NASCAR Selects AWS as its Preferred Cloud Computing, Cloud Machine Learning, and Cloud Artificial Intelligence Provider

Date: 04/06/2019
NASCAR Selects AWS as its Preferred Cloud Computing, Cloud Machine Learning, and Cloud Artificial Intelligence Provider

Today, Amazon Web Services, Inc. (AWS), an Amazon.com company (NASDAQ: AMZN), announced that National Association for Stock Car Auto Racing (NASCAR) has chosen AWS as its standard for cloud-based machine learning and artificial intelligence workloads. NASCAR will use the breadth and depth of AWS technologies to build cloud-based services and automate processes, including a new video series on NASCAR.com called This Moment in NASCAR History powered by AWS. The video series will debut heading into the Monster Energy NASCAR Cup Series™ race at Michigan International Speedway, sharing the greatest historical moments in NASCAR racing with viewers. NASCAR is migrating its 18-petabyte video archive to AWS, and will leverage Amazon Rekognition—an AWS service that adds intelligent image and video analysis to applications—to automatically tag specific video frames with metadata, such as driver, car, race, lap, time, and sponsors so they can easily search those tags to surface the most iconic moments from past races. By using AWS’s services, NASCAR expects to save thousands of hours of manual search time each year, and will be able to easily surface flashbacks like Dale Earnhardt Sr.’s 1987 “Pass in the Grass” or Denny Hamlin’s 2016 Daytona 500 photo finish, and quickly deliver these to fans via video clips on NASCAR.com and social media channels.

NASCAR will leverage AWS services to enhance its full range of media assets including websites, mobile applications, and social properties for its 80 million fans worldwide. NASCAR plans to use Amazon SageMaker to train deep learning models against 70 years of historical footage to enhance metadata and video analytics. With Amazon Transcribe, an automatic speech recognition (ASR) service, NASCAR will be able to caption and time stamp every word of speech within archived videos so that NASCAR video producers can easily locate source footage via text searches. In addition, NASCAR will use AWS Media Services, including AWS Elemental MediaLive and AWS Elemental MediaStore, to support NASCAR Drive, which puts fans in the driver’s seat using in-car cameras, live audio, and live leaderboards. These AWS Media Services enable NASCAR to process, package, and store broadcast video content, including live races, for delivery to broadcast and industry partners.

“Speed and efficiency are key in racing and business which is why we chose AWS—the cloud with unmatched performance, the most comprehensive set of services, and the fastest pace of innovation—to accelerate our migration to the cloud,” said Craig Neeb, Executive Vice President of Innovation and Development, NASCAR. “Leveraging AWS to power our new video series gives our highly engaged fans a historical look at our sport while providing a sneak peek at the initial results of this exciting collaboration.”

“Amazon’s 20 years of machine learning experience, along with our broad analytics and machine learning capabilities, make us the best choice for organizations who want to use machine learning to gain insights into their data and establish new levels of engagement with their customers,” said Mike Clayville, Vice President, Worldwide Commercial Sales at AWS. “NASCAR is utilizing cloud technology to enhance the way people experience the sport and delivering even more impactful content to fans. AWS’s unmatched portfolio of cloud services gives NASCAR the most flexible and powerful tools to bring new elements of the sport to live broadcasts of races.”

About Amazon Web ServicesFor 13 years, Amazon Web Services has been the world’s most comprehensive and broadly adopted cloud platform. AWS offers over 165 fully featured services for compute, storage, databases, networking, analytics, robotics, machine learning and artificial intelligence (AI), Internet of Things (IoT), mobile, security, hybrid, virtual and augmented reality (VR and AR), media, and application development, deployment, and management from 66 Availability Zones (AZs) within 21 geographic regions, spanning the U.S., Australia, Brazil, Canada, China, France, Germany, Hong Kong Special Administrative Region, India, Ireland, Japan, Korea, Singapore, Sweden, and the UK. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—trust AWS to power their infrastructure, become more agile, and lower costs. To learn more about AWS, visit aws.amazon.com.

About AmazonAmazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon. For more information, visit amazon.com/about and follow @AmazonNews.

