Michael Day takes the helm at Tolka as CEO

Date: 12/05/2021
Michael Day takes the helm at Tolka as CEO

Tolka announces a new addition to its management team with the appointment of Michael Day as chief executive officer, effective from May 1st 2021. His role will include spearheading the company's expansion as a globally active producer of equipment, software and services for the broadcast telecommunications market.

"Tolka is a dynamic company with proven talent for software development and systems integration," Michael Day comments. "One of our key objectives is to partner with set-top box and TV display manufacturers around the world so that they can extend the competitive appeal of their products with versatile new features. Tolka has a heritage of turning ideas into total solutions that meet the demands of traditional as well as IP-based television viewing, profiled content delivery and person to person video communication. An excellent example is CastMark, a highly secure cloud-based watermarking implementation which allows broadcasters to protect their content from unauthorized infringement of copyright and consequent loss of revenue. CastMark watermarking is invisibly inserted into the playout transport stream. Each subscriber's viewing device is assigned a unique signature. If pirate content is detected, the signature of the set-top box or mobile platform is automatically reported."

A telecommunications industry veteran with over 30 years of experience in broadcast technology and business management, Michael Day has worked closely with Tolka since its formation in 2015. As CEO, he will supervise corporate, commercial and technical activity at Tolka's Atlanta headquarters and research facility in Taiwan. His appointment follows on from the recent introduction of TV AnyWhere, a complete and easy to manage solution which allows cable, satellite and digital terrestrial TV services to provide full support for revenue-generating personalized advertising without needing a return feed. The Tolka Conditional Access System, TCAS, is integrated to ensure secure delivery.


About Tolka

An established and successful producer of cable, satellite, terrestrial and IP media related applications, Tolka (www.tolka.tv) offers broadcast channel owners and online service providers the tools they need to expand and develop their markets. Tolka's focus is on cable, satellite, digital terrestrial TV, IPTV and OTT applications, allowing secure content delivery and intelligently targeted advertisement insertion.




Tags: Tolka | broadcast media access | broadcast content security | targeted television advertising | personalised television advertising | personalized television advertising | OTT content protection | IPTV content protection | satellite IR | miniature DTV interface | D
Submitted by David Kirk (Stylus Media Communications)
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