Long Island City, New York is the site of the first-purpose built Carstage state-of-the-art LED vehicle process stage www.thecarstage.com/reel. The permanent virtual environment facility is fully equipped with expansive movable LED walls and proprietary technology allowing clients to produce live, fully composed sequences through their own cameras—with ease, on the spot.

Brainstorm is proud to announce its participation in the 5GMediaHUB project, which aims to accelerate the testing and validation of media applications with 5G technology. Brainstorm will lead the definition of the different cases of use of the project, its technical requirements, KPIs, and will also establish the basis on which the validation plan will be designed. The specific scenario to be developed and validated by Brainstorm is focused on broadcasting panoramic virtual content optimally to multiple users.

WarnerMedia leads the way in advanced use of virtual tools in Argentina and Chile

The company is a pioneer in the production of high-level hyper-realistic content thanks to the creativity of its multidisciplinary team and Brainstorm's advanced technology

Brainstorm has supplied a number of virtual production equipment and solutions at the  WarnerMedia's facilities in Argentina and Chile, making the entity a pioneer in the advanced use of virtual tools in the Southern Cone and consolidating itself as the undisputed leader in the region in terms of generating high-level hyper-realistic television content, thanks to the symbiosis of the Spanish company's advanced technology with the creativity of the channel's qualified graphics department staff in Chile.

Polygon Labs, an innovative studio pushing the boundaries of interactive data applications and visual branding, is highlighting the success of Creative Hub, its remote, on-demand creative and professional services platform.

Since its launch in April 2020, many of Polygon Labs’ clients have used Creative Hub to produce their remote virtual studio productions, with no need for physical cameras, tracking devices or green screens. All human interaction happens remotely, bringing the presenters into the set via live video stream. This exact set up was used last month by popular Verizon Media-owned tech news publisher, Engadget for its CES 2021 virtual studio presentations. Polygon Labs worked closely with Michelle Kratchman, Creative Director/Head of Art and AR/VR Design at Verizon Media and her creative team to design a virtual studio environment that could be used as a fully remote production set to present products, interview guests and to discuss consumer trends.

The Future Group, creators of live photo-realistic virtual production system Pixotope®, today announced it has introduced version 1.4 of the software. This includes full support for Unreal Engine version 4.25, as well as other improvements around connectivity and workflows.

The Future Group, creators of live photo-realistic virtual production system Pixotope®, today unveils its latest Version 1.3 software featuring a wide range of advances that significantly improve how virtual environments interact with real-world elements.

Pixotope enables the production of mixed-reality (MR) content by bringing together physical components such as presenters, actors, props and free-moving cameras, with virtually created assets such as scenes, graphics, animated characters, or any other computer-generated elements. Pixotope forms the central production hub when creating mixed-reality content for broadcast and live events, with Version 1.3 offering new object tracking, powerful lighting integration, enhanced colour management and more.

The Future Group, developer of live photo-realistic virtual production system Pixotope™, today announced that it provided the mixed reality platform for WePlay! Esports’ ‘Dota 2 Tug of War: Mad Moon’ tournament, which took place in Kiev, Ukraine, from 19-23 February. WePlay! Esports, which organises tournaments as well as providing online coverage, has the vision to blend competitive esports with entertainment in all-embracing coverage – “esportainment” is the word coined by Oleg Krot, CEO at WePlay! Esports.

To bring the audience into the esports action, WePlay! Esports decided to use augmented reality. “For us, augmented reality is a powerful tool to enhance the tournament theme, and add creativity and consistency to the broadcast,” said Aleksii Gutiantov, Head of AR Dept at WePlay! Esports. He turned to the proven Pixotope solution from The Future Group: “the best product on the market in my experience,” Gutiantov added.

Pixotope takes the remarkable rendering power of the Unreal Engine from Epic Games, and builds it into a complete virtual production hub. While offering a user interface simple enough for the pressures of live production, it provides along with the ability to make last minute changes while in live mode, all the power of an augmented reality system including camera tracking, motion capture and data-driven graphics.

The Future Group, provider of live photo-realistic virtual production system, Pixotope™, has revealed its key involvement in the stunning production and delivery of the NFL’s ground-breaking Super Bowl LIV, mixed reality pre-game presentation. The complex, seven-minute production combined live action from multiple moving cameras with augmented virtual stages and graphics. The 2020 Super Bowl was watched by an estimated domestic audience of 100 million people, plus international viewers.