About NASCAR

The National Association for Stock Car Auto Racing, Inc. (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States. NASCAR consists of three national series (Monster Energy NASCAR Cup Series™, NASCAR Xfinity Series™, and NASCAR Gander Outdoors Truck Series™), three regional series, one local grassroots series, three international series and the Automobile Racing Club of America (ARCA). The International Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports car series. Based in Daytona Beach, Fla., with offices in eight cities across North America, NASCAR sanctions more than 1,200 races in more than 30 U.S. states, Canada, Mexico and Europe. For more information visit www.NASCAR.com and www.IMSA.com, and follow NASCAR on Facebook, Twitter, Instagram, and Snapchat (‘NASCAR’).



Tags: AWS | AWS Elemental | Amazon | Amazon Web Services | NASCAR | Cloud | Cloud Technology
Submitted by News Feed (Raz Public Relations)
View author's directory page

Related Interviews
  • Elemental Technologies - AWS acquisition at NAB 2016

    Elemental Technologies - AWS acquisition at NAB 2016

  • Elemental Technologies - Amazon acquisition at IBC 2015

    Elemental Technologies - Amazon acquisition at IBC 2015

  • Remote access-U-CPU enabling hybrid cloud computing from G&D at IBC 2019

    Remote access-U-CPU enabling hybrid cloud computing from G&D at IBC 2019

  • Xytech Mediapulse V9 Cloud platform with new user interface at IBC2019

    Xytech Mediapulse V9 Cloud platform with new user interface at IBC2019

  • The Teracue Application Cloud show at IBC 2018 (German version)

    The Teracue Application Cloud show at IBC 2018 (German version)

