News
Monetising the Australian Open with Dynamic Ad Insertion Posted: 16/03/2017

In January 2017 Seven Network monetised matches from all 16 tennis courts of the Australian Open using Yospaces Dynamic Ad Insertion (DAI) platform.  Now theyre releasing a case study looking at the business case that drove the project and the cutting edge technical innovations required to make it work.

Tags: Yospace | Australian open | Seven network | Dynamic ad insertion | monetsing | broadcast
Submitted by Whiteoaks
More from this author
Pages:   [1]