The Future Group provided six installations of its virtual production platform, Pixotope, along with essential technical expertise to liaise with all other aspects of the multi-faceted production.

As an opener to the Super Bowl LIV, NFL planned to reveal its “100 All Time Team”. They approached fan experience company– coincidently named, The Famous Group – to design and choreograph the pre-show content. The brief was to celebrate the history of the sport and the contribution of those 100 players and 10 coaches, using graphics, historical film and live shots of attendees. The Famous Group looked to achieve this through extensive use of mixed reality virtual elements, and selected Pixotope, with expertise from The Future Group, as their technological solution.

The complexities of such a project cannot be overstated. Multiple virtual assets such as stages and screens needed to be designed to exactly match the stadium environment to which they would be augmented. Cameras needed to be tracked in real time and have their lenses aligned so that the virtual elements would be generated at precisely the right angle to accurately match real-world positions. Lighting needed to be measured so that it could be simulated in the virtual world to ensure correct shadows and highlights.

In-stadium screens, which would show the augmented content to the crowd, had to be accurately marked out in the virtual scene so that they could be blocked out to avoid visual “feedback”. All this had to take place under precise time control to synchronise with the voice-over and contributing performers in the stadium.

Pixotope product specialist, David Stroud, was part of a team of experienced mixed reality technicians, helping to specify and install the required technology, and bring together all the constituent departments. The Future Group team were involved from the outset, initially collaborating using a shared virtual project to provide technical assistance for The Famous Group creatives. Then later, the team positioned themselves at the Hard Rock Stadium, Miami FL, where the main event would take place 11 days later.

David Stroud recalled, “Although the virtual scene had been set up “offline” from scans and measurements from the stadium, there are inevitably adjustments that can only be done on site. We used our Pixotope virtual production platform to receive images and tracking data from each of the cameras, one of which was a Skycam “wire-camera”, and augment onto those the virtual elements designed by The Famous Group. This allowed everyone to see the results in real time, making adjustments and improvements as we rehearsed the show in the days leading up to the Super Bowl.”

Stroud continued, “We helped the camera operators visualise how the preshow would come together, as understandably, they were more used to following the unscripted action of a football game than reacting to very specific time cues. Pixotope has the capability to continuously output the final result, even while editing the graphics – a great tool for directors following rapid changes and updates because it’s always live.

“We also worked closely with camera tracking specialists SMT, and in fact, we were able to improve our data exchanges to further perfect the virtual camera motion. And we worked with both the broadcaster (Fox) and the companies providing in-stadium displays to ensure the very highest visual quality possible.”

Andrew Isaacson, Executive VP Business Development for creative agency The Famous Group affirms, “Needless to say, the best creative ideas rely on solid technological platforms and expertise to deliver them. This could not be truer for a live event on the scale of The Super Bowl. We needed to know, without any shadow of a doubt, that what we planned would be delivered faultlessly, accurately and to the highest quality. This is why we chose Pixotope as our platform for delivering cutting edge mixed reality for the Super Bowl.

“Having used Pixotope on previous productions, we know that the system, and expertise from The Future Group, allow our creative ideas to be unleashed to the great benefit of our clients like the NFL. We look forward to working on many more productions with Pixotope.”

All hardware was provided by Quince Imaging and camera tracking was completed by SMT. The final mixed reality sequence can be viewed online, here: https://www.youtube.com/watch?v=FqXBKweKQ9U

AV and entertainment technology company, Anna Valley, announced today that they are the solution architects and technology providers for the mixed reality “window on the world” feature in ITV’s Rugby World Cup 2019 studio. The studio in Maidstone is the base from which the host broadcaster will provide insight and analysis on the Rugby World Cup 2019 tournament, from the opening fixture on 20 September, through to the final on 2 November 2019.

disguise will make their debut at Cine Gear Expo 2019 in Los Angeles between Thursday May 30 - Sunday June 2.

disguise technology platform enables creative and technical professionals to imagine, create and deliver spectacular live visual experiences at the highest level. With a focus on combining real-time 3D visualization-based software with high performance and robust hardware, they enable the delivery of challenging creative projects at scale and with confidence.

White Light is delighted to reveal the ground-breaking ‘Mixed Reality Tech Lab’ in the Future Zone of IBC2018. Powered by the disguise media platform, this fully immersive production environment will showcase the latest developments in workflows for live broadcast.