  • The Teracue Application Cloud show at IBC 2018

    The Teracue Application Cloud show at IBC 2018

  • Blue Lucy with BLAM3 and their very own cloud at IBC 2018

    Blue Lucy with BLAM3 and their very own cloud at IBC 2018

  • Playbox Cloud Air at IBC 2107

    Playbox Cloud Air at IBC 2107

  • Cloud Media Management with Medway from Marquis Broadcast at IBC 2017

    Cloud Media Management with Medway from Marquis Broadcast at IBC 2017

  • Hybrid Cloud Media Aggregation from Cantemo at NAB 2017

    Hybrid Cloud Media Aggregation from Cantemo at NAB 2017

  • Elemental Technologies cloud innovations at NAB 2016

    Elemental Technologies cloud innovations at NAB 2016

  • FORSCENE Cloud Editing at NAB 2015

    FORSCENE Cloud Editing at NAB 2015

  • ERA - Cloud Services - at BVE 2015

    ERA - Cloud Services - at BVE 2015

  • Aframe Cloud Video at IBC 2013

    Aframe Cloud Video at IBC 2013

  • Haivision: Video Cloud at NAB 2013

    Haivision: Video Cloud at NAB 2013

  • Object Based Storage Solutions from Object Matrix at NAB 2017

    Object Based Storage Solutions from Object Matrix at NAB 2017

  • New CEO and news update from TMD at NAB 2017

    New CEO and news update from TMD at NAB 2017

  • Prime Focus Technologies at IBC 2016

    Prime Focus Technologies at IBC 2016

  • Prime Focus Technologies at NAB 2016

    Prime Focus Technologies at NAB 2016

  • Playbox at IBC 2015

    Playbox at IBC 2015

  • ERA - Adobe Anywhere - at BVE 2015

    ERA - Adobe Anywhere - at BVE 2015

  • Grass Valley at BVE 2015

    Grass Valley at BVE 2015

  • NETIA at BVE 2015

    NETIA at BVE 2015

  • Forscene at IBC 2014

    Forscene at IBC 2014

  • Thomson Video Networks at IBC 2014

    Thomson Video Networks at IBC 2014

  • Comigo at IBC 2014

    Comigo at IBC 2014

  • ChyronHego Metacast at IBC 2014

    ChyronHego Metacast at IBC 2014

  • Elemental Technologies Software-Defined Video at NAB 2014

    Elemental Technologies Software-Defined Video at NAB 2014

  • Elemental Technologies HEVC solutions at NAB 2014

    Elemental Technologies HEVC solutions at NAB 2014

  • Elemental Technologies Multiscreen Solutions at NAB 2014

    Elemental Technologies Multiscreen Solutions at NAB 2014

  • ERA at BVE 2014

    ERA at BVE 2014

  • ERA Avere at BVE 2014

    ERA Avere at BVE 2014

  • Forbidden Technologies FORscene at BVE 2014

    Forbidden Technologies FORscene at BVE 2014

  • Forbidden Technologies FORscene App at BVE 2014

    Forbidden Technologies FORscene App at BVE 2014

  • Haivision on BroadcastShow LIVE at IBC 2013

    Haivision on BroadcastShow LIVE at IBC 2013

  • Front Porch Digital on BroadcastShow LIVE at IBC 2013

    Front Porch Digital on BroadcastShow LIVE at IBC 2013

  • Forbidden Technologies on BroadcastShow LIVE at IBC 2013

    Forbidden Technologies on BroadcastShow LIVE at IBC 2013

  • Cambridge Imaging Systems on BroadcastShow LIVE at IBC 2013

    Cambridge Imaging Systems on BroadcastShow LIVE at IBC 2013

  • Digital Vision on BroadcastShow LIVE at IBC 2013

    Digital Vision on BroadcastShow LIVE at IBC 2013

  • Haivision live encoding HEVC at IBC 2013

    Haivision live encoding HEVC at IBC 2013

  • Tedial at NAB 2013

    Tedial at NAB 2013

  • Haivision at NAB 2012

    Haivision at NAB 2012

  • Chyron at NAB 2012

    Chyron at NAB 2012

  • TSL at BVE 2012

    TSL at BVE 2012


Related Shows
  • KitPlusTV summarise the Broadcast and Pro Video News 6th April 2021

    KitPlusTV summarise the Broadcast and Pro Video News 6th April 2021


Related Articles
  • Virtualising your Playout

    Virtualising your Playout

  • CLASS Is Remote Cloud Working the New Norm

    CLASS Is Remote Cloud Working the New Norm

  • Taking a Stand at IBC - The Future of Exhibiting Clouds

    Taking a Stand at IBC - The Future of Exhibiting Clouds

  • News Out Of The Cloud - Technology At The Front Line Of Journalism

    News Out Of The Cloud - Technology At The Front Line Of Journalism

  • The Latest Trend in Cloud Ingest Portals

    The Latest Trend in Cloud Ingest Portals

  • Looking for the Silver Lining

    Looking for the Silver Lining

  • What content providers need to know about OTT

    What content providers need to know about OTT

  • Creating Authentic Content That Counts

    Creating Authentic Content That Counts

  • The Outlook for 2018

    The Outlook for 2018

  • Empowering connectivity choice in the field

    Empowering connectivity choice in the field

  • Speed in a Changing Media Landscape

    Speed in a Changing Media Landscape

  • How the Cloud can be enabled as traditional broadcast workflows evolve

    How the Cloud can be enabled as traditional broadcast workflows evolve

  • Boradcast playout on-site and in the cloud

    Boradcast playout on-site and in the cloud

  • Class - Treat your virtual machines like cattle

    Class - Treat your virtual machines like cattle

  • The challenges of media workflow automation

    The challenges of media workflow automation

  • Live sports and event production

    Live sports and event production

  • Mr MXF does Vegas

    Mr MXF does Vegas

  • Thinking clearly about the cloud

    Thinking clearly about the cloud

  • Navigating Unfamiliar Territory

    Navigating Unfamiliar Territory

  • What Virtual Dreams Are Made Of

    What Virtual Dreams Are Made Of

  • Who really benefits from the Cloud?

    Who really benefits from the Cloud?

  • Does the cloud have substance?

    Does the cloud have substance?

