The Tiffen Company opens up its Burbank Technical Center for a Sunday of hands on demos, Tech Talks and panels including: Moving Cameras, Creativity with Filters, A Conversation with Steadicam Inventor Garrett Brown, and more. 

Tiffen announces the ideal solution for extending the life of Lowel's popular Rifa™ EX lights. The new Rifa LED Bulb turns any existing Rifa 55, 66 or 88 softbox fixture into an efficient LED professional production light. As simple to install as any lightbulb, the new LED bulb twists and clicks into the existing Rifa socket. Its powerful output of 3300 Lux at 3 feet can be dimmed from 10-100% and adjusted from 2700K tungsten to 6400K daylight color temperatures with a TLCI range of 97-99. 

The most integrated and adaptable Steadicam® system ever made is now available in a more affordable option with the introduction of the new M-2 Core Kits. Specially configured and priced to provide operators with an entry point into the Steadicam M-Series ecosystem, the M-2 Core Kits utilize the same lightweight components and modular design that has made the M-2 an industry standard. All M-Series components and accessories including the Steadicam Volt™ are designed to be fully compatible, so as an operator’s needs change, their M-2 system can adapt with them.

Blackmagic Design today announced that the online football show Mister Underdog relies on a live production workflow featuring the Blackmagic URSA Broadcast camera and ATEM 4 M/E Broadcast Studio 4K live production switcher.

Reaching for a historic lens is an almost instinctive choice for modern cinematographers, especially those keen to transport an audience back in time. On Old Henry, cinematographer John Matysiak took a different approach to creating a realistically harsh and unforgiving world for director Potsy Ponciroli's western. Inspired by photographers of the time, Matysiak used carefully chosen Tiffen diffusion filters to control contrast and sharpness while also enjoying the consistency and speed of precise modern lenses.

Renowned filter manufacturer, The Tiffen Company, adds a new line of problem-solvers to their vast array of front-of-the-lens optical filters. Tiffen’s Warm Diffusion family premiers three distinctive innovations—all aimed at giving new cinematic looks to today’s diverse array of complexions, dark to light—in camera. Each filter in the series offers the benefits of Tiffen Filter’s effective yet natural-looking diffusion while adding a warm overtone.

Warm Diffusion filters create a soft warm glow and smooth out fine details in the skin, while maintaining definition—yet each series has it own visual personality.

AJA Video Systems today announced that post production software developer SGO has integrated AJA KONA 5 audio and video I/O cards into its full finishing and workflow solution Mistika Ultima, providing simplified and optimized 8K production for broadcast clients.

For the first time in Europe, SGO will showcase its recently launched multi-dimensional workflow concept at IBC 2017 (15-19 September 2017) on stand 6.A11 at the RAI in Amsterdam. SGO will demonstrate the latest phase of products spearheading the companys evolutionary growth that include the latest developments to Mistika Ultima - SGOs turnkey solution for finishing, Mistika VR with new Stereo 3D functionality, and recently launched free education software - Mistika Insight. There will also be a preview of Mistika FX as part of the multi-dimensional workflow with Mistika VR.

SGO, announces the availability of its education and training focussed solution, Mistika Insight. Available immediately, the software-based tool uses the same feature architecture as SGOs Hero Suite Mistika Ultima to educate the next generation of post production creatives. Mistika Insight will be available for demonstrations at IBC 2017, on stand 6.A11.

SGO, the high end post production software and systems developer, today announces its certification for ATTO Technology 12Gb ExpressSAS® host bus adapters (HBAs) with its high-end post production hero suite, Mistika Ultima. This new addition will help post-production teams better manage large data transfers and offer support for real-time editing of uncompressed 4K video.

SGO, the high end post production software and systems developer, is proud to announce it has been awarded the 2017 HPA Engineering Excellence Award for its Mistika VR, the affordable VR focused solution with real-time stitching capabilities using Mistika Optical Flow Technology. The Engineering Excellence Awards recognises companies and individuals that provide outstanding services to the professional media content industry. The award will be presented to SGO on November 16, 2017 at the 12th annual HPA Awards gala at the Skirball Cultural Center in Los Angeles, CA.

Antaviana Films, one of Barcelonas most renowned post production and digital effects facilities, has finished a raft of new 4K/UHDTV-1 projects using its Mistika Ultima system. Mistika Ultima has provided the team at Antaviana Films with key tools to bolster creativity and drive efficiency.

SGO today announces the availability of its highly anticipated VR focused solution, Mistika VR. Available immediately, the software-based solution has been developed using award-winning Mistika technology and offers users the most advanced real-time stitching capabilities combined with an all new intuitive interface and raw format support with incredible speed.   

SGO today announces the launch of Mistika Co-Pilot, a second seat that acts as an assistant to its current turnkey offering Mistika Ultima, at this years NAB in Las Vegas on Booth SL4227.