Broadcast specialists VSC Design have been one of the main installers for the highly successful TVC distribution platform by Adstream which is takingthe TV broadcast industry by storm. Adstream now has 9 Ingest centres in Europe and the U.S. with its headquarters in Holborn, London. Adstream makes the distribution of television commercials to one or multiple stations an easy online process. With no paperwork, no couriers, less resources needed for checking, and the peace of mind that commercials arrive at the TV station on time.
Adstream Head Of Broadcast Richard Crossman said: “Adstream has been working with VSC since our first ingest centre in London in 2005. As we have expanded into Europe and America, increasing our global footprint exponentially, VSC has provided their assistance with installation of our ingest centres.
The 'Ingest' system, whereby the finished commercial is stored on servers in a datacentre and distributed to the chosen channels at the right time and in the right format, uses Adstream’s custom designed asset management and distribution system even managing loudness attenuation as well as approval and compliance via the online trafficking tools.
VSC Managing Director Martyn Hales said: “Technically, Adstream is a very interesting project to work on and we are very pleased to have been involved with their roll out through Europe.”
Adstream provides web-based applications that enable Advertisers, broadcasters, and regulators to manage the creation, production, and distribution of advertising material. The Adstream toolset allows participants to securely store, approve and distribute advertising material directly into broadcasters and publishers worldwide. At the heart of Adstream is the Adbank, a highly secure and robust online library capable of storing all types of advertising materials, including uncompressed, hi-definition production materials, associated documentation and production elements.