  • Pushing the Boundaries for OTT

    Pushing the Boundaries for OTT

  • Mr Cloud, as much about cashflow balance as technology

    Mr Cloud, as much about cashflow balance as technology

  • MAM needs to adapt or die

    MAM needs to adapt or die

  • Assets in the air

    Assets in the air

  • Up in the air with Dick

    Up in the air with Dick

  • It is not is but when it will happen to you

    It is not is but when it will happen to you

  • Content Security in the CLoud

    Content Security in the CLoud

  • The Pros and Cons of Archiving in the Cloud

    The Pros and Cons of Archiving in the Cloud

  • A virtual world but call it cloud if you must

    A virtual world but call it cloud if you must

  • Broadcast Playout Over IP and in The Cloud

    Broadcast Playout Over IP and in The Cloud

  • Editing broadcast video in a mobile app a ridiculous notion or the next big thing

    Editing broadcast video in a mobile app a ridiculous notion or the next big thing

  • The Evolution of Cloud

    The Evolution of Cloud

  • Sorry for any disruption caused: Netflix strikes again

    Sorry for any disruption caused: Netflix strikes again

  • CLASS - Why ingest to the Cloud?

    CLASS - Why ingest to the Cloud?

  • Combining on-site and cloud storage

    Combining on-site and cloud storage

  • Cloud Editing at BVE

    Cloud Editing at BVE

  • Still unsure about cloud editing? Read this..

    Still unsure about cloud editing? Read this..

  • Head in the cloud

    Head in the cloud

  • Todays media business needs SaaS

    Todays media business needs SaaS

  • Looking to the Cloud for broadcast business success

    Looking to the Cloud for broadcast business success

  • The impact on media workflows for multi site and cloud operations

    The impact on media workflows for multi site and cloud operations

  • Data security in the cloud

    Data security in the cloud

  • How the cloud is changing the post production landscape

    How the cloud is changing the post production landscape

  • Will Strauss looks at post production in 2014

    Will Strauss looks at post production in 2014

  • Bob is up in the air with 4K

    Bob is up in the air with 4K

  • Will Strauss looks at the growth of MediaCityUK and dock 10

    Will Strauss looks at the growth of MediaCityUK and dock 10

  • A preview of this years IBC with Will Strauss

    A preview of this years IBC with Will Strauss

  • Peter Savage looks at corporate entertainment

    Peter Savage looks at corporate entertainment


News
Maxon One Subscriptions Now Include Forger for Free Posted: 26/10/2021
Maxon One Subscriptions Now Include Forger for Free

Today, Maxon announced the inclusion of Forger with all Maxon One subscriptions with the release of Forger 1.8, an update to the company’s professional-level, digital 3D sculpting application for the iPad. New licensing options include a free version that brings sculpting to all iPad users, and a subscription version that can be purchased independently from the Apple App Store. Maxon One subscribers can simply login to their MyMaxon account for access to Forger included with their subscription. This latest version also features a seamless workflow with Cinema 4D - objects can be imported into C4D to be brought to life, and 3D models in development can be moved back and forth between Cinema 4D and Forger to facilitate a seamless, iterative workflow. 




Tags: Maxon | Forger | Maxon One | Cinema 4D | 3D Animation
Submitted by Zazil Media Group
More from this author
Qumulo Simplifies Data Management for Active Archives Posted: 26/10/2021
Qumulo Simplifies Data Management for Active Archives

As file data continues to grow exponentially, it is a challenge for organizations to manage this valuable asset with the resources they have. Meanwhile, long-term data retention requirements in industries from financial services to healthcare and beyond make this challenge even greater as data footprints grow year after year with content retained to meet compliance requirements. With the K-432T, customers can manage massive amounts of long-term archive data with consistent performance for regular use.

Tags: Active Archive | Qumulo | Arrow
Submitted by Qumulo
More from this author
3P Studio Expands its Media Business with EditShare Posted: 26/10/2021
3P Studio Expands its Media Business with EditShare

EditShare®, a technology leader that enables collaborative media workflows for storytellers, today announced that Brisbane’s leading post-production facility, 3P Studio (3P) has expanded its investment in EditShare’s FLOW media management and EFS storage solutions to manage its growing editorial business. The full-service production and post-production house, which produces creative content for top brands like Isuzu Motor Company, Subway, and Allianz, has tripled its team over the past three years to support the rise in client projects and campaigns across broadcast, digital, and social channels.

