MioEverywhere powers Connected TV cinema service

Date: 27/10/2011

MUBI, the fastest growing online cinema and community, is using Nativs recently released Mio On Demand solution to bring the film festival experience firmly into the living room this month with the expansion of its multiscreen VOD offering to include Sony Bravia Connected TVs. 

MUBI has migrated its media management and processing operations to MioEverwhere for automated delivery to all of its platforms and this latest announcement will enable film fans to watch movies from its extensive portfolio of classic, independent and foreign films through their Connected TVs.

*, content owners and rights holders (both big and small) need to think about expanding their offerings to include the connected home. Mio On Demand enables them to do that quickly and cost-effectively with zero capex. The transaction-based MioEverywhere platform, which is held in a secure private cloud, enables users to scale operations up or down as usage costs vary according to the volume of ingested, stored, repurposed and delivered content.

MUBI founder Efe Cakarel said, Our vision at MUBI is to give everyone their own little cinema anytime, anywhere and what better way to create that experience than to take it from the PC and onto the TV. In order to do that we needed Mio On Demand to enhance our service to include connected TVs and PS3s quickly and cost-effectively.

MUBI, which already offers movies on a pay per view and subscription basis via its website and Sony PlayStation 3 as well as a social network (of which Martin Scorsese is a member), has tapped Nativs Mio On Demand platform to create workflows that automatically manage, package and deliver content to its platforms. It also enables MUBI to create and manage metadata and workflows to support file discovery, transcoding, subtitle overlay, packaging and delivery.

MUBI is all about customer experience, so its not surprising they are one of the first niche content providers to launch a channel for the connected home.  It makes sense for their movies to be available for people to watch on their home cinemas, said Jon Folland, CEO of Nativ. With a sharp rise in the adoption of connected TVs, MUBI has rightfully taken advantage of this growth and Mio On Demand is a perfect fit for a company like this needing a quick route to market without the restraints of capex or big bang IT projects

MUBI, which started its PC VOD offering in 2007, is available online at MUBI.com, on Sony Bravia connected TVs, Sony PlayStation 3 and Boxee Set Top Boxes.

http://mubi.com

 



Tags: VOD | multiscreen | automated workflows | Connected TV | Connected home | digital media mangamement | multiplatform | on demand
Submitted by Nativ Ltd
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