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Setting the pace: Aura taps The Switch cloud capabilities for pioneering interactive livestream of 2021 Melbourne Cup Carnival Posted: 15/11/2021
Setting the pace: Aura taps The Switch and rsquo;s cloud capabilities for pioneering interactive livestream of 2021 Melbourne Cup Carnival

The Switch announces it was selected by the next-generation interactive streaming service Aura to power never-before-seen coverage of the 2021 Melbourne Cup. The Switch's Cloud Video Services platform, MIMiC, powered multiple live feeds from the Flemington Racecourse to the Aura app, where users were able to curate their own viewing experience via Aura's video-game-style platform. 


Tags: the switch | aura | horse racing | melbourne cup | ott | streaming | broadcast
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