Tags: EditShare | 3P Studio
Submitted by Zazil Media Group
More from this author
GlobalM presents their new software defined video network at Future Week Bergen 2021 Posted: 26/10/2021
GlobalM presents their new software defined video network at Future Week Bergen 2021 Recently, GlobalM was at Media City Bergen Future week 2021 presenting their software defined video network and mobile broadcasting mobile app.  The Broadcast as a Service (BaaS) replaces the need for satellite or private fiber video contribution from all types of events, remote productions and news coverage. Paul Calleja, CTO of GlobalM explains how this is achieved in the Future Week presentation from Bergen Media City, Norway. 
Tags: globalm | satellite | broadcast | streaming | sports | news | IBC 2021
Submitted by GlobalM SA
More from this author
Rohde and amp; Schwarz and ATTO Partner to Optimize Ethernet Adapter Capabilities for macOS Posted: 26/10/2021
Rohde and amp; Schwarz and ATTO Partner to Optimize Ethernet Adapter Capabilities for macOS

Rohde & Schwarz, a global leader inpost-productionmedia technologies, has joined forces with ATTO Technology, Inc., a global leader of network, storage connectivity and infrastructure solutions for data-intensive computing environments, to optimize the new generation ofATTO 360™ Tuning, Monitoring and Analytics Software, as well as ATTO ThunderLink® N3 3102andNS 3252 Thunderbolt™ adaptersfor use with R&S®SpycerNode. Now, macOS customers – in addition to Linux and Windows users – can more easily connect to the SpycerNode media storage solution, benefitting from a significant performance enhancement, without the need for additional PCI slots.

Tags: Rohde and Schwarz | ATTO | Post production | connectivity | storage | SpycerNode | ThunderLink and Thunderbolt | macOS | media
Submitted by Manor Marketing
More from this author
LOGIC media solutions makes changes to PORTAL Technology: PORTAL.vod becomes PORTAL.clip Posted: 26/10/2021
LOGIC media solutions makes changes to PORTAL Technology: PORTAL.vod becomes PORTAL.clip

LOGIC media solutions is giving one of its frontend solutions for AWS a new name. PORTAL.vod becomes PORTAL.clip. Living under the umbrella of the PORTAL Framework, with PORTAL Technology LOGIC offers frontends and workflows for cloud-based media workflows on AWS. PORTAL.clip is part of a whole suite of frontends for AWS and is already being used successfully by customers (see below).



Tags: AWS Cloud | AWS | LOGIC | PORTAL | PORTAL.clip | streaming
Submitted by PRCOMM
More from this author
Beijing Gehua Cable (BGC) Overhauls Infrastructure with the Help of ATEME Posted: 26/10/2021
Beijing Gehua Cable (BGC) Overhauls Infrastructure with the Help of ATEME

ATEME, the leader in video delivery solutions for broadcast, cable TV, DTH, IPTV and OTT, today announced that major Chinese cable operator Beijing Gehua Cable (BGC) has deployed ATEME’s encoders to upgrade its cable TV services. This update delivers greater stability and video quality for viewers, while reducing BGC’s energy footprint.


Tags: ATEME | BGC | TITAN | Broadcast | Cable TV
Submitted by Whiteoaks
More from this author
IBC kicks off 2021 show experience with the launch of IBC Digital Posted: 26/10/2021
IBC kicks off 2021 show experience with the launch of IBC Digital

IBC has kicked off the 2021 show experience with the launch of IBC Digital. The platform makes it easy for attendees to curate a unique mix of show activities and is the place to view exclusive content, including the IBC Innovation Awards taking place on 23rd November.

Tags: ibc
Submitted by Platform Comms
More from this author
JVC Camera Upgrade Comes Into Focus at Weigel Broadcasting Co. Milwaukee Posted: 25/10/2021
JVC Camera Upgrade Comes Into Focus at Weigel Broadcasting Co. Milwaukee

Weigel Broadcasting Co. in Milwaukee, home to WDJT-TV, CBS 58, WMLW-TV, The M, WBME-CD, Me-TV and  WYTU-LD Telemundo Wisconsin, recently selected several GY-HC900 and GY-HC550 CONNECTED CAM camcorders for high-quality, flexible broadcasting. Products of JVC Professional Video, a division of JVCKENWOOD USA Corporation, the cameras are part of JVC’s plug-and-play CONNECTED CAM™ series.

