROI,andcommercialization, enabling content owners of all sizes to maximize the value of their OTT offerings.Built on a robust platform,thiscloud-native technology servicespeedsuptime-to-marketandlowerssetup costsfor fast, efficient DTC servicedelivery,guaranteeingstability at scale.MediaKind Engagealsooffers a pricing model aligned to the revenues that content owners can achieve across subscription, transactional and ad-supported services, creating greaterrelevanceto sponsorship and branded content.

Allen Broome,Chief Technology Officer,MediaKind, said:"Whether you are a mid-sized content owner requiring turnkey end-to-end technology capabilities, or a largersized content owner lookingforpartnershipsor aggregatedcontent offerings, OTT technologiesare essential to establishing meaningful, direct relationships with fans. With the launch ofMediaKind Engage, weprovidea rich,end-to-enddirect-to-consumersolution that offersbroadcast grade video quality,high scalability and stability – the core tenets of any futurelive and VODstreaming service, particularly in the sports space.MediaKind Engageenablesallcontent owners to bring these services to market at low setup costs,enabling them to invest and maximize the value of their assets,with the potential to deliver sustainable long-termrevenue."

MediaKind Engageis structuredaroundPlatform andSoftware-as-a-Service(aaS) models,embracingmodern agile and DevOpsto drive feature velocity. Itenablesnew OTT innovationsto be launchedwith greater control, as the services are already deployed and rigorously tested with all cloud providers.The solution brings together MediaKind’s rich end-to-end portfolio and deep expertise in operating advanced video and cloudworkflows andiscomplemented withfully integrated,best-of-breed partnersolutionsto meet the demands for high-volume,high-qualityvideo and data services. MediaKind Engagecomprisesthree MediaKindservices:

  • EngageProduction(Content acquisition and distribution):Capturingand deliveringthe bestcontentsources from an event and transportingit reliably and securely to the cloud.Engage Production facilitatescloud-basedproductionand auto-curation workflows to maximize content value while automatically managing everyelementfrom live to VOD and all associated metadata.

  • EngagePublishing(Channeloriginationand streaming):Enablingas many high-quality steaming distribution points as required while reliably reaching fans at scale wherever they are.Engage Publishing also addresses the need to regionalize and personalize the video experience.

  • EngageExperience(Fan engagement and client applications):Broadeningthe base of fans by wideningaccessinto the content via OTT streaming.Engage Experience deepens engagement with the content community through fan engagement tools while increasing value for rights-owners, sponsors,and broadcasters through personalized and ad-supported video.

Broomeconcluded:"MediaKind has a clear understanding of the content owner marketplace today, thevariousforces drivingdirect-to-consumer servicedecisions, and the necessary solutionsthat will enable contentownersto prosper.Through our technology leadership, operational excellence,and cloud-nativetechnologymodel, weprovideproven competencies in OTT technologies thatenable all content ownersand channel originatorsto develop impactful direct-to-consumer offerings to their audiences.MediaKind Engageopensup new avenuesfor content ownerstoexperimentwith fan engagement techniques and methods of monetizationwhile enabling consumers to curate and personalize their content experience."

-ENDS-

About MediaKind

MediaKind is a global change leader in media technology and services. Its mission is to deliver transformation by building a continuously better media universe alongside its customers and partners. Drawing on a pioneering industry heritage and fueled by innovation, MediaKind embraces and champions new standards, methodologies, and next-generation, immersive live and on-demand media experiences worldwide. Its end-to-end media solutions portfolio includes Emmy award-winning video compression for contribution and direct-to-consumer video service distribution, advertising and content personalization, high-efficiency cloud DVR, and TV and video delivery platforms. For more information, please visit:www.mediakind.com



Tags: mediakind | mediakind engage | d2c
Submitted by Leszek Rzesniowiecki (Platform)
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