Monetising the Australian Open with Dynamic Ad Insertion

Date: 16/03/2017

Monetising the Australian Open with Dynamic Ad Insertion

In January 2017 Seven Network monetised matches from all 16 tennis courts of the Australian Open using Yospaces Dynamic Ad Insertion (DAI) platform.  Now theyre releasing a case study looking at the business case that drove the project and the cutting edge technical innovations required to make it work.

The project marked a breakthrough in monetising major online event traffic in a way that is in line with the high standards of broadcast television.  Seven Network was able to open up a huge amount of inventory that could be sold at a premium rate as a result.

"Yospace deliver advertising in such a smooth way that the viewing experience matched our linear TV channels," Jahn Erdogan, Ad Tech Specialist at Seven West Media.  "We over-delivered on our pre-tournament expectations and opened up 45% more inventory than planned."



Tags: Yospace | Australian open | Seven network | Dynamic ad insertion | monetsing | broadcast
Submitted by Ruth Clifford (Whiteoaks)
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