Tags: JVC Professional Video | CONNECTED CAM | broadcast cameras
Submitted by D. Pagan Communications
More from this author
LYNX Technik Enhances greenMachine Features for HDR Evie+ and Testor Configurations Posted: 25/10/2021
LYNX Technik Enhances greenMachine Features for HDR Evie+ and Testor Configurations

LYNX Technik takes the approach to continuously build on the usability and functionality of its products to offer its customers and partners enhanced features on its robust and high quality platforms.

Tags: greenMachine | yellobrik | LYNX Technik | frame synchronizer | HDR Evie+ | 4K UHD | quad-channel | HDR to SDR conversion
Submitted by LYNX Technik
More from this author
Tolka Announces TCAS for Widevine Posted: 25/10/2021
Tolka Announces TCAS for Widevine

Tolka announces a major addition to its portfolio of media-related telecommunication products and services. TCAS for Widevine is a conditional access system designed to make secure pay-TV content channels easy to establish, easy to operate and highly affordable. It simplifies the entire licensing process and reduces service-providers' operating costs. 1080i HD and 4K-UHD TV resolutions are supported as well as both SDR and HDR.

Tags: Tolka | broadcast media access | broadcast content security | targeted television advertising | personalised television advertising | personalized television advertising | OTT content protection | IPTV content protection | satellite IR | miniature DTV interface | D
Submitted by Stylus Media Communications
More from this author
Newly Formed ACT Entertainment Makes First Public Appearance at InfoComm 2021 Posted: 25/10/2021
Newly Formed ACT Entertainment Makes First Public Appearance at InfoComm 2021

ACT Entertainment, the newly formed entity borne from the merging of the ACT Lighting and RHC Holdings families of companies, will exhibit under its new branding for the first time at InfoComm 2021 (Booth 5753). With a deeply rooted heritage in several key markets, such as pro AV, installation, broadcast, touring/live, retail, house of worship, film and television, and industrial markets, ACT Entertainment streamlines all of its brands into a collective, market-focused approach. In recognition of this new business objective, the company will be showcasing its recently launched Just Networking brand, along with MA Lighting, ProCo Sound and Aytron products, at the show.

Tags: ACT Entertainment | InfoComm 2021 | tradeshows
Submitted by D. Pagan Communications
More from this author
Lightware named as Official Platinum Sponsor of Cisco WebexONE 2021 Posted: 25/10/2021
Lightware named as Official Platinum Sponsor of Cisco WebexONE 2021

Lightware Visual Engineering is pleased to announce that it has been made one of the Official Platinum Sponsors for the upcoming Cisco WebexONE 2021 virtual event.

Tags: Lightware Visual Engineering | Matrix Switcher | AV-over-IP systems | Live Events | Corporate Market | Taurus UCX
Submitted by Bubble Agency
More from this author
Net Insight and Grass Valley take ultra-reliable cloud and IP media delivery workflows to the next level Posted: 25/10/2021
Net Insight and Grass Valley take ultra-reliable cloud and IP media delivery workflows to the next level

Net Insight announces that it has joined the GV Media Universe (GVMU)Alliance, Grass Valley’s ecosystem of qualified partners that aims to enable media organizations to leverage the power of the cloud to deliver more content easily and efficiently. Net Insight’s platforms bring a complete range of agile and secure media delivery solutions for cloud, IP, and virtualized networks, allowing broadcast industry players to create frictionless, high-quality, low-latency live video workflows.

Tags: net insight | grass valley
Submitted by Platform
More from this author
Meet EditShare at InfoComm 2021 Posted: 22/10/2021
Meet EditShare at InfoComm 2021

EditShare® invites InfoComm 2021 attendees to booth 2809 to discuss how its award-winning FLOW media management and EFS shared storage solutions can simplify storytelling for video workgroups across Advertising, Broadcast, Corporate, Education, House of Worship, News, Production and Post-production.

Tags: editshhare | infocomm
Submitted by Zazil Media Group
More from this author
Pages:   [1] 2 3 4 5 6 7 > >>