Media Group International Delivers The Middle Easts First Dedicated Childrens Radio Station

Date: 15/10/2014
Media Group International Delivers The Middle Easts First Dedicated Childrens Radio Station
Leading systems integrator Media Group International has built an entire radio station for the Children's Media Network (CMN) so that the company can broadcast dedicated children's content to families in the U.A.E.
 
The project, which took Media Group International (MGI) just three weeks to complete, involved designing and installing two radio studios and a back-up studio that doubles up as a production facility when it isn't needed for live broadcasts. MGI also installed server rooms where live broadcast material can be stored for up to 60 days. 
 
MGI's Managing Director, John Aslett, says: "This was an incredibly exciting project to be involved with because we were helping CMN make history. There has never been a dedicated children's radio station in the Middle East and we are very proud to have played a key role in making this happen."
 
Based in Dubai, CMN is committed to establishing a multimedia platform related to children, and to creatively working with them. The company also aims to provide a support network for parents as well as a number of local and international family events. 
 
The initial idea for CMN came about 20 years ago when founding partner Jeff Price was working with Great Ormond Street Hospital Radio in the UK. This life-changing experience inspired Price to join forces with Nick Watson, who champions childrens health awareness campaigns in the U.A.E.
 
Earlier this year CMN was appointed to launch and manage PearlFM, an English and Arabic language radio station specifically for children and their families. The station will play a significant role in reflecting the vision of His Highness Sheikh Mohammed Bin Rashid Al Maktoum to provide a cultural space in Dubai dedicated to enriching the lives of children through a wide range of cultural learning and artistic programmes. 
 
"Charged with launching a radio station, we recognized that we needed specialist help to install the technical infrastructure," says CMN's Jeff Price. "We chose MGI for this project because the company has a reputation for delivering world-class broadcast solutions. As part of our remit is to allow children to present some of our programmes, we needed tough, durable equipment that is also easy to operate. MGI gave us excellent advice and helped us choose equipment that was ideally suited to our needs. They also worked exceptionally fast to complete the radio station and gave us great service and support throughout."
 
The equipment chosen for the new station includes Clyde Broadcast Synergy Master Control systems that have been installed in all of the studios. These are complimented by RCS play out systems; microphones from Clyde Broadcast, Shure and Beyerdynamic; Sonifex delay units and a range of production and control software from various manufacturers. 
 
PearlFM launched in October 2014 with a live broadcast from the Al Jalila Cultural Centre for Children in Dubai.  Catering for children up to the age of 12, the station will present a wide variety of interactive radio programmes that combine music with discussion topics. It will also give school children the opportunity to get creative by taking over the airwaves and presenting their own shows. PearlFM will also provide a support network for parents who can phone in during talk shows or simply listen to experts discussing a range of topics covering health, wellbeing, education and current affairs. 
 
Once PearlFM is established, CMN plans to launch a sister station, LuluFM - the first all Arabic radio station for children. Ultimately, CMN plans to expand within the Middle East, Europe and Asia by developing its Radio, Television and online brands.
 


Tags: Media Group International | Childrens Media Network | Dubai | Sheikh Mohammed Bin Rashid Al Maktoum
Submitted by Sue Sillitoe (White Noise Public Relations Ltd)
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